Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media ROI: Measure What Matters

828 views

Published on

Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is correlation.

Dare to Connect Them!

Published in: Education, Business, Technology
  • Be the first to comment

Social Media ROI: Measure What Matters

  1. 1. SOCIAL MEDIA ROIMEASURE WHATMATTERSPaul Prewitt@paulprewitt#sm4edu
  2. 2. DO YOU HAVE: FB PAGE? TWITTER PAGE? SOCIAL MEDIA TEAM?
  3. 3. SO WHAT?
  4. 4. DEJA VUOther schools Let’s go Who has to Let’s put PSAshave a FB Page Social too! “approve” this? on YouTube! IS THIS WORKING?
  5. 5. THE LONG STORY / SHORT ENGAGEMENT
  6. 6. WHY? SOCIAL MEDIA IS NOT FREEENGAGEMENT = TIME =MONEY = INVESTMENT
  7. 7. RETURN ON INVESTMENTROI = [GAIN FROM INVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT the formulaIF YOUR EQUATION SHOWSA COST IN DOLLARS ANDA GAIN AS FACEBOOK LIKES...YOU ARE IN TROUBLE!
  8. 8. INVESTMENT - RETURN RELATIONSHIP THIS IS VERY IMPORTANT, BUT ROI DOES NOT LIVE HERE. $$$$ $$$$ NON FINANCIALINVESTMENT ACTION REACTION FINANCIAL IMPACT IMPACT THE MAGIC WORD IS: CORRELATION
  9. 9. ENGAGEMENT PROSPECTSSUPPORTERS
  10. 10. SOCIAL MEDIA ROIMORE THAN % GROWTH
  11. 11. IDENTIFY PROSPECTS IMPROVE PROFILES
  12. 12. SOCIAL INTERACTIONS A PART OF YOUR STORY!
  13. 13. SOCIAL MEDIA ROIDRIVES SUPPORTERS

×