1. 1
Dr Paul Marsden / Pen Portrait
Dr Paul Marsden is a social psychologist and market researcher specializing in
digital and social media, influencer marketing and reputation management. He
works with brands and organizations to develop effective digital marketing and
PR strategies.
Recent clients include LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist
and the UK government. Paul also works with Pinnacle PR as a professional
trainer in online PR and social media marketing.
Ex-AstraZeneca, Paul holds a PhD in psychology (digital communication and
audience influence) and is a certified Net Promoter® associate. Paul led the
research team at the London School of Economics that validated the link
between word of mouth reputation and growth.
Co-founder of two successful online marketing services agencies (Spheeris,
Brainjuicer), Paul has also authored a number of publications including the
successful business book Connected Marketing.
Paul is a fellow of the Royal Society of Arts and an associate of the
FutureLab network of strategic marketing consultants.
/ Contact Details / email paul.marsden@mac.com Telephone +1 305 903 3350
Twitter @marsattacks Web www.viralculture.com IM (Skype) paulsmarsden
2. 2
Dr Paul Marsden / Bio
Full Name: Dr. Paul Marsden / Prior /
Age: 42 Online Communications Consultant (2004-2007) Retained
Citizenship: British relationships with LSE Enterprise (London School of
Residence: Miami, USA Economics), Brand Genetics, Kaizo PR, and Spheeris PR.
Profession: Online marketing and PR consultant
Key Achievements: Worked with Ministry of Defence on
Qualification: PhD Social Psychology, Certified Net
media reporting guidelines for suicide terrorism; Research
Promoter® Associate
into the financial value of word of mouth reputation to
Languages: English, French
business; Publication of Connected Marketing. Client list
/ Professional Background / Current / includes LVMH, Coty, LA Fitness, Simple Skincare,
Digital marketing, research and PR consultancy: Specialist Orange, Nestlé, T-Mobile, Diageo.
in influencer relations, word of mouth and social media. Co-founder Paris-based online PR firm, Spheeris
Clients include WorldCom, WPP, Unilever. Editor of Social (2003-2004). Key Achievements: Establishing one of
Commerce Today. France’s first online PR agencies with clients including
/ Previous / Diageo, BenQ, Renault, and Pepsi.
Brand Consultant - Brand Genetics Ltd 2007-2009. Key Director – Brand Genetics brand consultancy (2001-2003)
Achievements: Developed new online stakeholder (London). Key Achievements: Developed and
engagement software solution. Clients list includes LVMH, commercialized communications planning tools (sales =
BBC, Unilever, WPP, Omnicom, Publicis, Oxfam, IPG, £250K in first 24 months). Worked with a range of
Amnesty International. consumer brands (Amex, LVMH, Nestle, Bacardi,
Siemens, Diageo).
3. 3
Dr Paul Marsden / Bio (ctd)
/ Prior (ctd) / / Prior (ctd) /
Co-founder/Director – Brainjuicer PLC (2000-2001) Commercial Graduate – Zeneca (now AstraZeneca)
(Brighton) – Set up online communications research firm (Wilmslow/Paris) (1991-1994): Market Research, Product
Brainjuicer with John Kearon. Key Achievements: Management and Sales roles. Key Achievements:
Developed and successfully commercialized a set of online Seconded to France to work as market researcher with
communications planning services. Boston Consulting Group on de-merger from ICI.
Marketing Research – NOP Healthcare (now GfK) Administered influence outreach program with cardiologist
(1996-1999) (London). Key Achievements: Developed and in France.
commercialized new communications research service / Skills /
‘MaxiFit’ (customer-driven SWOT analysis (£160K sales in
Online PR & marketing - thought leadership blogging,
first year)), authored NOP Web Research Guide. Opinion
Facebook/Twitter/Blogger outreach, online community
leader research in health, beauty and medical sectors
management, email marketing, online CRM, social media
(GSK, Merck, AstraZeneca, Sanofi, J&J, Pfizer).
optimization, online monitoring and response, analytics
Agency Directeur-adjoint – Taylor Nelson Médical (now and measurement.
TNS) (1994-1995) (Paris): Associate Director (Paris). Key
Teaching / Professional Training Experience
Achievements: Commercialized international
communications research service (Cardiomonitor), - Online PR – European Parliament, UAE, Volvo, Amnesty
managed international marketing research projects for - Social Media Marketing – T-Mobile
healthcare companies MSD, GSK, BMS, Eli Lilly and
Pfizer. - Sociology (University of Sussex)
4. 4
Dr Paul Marsden / Bio (ctd)
/ Qualifications / / Published Work (Selection) /
2009 Net Promoter Associate Certification Social Media Marketing (Forthcoming)
2006 Post-Doctoral Research Social Psychology (financial Crowdsourcing (Contagious 2009)
value of word of mouth) – Institute of Social Psychology,
Consumer Advisory Panels (Market Leader 2007)
London School of Economics
Advocacy Drives Growth (Brand Strategy 2005)
2000 PhD Social Psychology – University of Sussex (UK)
(Digital Communication and audience behavior) Connected Marketing: The Buzz, Viral and Word of Mouth
Revolution (excerpt) (with J. Kirby, 2005)
1991 BA (hons) (1st class) Sociology and French –
University of Sussex/Université Paris V A Deadly Contagion: The Risk of Copycat Terrorism (The
Psychologist: March 2005 vol. 18 no. 3)
Speed Thinking: New Scientist Review of ‘Blink’ by
Malcolm Gladwell (New Scientist: 12 February 2005)
5. 5
‘Mars’ / Flipside
A reformed bodybuilder, now a diving fanatic and
qualified Divemaster
Contact paul.marsden@mac.com +1 (305) 903 3350
