This document provides a tour of common non-design deliverables and how they influence user experience (UX). It discusses pitches, estimates, positioning, competitive analysis, scoping, optimizing, team roles, design processes, and roadmaps. For each deliverable, an example and how-to is presented, along with the potential UX input and the impact on defining vision, budget, expectations, focus, and successful delivery. The overall message is that while non-design work may seem separate, it profoundly shapes the UX outcome.
12. Business
Manage Strategy
Process
of nce
ts rie
en pe
em Ex
Evaluation El er Research
s
U
Design
13. Business
Manage Strategy
Process
Evaluation typical Research
User-Centered
Design
Design
14. Business
these
influence the
Manage User Experience Strategy
too!
Process
Evaluation Research
Design
15. Business
More
Elements of
Manage User Experience Strategy
Process
Evaluation Research
Design
16. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Service Design
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Roadmap
Personas
Prototype
Design Sketch
Detailed Design Concept
17. for each non-design
deliverable in this
tour, I will show:
* an example
* a How-To
* input by the UX team
* impact on UX
32. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible
33. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation needs
of the developer
34. How-To for Estimating
1. you determine what
gets estimated
2. explore every
assumption you make
(3. keep estimates honest; use any
margins to wow the client)
35. UX input for an
Estimate
* assumptions
* what’s easy/hard?
* estimates for
deliverables
* risks
36. impact of an Estimate on UX
* define UX Vision I
* inspire & get inspired I
* determine budget II
* set expectations II
* analyze competition I
* focus attention I
* define way of working I
38. sales client client
service
core brand
client
communities
client
39. communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand
40. How-To for Positioning
1. create a map
2. find the spot that
matches your vision
3. see who is there
4. identify differences
41. UX input for
Positioning
* attributes that are
important to users
* competitors, in
terms of UX
* scope-items that
differentiate
42. impact of Positioning on UX
* define UX Vision II
* inspire & get inspired I
* determine budget II
* set expectations II
* analyze competition II
* focus attention II
* define way of working I
51. impact of Competitive Analysis
on UX
* define UX Vision II
* inspire & get inspired II
* determine budget II
* set expectations II
* analyze competition III
* focus attention II
* define way of working I
* know what (not) to do I
56. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contribution
57. How-To for Scoping
1. rank all candidate
scope items
2. determine their
dependencies
3. select the winners
58. UX input for Scoping
* what’s easy/hard?
* what’s essential?
* what should go
together?
59. impact of Scoping on UX
* define UX Vision II
* inspire & get inspired II
* determine budget III
* set expectations III
* analyze competition III
* focus attention III
* define way of working I
* know what (not) to do II
68. UX input for
Optimization
* UX version of Key
Performance Indicators
* alternative designs
* analysis of usage
69. impact of Optimizing on UX
* define UX Vision II
* inspire & get inspired II
* determine budget III
* set expectations III
* analyze competition III
* focus attention III
* define way of working I
* know what (not) to do III
70. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Process
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept
71. Roles
Steps Service Design
Process
Review Requirements
Roadmap
76. user research
visual design
interaction design
information architecture
T-model
usability testing
user experience
prototyping
77. How-To for Team Roles
1. build a team,
made of overlapping
T-shapes
2. keep the team
balanced over time
78. UX input for Team Roles
* team skills
* required skills
* gap analysis
* career plan
79. impact of Team Roles on UX
* define UX Vision II
* inspire & get inspired II
* determine budget III
* set expectations III
* analyze competition III
* focus attention IIII
* define way of working II
* know what (not) to do IIII
* deliver successfully I
80. Roles
Steps Service Design
Process
Review Requirements
Roadmap
83. progress progress
Area Area
progress progress
progress
Area Area
Area
84. progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area
85. moment moment moment moment
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area
86.
87. How-To for Roadmaps
1. define the future
of the system
2. identify incremental,
meaningful steps
88. UX input for Roadmaps
* areas for progress
* scope items per area
* estimates
* what should go
together?
89. impact of Roadmaps on UX
* define UX Vision III
* inspire & get inspired II
* determine budget IIII
* set expectations IIII
* analyze competition III
* focus attention IIII
* define way of working II
* know what (not) to do IIII
* deliver successfully II
90. Roles
Steps Service Design
Process
Review Requirements
Roadmap
103. wire
e- design fr
uir ames proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
a AP
son TE
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lity te
Per en st
SI S cre
W
FLO
104. How-To for
Design Processes
1. brainstorm steps
2. create diagram
3. document process
(do NOT copy
someone else’s diagram)
105. UX input for Design
Processes
* team deliverables
* preferred way of
working
* team responsibilities
106. Impact of Design Processes on UX
* define UX Vision IIII
* inspire & get inspired II
* determine budget IIII
* set expectations IIIII
* analyze competition III
* focus attention IIIII
* define way of working III
* know what (not) to do IIIII
* deliver successfully III
107. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Service Design
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Roadmap
Personas
Prototype
Design Sketch
Detailed Design Concept
108. Total impact of non-design UX
* define UX Vision IIII
* inspire & get inspired II
* determine budget IIII
* set expectations IIIII
* analyze competition III
* focus attention IIIII
* define way of working III
* know what (not) to do IIIII
* deliver successfully III
109. Business
these
influence the
Manage User Experience Strategy
too!
Process
Evaluation Research
Design
110. Business
More
Elements of
Manage User Experience Strategy
Process
of nce
ts rie
en pe
em Ex
Evaluation El er Research
s
U
Design
111.
112.
113.
114. m re
elements of
user experience
a tour of non-design
deliverables
peter boersma
@pboersma