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Dr Paul Marsden / Pen Portrait
Dr Paul Marsden is a consumer psychologist who helps brands and
agencies understand and influence consumer behavior.
He works as a freelance qualitative market researcher from Miami,
specializing in communications and opinion leader research, digital
ethnography and consumer trends.
Recent clients include LVMH, Nokia, BBC, Publicis, T-Mobile, WPP,
Economist and the UK government.
Ex-AstraZeneca, Paul holds a PhD in psychology (spread of ideas
through social networks) and is a certified Net Promoter® associate.
Co-founder of two successful marketing services agencies (Spheeris,
Brainjuicer), Paul has also authored a number of publications
including the successful business book Connected Marketing. He is
a fellow of the Royal Society of Arts and an associate of the
FutureLab network of strategic marketing consultants.

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‘Mars’ / Flipside
A reformed bodybuilder, now a diving
fanatic and qualified Divemaster
Contact paul.marsden@mac.com +1 (305) 903 3350