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Using Social Media to Build Social Capital
Challenges of Digital Communication Ever Feel Like You are Talking to a Brick Wall?
Lack of Face to Face
What Do You Lose out on when there is no Face to Face?
Body Language is Gone
Bring the noise!!!
How does our sight and hearing affect our Trust?
Establishing the Trust Factor Consistent Posting Whether It’s Facebook, Twitter, Blogs etc Researching Content that is actually useful to your network Punctuality in Responding to Fan Feedback Be quick to show commendation and thankfulness to your network Reliable and Valuable Partnership Marketing
Mental Challenge of Bridging the Gap Between Face to Face and Digital
Using Facebook to Build Social Capital Goal-create plenty of positive interactions to offset negative events Identify Your Brand Advocates and Encourage Their Influence Explore different times of day and days of week to establish when your audience is engaging There is no one size fits all when it comes to using Facebook—Why is that? Use tools like HyperAlerts to monitor feedback on your pages and others
Get Past the Boring Status Updates Come check out the pool Fresh baked cookies!! Remember your rent is due Now leasing The pool is closed Lease specials
Be Creative!! Use local sports hype VS
Be Creative!! Opinions on TV shows The Voice NCIS Los Angeles Flashpoint Friday Night Lights Bachelorette American Idol So You Think You Can Dance Any others?
Food and Booze!!
What Creative Ideas can you share?
Where is that Insight button?
Using Facebook Insights
Using Facebook Insights
How have Facebook Insights been helpful to you?  Exercise: Let’s take 5 minutes and review your individual Facebook Insights
Facebook NEW Features for Business Use Facebook as “My Business” See exactly who your new “likes” are New Notifications dropdown feature Steps! Identify businesses in your area with Facebook pagesespecially those you partner with Use Facebook as “My business” and then search for those businesses. Like their page Then Click “Home” to  see all activity of pages you have liked and start the interactions
How do you think the new Facebook features will enhance your social capital?
Thank Your Residents Often
Address Issues Openly
Address Issues Openly
Feature Your Residents
Why Blog? Build up Partnership Marketing Create a Deeper Level of Connection With Your Residents Incredible SEO Better potential reach to prospects
Blogging Fundamentals	 Make  sure it works- plugins, RSS, subscription, sharing tools etc Average sharing ratio is 5:1 Robust yet easy to use comment system Blogging is not a sales pitch platform yet needs a call to action Don’t state facts, write a story Be involved in the online community
Industry Examples
Industry Examples
Site Stats Beginning December 2010 297 – Total Posts 1059 – Comments 345 – Busiest Day, May 17th 13,116– Total Views! 145 – Average Views Per Day 2,537 – Total View in April 4,274 – Total View SO FAR in May Referrals: 545 – Facebook 40 – Twitter 20 – Google 18 – Mbrewergroup.com
Content Ideas-Where Can You Get Them From?
Connect Blog to Your Residents Give your blog a voice Make it conversational  Make  sure it has value Encourage subscriptions Use Internal Links to keep people on your site
COOL Tools TO enhance your Digital presence-Paper.LI
COOL Tools TO enhance your Digital presence-Facebook Questions
COOL Tools TO enhance your Digital presence
COOL Tools TO enhance your Digital presence
Difference Between ROI and ROE ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM
You Can’t Be An Antisocial Company in a Social World
Keys to success in building social capital Full Company Buy-in and Participation Plan, Strategize, Implement, Analyze, Repeat Be ready for tomorrow We each have two ears and one mouth Simply Ask
Social Media an Aid to Conflict Resolution It is a common business fact that overall positive interactions reduce the level of the conflicts when they occur
The Scale of Social Capital 71% of consumers have ended their relationship with a company due to poor customer service Globally, the average value of a lost customer is $243 $83 billion is the cost of poor customer service in the US Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers A 2% increase in customer retention has the same effect as decreasing costs by 10% ***Source—getsatisfaction.com***
What’s In a Handshake?
Making Eye Contact in a Digital World
Smile When You Type
In conclusion Be part of something bigger Educate yourself on the tools that facilitate a digital community Be consistent yet flexible Have Fun! Profit!
Questions & Answers
There is no end to the social capital you can grow!  Keep in touch with me on Facebook Facebook.com/TheTrainingFactor For some really nerdy content check me out at Facebook.com/SociusNerdius  There are club level seats still available! 

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Using Social Media to Build Social Capital

  • 1. Using Social Media to Build Social Capital
  • 2. Challenges of Digital Communication Ever Feel Like You are Talking to a Brick Wall?
  • 3. Lack of Face to Face
  • 4. What Do You Lose out on when there is no Face to Face?
  • 7. How does our sight and hearing affect our Trust?
  • 8. Establishing the Trust Factor Consistent Posting Whether It’s Facebook, Twitter, Blogs etc Researching Content that is actually useful to your network Punctuality in Responding to Fan Feedback Be quick to show commendation and thankfulness to your network Reliable and Valuable Partnership Marketing
  • 9. Mental Challenge of Bridging the Gap Between Face to Face and Digital
  • 10. Using Facebook to Build Social Capital Goal-create plenty of positive interactions to offset negative events Identify Your Brand Advocates and Encourage Their Influence Explore different times of day and days of week to establish when your audience is engaging There is no one size fits all when it comes to using Facebook—Why is that? Use tools like HyperAlerts to monitor feedback on your pages and others
  • 11. Get Past the Boring Status Updates Come check out the pool Fresh baked cookies!! Remember your rent is due Now leasing The pool is closed Lease specials
  • 12. Be Creative!! Use local sports hype VS
  • 13. Be Creative!! Opinions on TV shows The Voice NCIS Los Angeles Flashpoint Friday Night Lights Bachelorette American Idol So You Think You Can Dance Any others?
  • 15. What Creative Ideas can you share?
  • 16. Where is that Insight button?
  • 19. How have Facebook Insights been helpful to you? Exercise: Let’s take 5 minutes and review your individual Facebook Insights
  • 20. Facebook NEW Features for Business Use Facebook as “My Business” See exactly who your new “likes” are New Notifications dropdown feature Steps! Identify businesses in your area with Facebook pagesespecially those you partner with Use Facebook as “My business” and then search for those businesses. Like their page Then Click “Home” to see all activity of pages you have liked and start the interactions
  • 21. How do you think the new Facebook features will enhance your social capital?
  • 26. Why Blog? Build up Partnership Marketing Create a Deeper Level of Connection With Your Residents Incredible SEO Better potential reach to prospects
  • 27. Blogging Fundamentals Make sure it works- plugins, RSS, subscription, sharing tools etc Average sharing ratio is 5:1 Robust yet easy to use comment system Blogging is not a sales pitch platform yet needs a call to action Don’t state facts, write a story Be involved in the online community
  • 30. Site Stats Beginning December 2010 297 – Total Posts 1059 – Comments 345 – Busiest Day, May 17th 13,116– Total Views! 145 – Average Views Per Day 2,537 – Total View in April 4,274 – Total View SO FAR in May Referrals: 545 – Facebook 40 – Twitter 20 – Google 18 – Mbrewergroup.com
  • 31. Content Ideas-Where Can You Get Them From?
  • 32. Connect Blog to Your Residents Give your blog a voice Make it conversational Make sure it has value Encourage subscriptions Use Internal Links to keep people on your site
  • 33. COOL Tools TO enhance your Digital presence-Paper.LI
  • 34. COOL Tools TO enhance your Digital presence-Facebook Questions
  • 35. COOL Tools TO enhance your Digital presence
  • 36. COOL Tools TO enhance your Digital presence
  • 37. Difference Between ROI and ROE ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM
  • 38. You Can’t Be An Antisocial Company in a Social World
  • 39. Keys to success in building social capital Full Company Buy-in and Participation Plan, Strategize, Implement, Analyze, Repeat Be ready for tomorrow We each have two ears and one mouth Simply Ask
  • 40. Social Media an Aid to Conflict Resolution It is a common business fact that overall positive interactions reduce the level of the conflicts when they occur
  • 41. The Scale of Social Capital 71% of consumers have ended their relationship with a company due to poor customer service Globally, the average value of a lost customer is $243 $83 billion is the cost of poor customer service in the US Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers A 2% increase in customer retention has the same effect as decreasing costs by 10% ***Source—getsatisfaction.com***
  • 42. What’s In a Handshake?
  • 43. Making Eye Contact in a Digital World
  • 45. In conclusion Be part of something bigger Educate yourself on the tools that facilitate a digital community Be consistent yet flexible Have Fun! Profit!
  • 47. There is no end to the social capital you can grow! Keep in touch with me on Facebook Facebook.com/TheTrainingFactor For some really nerdy content check me out at Facebook.com/SociusNerdius There are club level seats still available! 

Editor's Notes

  1. http://millsapartments.net/neighborhoods/