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Look Around You                 Influences on                User Experience                Amsterdam UX Cocktail Hour at ...
2001
2011
?
DesignStrategy Research
Business Manage                 Strategy             ProcessEvaluation              Research             Design
Business Manage                      Strategy             Process        f ce                          o n                ...
Business Manage                         Strategy                 Process                typical             (             ...
Business                  More              Elements of Manage      User Experience   Strategy                ProcessEvalu...
Business          these influence        the User Experience Manage        too!         Strategy               ProcessEval...
Pitch                                                 Estimate                                          Business        Op...
for each deliverable     I will show:* the organizational role * an example & how-to  * input by the UX team     * influenc...
Pitch   Business   Estimate                         Scenarios
Role:The Account Manager
X
How-To for Pitching1. en-vision the future    by visualizing it   2. set expectations around contribution
UX input for a Pitch* visions of the future  * partial solutions* (answers to RFP & questions)
influence of the Pitch on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   analyz...
Pitch        Business   Estimate                        Scenarios
Role:The Estimator
how manysunflowersdo you see?
“many”         and    “a lot”are good first guesses!
input for estimates        output      scope items     requirements         assumptions        approach          calculati...
output           example outputassumptions             assuming                 we design 10 wireframes                 (5...
How-To for Estimating1. you determine what     gets estimated    2. explore everyassumption you make
UX input for an     Estimate   * assumptions* what’s easy/hard?  * estimates for    deliverables       * risks
influence of an Estimate on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   anal...
PositionStrategy           Competition
Role:The Brand Strategist
sales                      service                  clientcore brand         client                     communities
communities                                          Competitor    client                                           Compet...
How-To for Positioning    1. create a map 2. find the spot that matches your vision  3. see who is there4. identify differe...
UX input for    Positioning* attributes that are important to users  * competitors, in     terms of UX * scope-items that ...
influence of Positioning on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   anal...
PositionStrategy      Competition
Role:The Competitor
How-To forCompetitive Analysis“know your enemy”(Sun Tzu, The Art of War)
UX input forCompetitive Analysis * competitors, in    terms of UX * SWOT analyses
influence of Competitive Analysis*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   a...
InterviewsResearch      Personas
Design             SketchDetailed Design            Concept
Test       Evaluation Prototype
Optimize  Beta         ManageScope
Role:The Project Manager
essential           pick                         just a few of                        these for your                      ...
How-To for Scoping1. rank all candidate      scope items  2. determine their     dependencies 3. select the winners
UX input for Scoping* what’s easy/hard? * what’s essential? * what should go     together?
influence of Scoping on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   analyze ...
Optimize  Beta         ManageScope
Role:The Perfectionist
A
B
C
28% better
How-To for Optimizing    10 experiment to learn what works   with YOUR users    20 GOTO 10
UX input for     Optimization  * UX version of KeyPerformance Indicators * alternative designs  * analysis of usage
influence of Optimizing on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   analy...
RolesSteps                Roadmap         ProcessReview               Requirements         Service Design
Role:The Procrastinator
moment         moment                     moment        moment                    progress                        progress...
How-To for Roadmaps  1. define the future      of the system2. identify incremental,    meaningful steps
UX input for Roadmaps * areas for progress* scope items per area      * estimates   * what should go       together?
influence of Roadmaps on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   analyze...
RolesSteps                     Roadmap         ProcessReview               Requirements         Service Design
Role:The Process Freak
?A       B
A   1   2        3            4       B                     4a        2aC   1        3       4b   5       6   D        2b ...
na                        A P            rso                          M         Pe                           TE           ...
u ire-     design     wire              proto-req ts      principles       fram                                   es  men ...
user     concept   detailed   prototype &research    design    design      evaluate
user     research                   detailed                    design      conceptC      design                   D    pr...
?A   1   2       3   4   B
wire   u ire-     design         fram                                    es       proto-req ts      principles  men       ...
How-To for Design Processes 1. brainstorm steps  2. create diagram3. document process     (do NOT copy someone else’s diag...
UX input for   Design Processes * team deliverables  * preferred way of        working* team responsibilities
influence of Design Processes*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   analy...
Pitch                                                 Estimate                                          Business        Op...
These roles:influence the UX
Influence on UX*   define UX Vision*   inspire & get inspired*   determine budget*   set expectations*   analyze competition...
Look Around You                 Influence the                User Experience                Amsterdam UX Cocktail Hour at ...
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
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Influences on UX (Amsterdam UX Cocktail Hour)

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Given at Amsterdam UX Cocktail Hour on July 21, 2011, this presentation shows h

Published in: Design, Technology, Business

Influences on UX (Amsterdam UX Cocktail Hour)

  1. Look Around You Influences on User Experience Amsterdam UX Cocktail Hour at Funda, July 21, 2011peter boersma@pboersma
  2. 2001
  3. 2011
  4. ?
  5. DesignStrategy Research
  6. Business Manage Strategy ProcessEvaluation Research Design
  7. Business Manage Strategy Process f ce o n ts rie en peEvaluation em Ex l r Research E e s U Design
  8. Business Manage Strategy Process typical ( )Evaluation Research User-Centered Design Design
  9. Business More Elements of Manage User Experience Strategy ProcessEvaluation Research Design
  10. Business these influence the User Experience Manage too! Strategy ProcessEvaluation Research Design
  11. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  12. for each deliverable I will show:* the organizational role * an example & how-to * input by the UX team * influence on UX
  13. Pitch Business Estimate Scenarios
  14. Role:The Account Manager
  15. X
  16. How-To for Pitching1. en-vision the future by visualizing it 2. set expectations around contribution
  17. UX input for a Pitch* visions of the future * partial solutions* (answers to RFP & questions)
  18. influence of the Pitch on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition
  19. Pitch Business Estimate Scenarios
  20. Role:The Estimator
  21. how manysunflowersdo you see?
  22. “many” and “a lot”are good first guesses!
  23. input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible
  24. output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
  25. How-To for Estimating1. you determine what gets estimated 2. explore everyassumption you make
  26. UX input for an Estimate * assumptions* what’s easy/hard? * estimates for deliverables * risks
  27. influence of an Estimate on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working
  28. PositionStrategy Competition
  29. Role:The Brand Strategist
  30. sales service clientcore brand client communities
  31. communities Competitor client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand
  32. How-To for Positioning 1. create a map 2. find the spot that matches your vision 3. see who is there4. identify differences
  33. UX input for Positioning* attributes that are important to users * competitors, in terms of UX * scope-items that differentiate
  34. influence of Positioning on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working
  35. PositionStrategy Competition
  36. Role:The Competitor
  37. How-To forCompetitive Analysis“know your enemy”(Sun Tzu, The Art of War)
  38. UX input forCompetitive Analysis * competitors, in terms of UX * SWOT analyses
  39. influence of Competitive Analysis* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do
  40. InterviewsResearch Personas
  41. Design SketchDetailed Design Concept
  42. Test Evaluation Prototype
  43. Optimize Beta ManageScope
  44. Role:The Project Manager
  45. essential pick just a few of these for your project! quick winner! wineasy hard repair quality contribution
  46. How-To for Scoping1. rank all candidate scope items 2. determine their dependencies 3. select the winners
  47. UX input for Scoping* what’s easy/hard? * what’s essential? * what should go together?
  48. influence of Scoping on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do
  49. Optimize Beta ManageScope
  50. Role:The Perfectionist
  51. A
  52. B
  53. C
  54. 28% better
  55. How-To for Optimizing 10 experiment to learn what works with YOUR users 20 GOTO 10
  56. UX input for Optimization * UX version of KeyPerformance Indicators * alternative designs * analysis of usage
  57. influence of Optimizing on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do
  58. RolesSteps Roadmap ProcessReview Requirements Service Design
  59. Role:The Procrastinator
  60. moment moment moment moment progress progress progress progressArea progress progress Area progress progress progress progress Area Area Area
  61. How-To for Roadmaps 1. define the future of the system2. identify incremental, meaningful steps
  62. UX input for Roadmaps * areas for progress* scope items per area * estimates * what should go together?
  63. influence of Roadmaps on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  64. RolesSteps Roadmap ProcessReview Requirements Service Design
  65. Role:The Process Freak
  66. ?A B
  67. A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c
  68. na A P rso M Pe TE SI ir e- wire framre qu es usabi ts lity m en test re en design proto- Sc principles W F LO type
  69. u ire- design wire proto-req ts principles fram es men type A B AP s ona M n usabiPer TE Sc ree lity te st SI FL OW
  70. user concept detailed prototype &research design design evaluate
  71. user research detailed design conceptC design D prototype & prototype & evaluate evaluate
  72. ?A 1 2 3 4 B
  73. wire u ire- design fram es proto-req ts principles men type user concept detailed prototype &reseach design design evaluate AP s ona M usabi Per TE n lity te st SI Sc ree FL OW
  74. How-To for Design Processes 1. brainstorm steps 2. create diagram3. document process (do NOT copy someone else’s diagram)
  75. UX input for Design Processes * team deliverables * preferred way of working* team responsibilities
  76. influence of Design Processes* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  77. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  78. These roles:influence the UX
  79. Influence on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  80. Look Around You Influence the User Experience Amsterdam UX Cocktail Hour at Funda, July 21, 2011peter boersma@pboersma

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