Using Social Media to Build Social Capital<br />
Challenges of Digital Communication<br />Ever Feel Like You are Talking to a Brick Wall?<br />
Lack of Face to Face<br />
What Do You Lose out on when there is no Face to Face?<br />
Body Language is Gone<br />
Bring the noise!!!<br />
How does our sight and hearing affect our Trust?<br />
Establishing the Trust Factor<br />Consistent Posting Whether It’s Facebook, Twitter, Blogs etc<br />Researching Content t...
Mental Challenge of Bridging the Gap Between Face to Face and Digital<br />
Using Facebook to Build Social Capital<br />Goal-create plenty of positive interactions to offset negative events<br />Ide...
Get Past the Boring Status Updates<br />Come check out the pool<br />Fresh baked cookies!!<br />Remember your rent is due<...
Be Creative!!<br />Use local sports hype<br />VS<br />
Be Creative!!<br />Opinions on TV shows<br />The Voice<br />NCIS Los Angeles<br />Flashpoint<br />Friday Night Lights<br /...
Food and Booze!!<br />
What Creative Ideas can you share?<br />
Where is that Insight button?<br />
Using Facebook Insights<br />
Using Facebook Insights<br />
How have Facebook Insights been helpful to you? <br />Exercise: Let’s take 5 minutes and review your individual Facebook I...
Facebook NEW Features for Business<br />Use Facebook as “My Business”<br />See exactly who your new “likes” are<br />New N...
How do you think the new Facebook features will enhance your social capital?<br />
Thank Your Residents Often<br />
Address Issues Openly<br />
Address Issues Openly<br />
Feature Your Residents<br />
Why Blog?<br />Build up Partnership Marketing<br />Create a Deeper Level of Connection With Your Residents<br />Incredible...
Blogging Fundamentals	<br />Make  sure it works- plugins, RSS, subscription, sharing tools etc<br />Average sharing ratio ...
Industry Examples<br />
Industry Examples<br />
Site Stats<br />Beginning December 2010<br />297 – Total Posts<br />1059 – Comments<br />345 – Busiest Day, May 17th<br />...
Content Ideas-Where Can You Get Them From?<br />
Connect Blog to Your Residents<br />Give your blog a voice<br />Make it conversational <br />Make  sure it has value<br />...
COOL Tools TO enhance your Digital presence-Paper.LI<br />
COOL Tools TO enhance your Digital presence-Facebook Questions<br />
COOL Tools TO enhance your Digital presence		<br />
COOL Tools TO enhance your Digital presence		<br />
Difference Between ROI and ROE<br />ROI-Return on Investment<br />ROE-Return on Engagement<br />ROI-numbers, stats, percen...
You Can’t Be An Antisocial Company in a Social World<br />
Keys to success in building social capital<br />Full Company Buy-in and Participation<br />Plan, Strategize, Implement, An...
Social Media an Aid to Conflict Resolution<br />It is a common business fact that overall positive interactions reduce the...
The Scale of Social Capital<br />71% of consumers have ended their relationship with a company due to poor customer servic...
What’s In a Handshake?<br />
Making Eye Contact in a Digital World<br />
Smile When You Type<br />
In conclusion<br />Be part of something bigger<br />Educate yourself on the tools that facilitate a digital community<br /...
Questions & Answers<br />
There is no end to the social capital you can grow! <br />Keep in touch with me on Facebook<br />Facebook.com/TheTrainingF...
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Using Social Media to Build Social Capital

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  • Using Social Media to Build Social Capital

    1. 1. Using Social Media to Build Social Capital<br />
    2. 2. Challenges of Digital Communication<br />Ever Feel Like You are Talking to a Brick Wall?<br />
    3. 3. Lack of Face to Face<br />
    4. 4. What Do You Lose out on when there is no Face to Face?<br />
    5. 5. Body Language is Gone<br />
    6. 6. Bring the noise!!!<br />
    7. 7. How does our sight and hearing affect our Trust?<br />
    8. 8. Establishing the Trust Factor<br />Consistent Posting Whether It’s Facebook, Twitter, Blogs etc<br />Researching Content that is actually useful to your network<br />Punctuality in Responding to Fan Feedback<br />Be quick to show commendation and thankfulness to your network<br />Reliable and Valuable Partnership Marketing<br />
    9. 9. Mental Challenge of Bridging the Gap Between Face to Face and Digital<br />
    10. 10. Using Facebook to Build Social Capital<br />Goal-create plenty of positive interactions to offset negative events<br />Identify Your Brand Advocates and Encourage Their Influence<br />Explore different times of day and days of week to establish when your audience is engaging<br />There is no one size fits all when it comes to using Facebook—Why is that?<br />Use tools like HyperAlerts to monitor feedback on your pages and others<br />
    11. 11. Get Past the Boring Status Updates<br />Come check out the pool<br />Fresh baked cookies!!<br />Remember your rent is due<br />Now leasing<br />The pool is closed<br />Lease specials<br />
    12. 12. Be Creative!!<br />Use local sports hype<br />VS<br />
    13. 13. Be Creative!!<br />Opinions on TV shows<br />The Voice<br />NCIS Los Angeles<br />Flashpoint<br />Friday Night Lights<br />Bachelorette<br />American Idol<br />So You Think You Can Dance<br />Any others?<br />
    14. 14. Food and Booze!!<br />
    15. 15. What Creative Ideas can you share?<br />
    16. 16. Where is that Insight button?<br />
    17. 17. Using Facebook Insights<br />
    18. 18. Using Facebook Insights<br />
    19. 19. How have Facebook Insights been helpful to you? <br />Exercise: Let’s take 5 minutes and review your individual Facebook Insights<br />
    20. 20. Facebook NEW Features for Business<br />Use Facebook as “My Business”<br />See exactly who your new “likes” are<br />New Notifications dropdown feature<br />Steps!<br />Identify businesses in your area with Facebook pagesespecially those you partner with<br />Use Facebook as “My business” and then search for those businesses.<br />Like their page<br />Then Click “Home” to see all activity of pages you have liked and start the interactions<br />
    21. 21. How do you think the new Facebook features will enhance your social capital?<br />
    22. 22. Thank Your Residents Often<br />
    23. 23. Address Issues Openly<br />
    24. 24. Address Issues Openly<br />
    25. 25. Feature Your Residents<br />
    26. 26. Why Blog?<br />Build up Partnership Marketing<br />Create a Deeper Level of Connection With Your Residents<br />Incredible SEO<br />Better potential reach to prospects<br />
    27. 27. Blogging Fundamentals <br />Make sure it works- plugins, RSS, subscription, sharing tools etc<br />Average sharing ratio is 5:1<br />Robust yet easy to use comment system<br />Blogging is not a sales pitch platform yet needs a call to action<br />Don’t state facts, write a story<br />Be involved in the online community<br />
    28. 28. Industry Examples<br />
    29. 29. Industry Examples<br />
    30. 30. Site Stats<br />Beginning December 2010<br />297 – Total Posts<br />1059 – Comments<br />345 – Busiest Day, May 17th<br />13,116– Total Views!<br />145 – Average Views Per Day<br />2,537 – Total View in April<br />4,274 – Total View SO FAR in May<br />Referrals:<br />545 – Facebook<br />40 – Twitter<br />20 – Google<br />18 – Mbrewergroup.com<br />
    31. 31. Content Ideas-Where Can You Get Them From?<br />
    32. 32. Connect Blog to Your Residents<br />Give your blog a voice<br />Make it conversational <br />Make sure it has value<br />Encourage subscriptions<br />Use Internal Links to keep people on your site<br />
    33. 33. COOL Tools TO enhance your Digital presence-Paper.LI<br />
    34. 34. COOL Tools TO enhance your Digital presence-Facebook Questions<br />
    35. 35. COOL Tools TO enhance your Digital presence <br />
    36. 36. COOL Tools TO enhance your Digital presence <br />
    37. 37. Difference Between ROI and ROE<br />ROI-Return on Investment<br />ROE-Return on Engagement<br />ROI-numbers, stats, percentages, budgets<br />ROE-conversations, network growth, WOMM<br />
    38. 38. You Can’t Be An Antisocial Company in a Social World<br />
    39. 39. Keys to success in building social capital<br />Full Company Buy-in and Participation<br />Plan, Strategize, Implement, Analyze, Repeat<br />Be ready for tomorrow<br />We each have two ears and one mouth<br />Simply Ask<br />
    40. 40. Social Media an Aid to Conflict Resolution<br />It is a common business fact that overall positive interactions reduce the level of the conflicts when they occur<br />
    41. 41. The Scale of Social Capital<br />71% of consumers have ended their relationship with a company due to poor customer service<br />Globally, the average value of a lost customer is $243<br />$83 billion is the cost of poor customer service in the US<br />Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers<br />A 2% increase in customer retention has the same effect as decreasing costs by 10%<br />***Source—getsatisfaction.com***<br />
    42. 42. What’s In a Handshake?<br />
    43. 43. Making Eye Contact in a Digital World<br />
    44. 44. Smile When You Type<br />
    45. 45. In conclusion<br />Be part of something bigger<br />Educate yourself on the tools that facilitate a digital community<br />Be consistent yet flexible<br />Have Fun!<br />Profit!<br />
    46. 46. Questions & Answers<br />
    47. 47. There is no end to the social capital you can grow! <br />Keep in touch with me on Facebook<br />Facebook.com/TheTrainingFactor<br />For some really nerdy content check me out at<br />Facebook.com/SociusNerdius There are club level seats still available!  <br />

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