This document provides guidance on how nonprofits can establish an online presence through websites and social media. It emphasizes that an online presence is essential as most donors now research nonprofits online or are influenced by online information. It recommends nonprofits create websites, business listings on platforms like Google, and social media accounts on Facebook, Twitter and LinkedIn to interact with potential donors and promote their cause. The document also provides tips on content to include and basic steps to get started online.

1. How to Market your
Nonprofit Online
Establishing a web Presence

2. Agenda
Introduction:
Marketing Your Nonprofit Online
 Why a website should be an essential
part of your marketing Strategy.
What are some things you can do to
establish your web presence.
Conclusion

3. Why you need to establish an Online Presence

4. 90
Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3

5. 800+ Million Active Facebook Users
Photo Credit: Oversocialized Source: Tech Herald

6. The Reach of Face Book
• 800 Million active users
• 50% of active users log on every day
• Average user has 130 friends
• Users spend over 700 billion minutes /month
• Average user creates 90 pieces of new content
each month
• More than 250 million users accessing on mobile
devices

7. Why Establishing an online Presence so important?
 73% of activity online is in one way or another “is related
to local content” searches done in Google
 For every one dollar U.S. consumers spend online,
another five or six are going to offline purchases that are
influenced by online research
 97% of Internet users in the U.S. gather information
online, and of those consumers 51% explicitly
characterize their behavior as “Shop Online, Purchase
Offline”
 70% of online searchers will use local search engine to
find offline businesses.

8. This Is A Paradigm Shift
You need to be where potential donors
are every day:

Online and on their Mobile devices.

Just having a web page
isn’t enough anymore.

Be a seen as a respected and trusted
nonprofit organization

Become a resource in your market.

9. Branding you nonprofit Organization
If your Nonprofit name doesn’t make it very
what you do, then use a tagline to
communicate your message

10. Branding you nonprofit Organization
• Your website is still your most important
digital presence.
* Most donors visit a nonprofit
website before deciding to give online
OR offline, and it’s where most people
searching for your cause will first
encounter your brand.

11. Why Brand your Nonprofit

14. Building a Long-term Strategy

15. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files

16. “Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo

17. Facebook Fan Pages Let Nonprofits
Interact with Donors and Prospects

18. Social Media Can Drive
Leads and Donors
Photo Credit: PhotoDu.de

19. Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

20. What Can You Do? How To Start?

21. Create Search Engine Business Listings
Create your business listings (Maps):
 Google Places www.google.com/local/add
 Bing Local
https://ssl.bing.com/listings/ListingCenter.aspx
 Yahoo Local http://listings.local.yahoo.com/
If you never do anything else, just
build your Google Places page

22. Areas To Address
 Branding
 Business logo
 Colors
 Google Places page
 Website
 Determine your budget
 Get something out there - Start with a wordpress blog
 Make sure it is heavy on keyword rich text
 Call to action (what do your want customers to do)
 Make sure it has a form to capture visitors information. Consider offering
a report of some kind as a give-away
 Social Medial tools
 Facebook
 Linkedin
 Twitter
 youtube

23. Areas To Address
Social Media
Create a LinkedIn/YouTube account for your
business
Create a Facebook Fan page and Twitter Account
Create/Add a Blog to your website
If possible, add 1-2 articles per week
Consider having a “custom” Facebook/Twitter site
created. This will enhance your results in both of
those platforms
You can outsource the creation of the custom
sites, and even the content depending on your
goals

24. Facebook Guide

25. Resources
1. Causes
http://www.causes.com/causes/203679-
welldone/actions/1600227
2. Network For Good:
http://www1.networkforgood.org/for-
nonprofits
3. https://www.facebook.com/nonprofitorgs

26. Questions