Social Media ROI: Measure What Matters
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Social Media ROI: Measure What Matters

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Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is ...

Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is correlation.

Dare to Connect Them!

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Social Media ROI: Measure What Matters Presentation Transcript

  • 1. SOCIAL MEDIA ROIMEASURE WHATMATTERSPaul Prewitt@paulprewitt#sm4edu
  • 2. DO YOU HAVE: FB PAGE? TWITTER PAGE? SOCIAL MEDIA TEAM?
  • 3. SO WHAT?
  • 4. DEJA VUOther schools Let’s go Who has to Let’s put PSAshave a FB Page Social too! “approve” this? on YouTube! IS THIS WORKING?
  • 5. THE LONG STORY / SHORT ENGAGEMENT
  • 6. WHY? SOCIAL MEDIA IS NOT FREEENGAGEMENT = TIME =MONEY = INVESTMENT
  • 7. RETURN ON INVESTMENTROI = [GAIN FROM INVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT the formulaIF YOUR EQUATION SHOWSA COST IN DOLLARS ANDA GAIN AS FACEBOOK LIKES...YOU ARE IN TROUBLE!
  • 8. INVESTMENT - RETURN RELATIONSHIP THIS IS VERY IMPORTANT, BUT ROI DOES NOT LIVE HERE. $$$$ $$$$ NON FINANCIALINVESTMENT ACTION REACTION FINANCIAL IMPACT IMPACT THE MAGIC WORD IS: CORRELATION
  • 9. ENGAGEMENT PROSPECTSSUPPORTERS
  • 10. SOCIAL MEDIA ROIMORE THAN % GROWTH
  • 11. IDENTIFY PROSPECTS IMPROVE PROFILES
  • 12. SOCIAL INTERACTIONS A PART OF YOUR STORY!
  • 13. SOCIAL MEDIA ROIDRIVES SUPPORTERS