Over 1,200 expert-led sessions were held at Dreamforce '13 covering topics for consultants, ISVs, developers, sales, marketing and more. This document provides summaries and links to session videos organized by role including: keynotes; SI, ISV, developer and partner technical sessions; sales, marketing and business development sessions; entrepreneur sessions; and AppExchange customer sessions. The APP Academy program is also summarized which is designed to guide partners through building their app and business.

1. DF13 Partner Session
Guide
There were over 1,200+ expert-led sessions at Dreamforce '13. To make things
easier for you, we have created these session recommendations by role or
function (with links to each session replay). The Dreamforce Recap is available
in the portal at http://p.force.com/dreamforce. Note: some replays may not be
available for technical or proprietary reasons.
Keynotes & Videos
Opening Video
Haiti Video
Opening Keynote with Marc Benioff
Sales Cloud Keynote
Service Cloud Keynote
ExactTarget Marketing Cloud Keynote
Get to the Future First With Salesforce1 Video
Salesforce1 Platform Keynote
Developer Keynote
AppExchange Partner Keynote
Cloud Alliance Partner Keynote
Data.com Keynote
Celebrity CEO Keynote – Marissa Mayer, CEO, Yahoo!
Celebrity CEO Keynote – Sheryl Sandberg, CEO, Facebook
Dr. David Agus
Dr. Wayne Dyer
Deepak Chopra
Dr. Susan Desmond-Hellman (Panel)
Q&A with Marc Benioff and Parker Harris
Marc’s Interview with Jim Cramer (Mad Money – CNBC)
Salesforce Live – Broadcast Wrap and Summary
SI (Consulting Partner) Sessions
These sessions are developed and delivered by our Cloud Alliance team, and
are highly recommended for all consulting partners.
SI Sessions
SI Session:
SI Session:
SI Session:
SI Session:
SI Session:
SI Session:
SI Session:
Cloud Alliance Partner Keynote
Partnering with Work.com
Technical Architect Certification: Learn From Our Experts
Partner Platform Topics - Mobile Development
Partner Platform Success - Center of Excellence Best Practices
Partner Success: Engage with your Peers
Developing Your Salesforce Practice Capabilities

2. ISV Success Sessions
These sessions are developed and delivered by our AppExchange Partner
Program Team and partners. Recommended for all ISV and Channel partners.
ISV Sessions
ISV Success: An Insider's Guide to Security Review
ISV Success: APP Academy: Getting Started as an ISV Partner
ISV Success: AppExchange Marketing Playbook: Build Your Brand
ISV Success: AppExchange Marketing Playbook: Generate Demand
ISV Success: AppExchange Partner Keynote
ISV Success: Architect & Design Your App for Commercial Success
ISV Success: Avoid Growing Pains: Scale Your App for the Enterprise
ISV Success: Connected Apps: Design Options for Your Commercial App
ISV Success: Design Patterns: ISV Recipes for Success
ISV Success: Distribute & License Your App for Commercial Success
ISV Success: Driving Sales Success as an ISV Partner
ISV Success: Emerging Technology: Heroku Best Practices for ISVs
ISV Success: Emerging Technology: Social & Collaboration Strategies for ISVs
ISV Success: Emerging Technology: Service Cloud for ISVs
ISV Success: Funding Options for ISVs: Find the Right Strategy for You
ISV Success: Interoperability: Combine Forces to Increase Your Opportunities
ISV Success: ISV Roadmap: What's New & What's Next
ISV Success: Manage Your Business with ISV Platform Technologies. . .
ISV Success: Mobile for ISVs (Part 1 of 2): Strategies for Success
ISV Success: Mobile for ISVs (Part 2 of 2): How to Develop Mobile Solutions
ISV Success: Next Generation UX for Your Commercial App: Feed the User
ISV Success: Partners Helping Partners: How PDOs Can Help
ISV Success: Ready to Partner with Salesforce.com (ISVforce or OEM)?
ISV Success: Support Your Customers for Commercial Success
Technical
These sessions include programs developed and delivered by our Technical
Evangelists (and partners), our developer community, and our Training &
Certification team (Hands-On Training). They are intended for product managers,
technical architects, and developers (most are intermediate level).
ISV - Technical Sessions
ISV Success: An Insider's Guide to Security Review
ISV Success: Architect & Design Your App for Commercial Success
ISV Success: Avoid Growing Pains: Scale Your App for the Enterprise
ISV Success: Connected Apps: Design Options for Your Commercial App
ISV Success: Design Patterns: ISV Recipes for Success
ISV Success: Distribute & License Your App for Commercial Success

3. ISV Success: Interoperability: Combine Forces to Increase Your Opportunities
ISV Success: Manage Your Business with ISV Platform Technologies. . .
ISV Success: Mobile for ISVs (Part 2 of 2): How to Develop Mobile Solutions
ISV Success: Next Generation UX for Your Commercial App: Feed the User
ISV Success: Support Your Customers for Commercial Success
Developer - Technical Sessions
Technical: A Developers Guide to Visual Workflow
Technical: Apex Design Patterns
Technical: App Lifecycle Management: 3 Ways to Set Up Your Dev Lifecycle
Technical: Architecting Composite Apps with Force.com & Heroku
Technical: Building a Rockstar Salesforce Development Team
Technical: Building Business Apps: Coding Optional
Technical: Building Native iOS Apps with the Salesforce Platform
Technical: Connecting the Internet of Things to Salesforce
Technical: Data Design Tips for Developing Robust Apps on Force.com
Technical: Deep Dive into the Force.com Canvas Framework
Technical: Force.com Canvas in the Publisher and Chatter Feed
Technical: Getting Started with Apex REST Services
Technical: How to Create a Social Mobile App Using Heroku and Force.com
Technical: Introduction to Apex Triggers
Technical: Introduction to Building E-Commerce. . .on Heroku and Salesforce
Technical: Introduction to Force.com
Technical: Introduction to Force.com Canvas Apps
Technical: Introduction to Heroku
Technical: Introduction to Site.com for Developers
Technical: Introduction to the Salesforce Security Model
Technical: Introduction to Visualforce
Technical: Salesforce Release Management - Best Practices and Tools. . .
Technical: Strategies for Enterprise Scale from the Salesforce.com Platform
Technical: Tests and Testability: Apex Structure and Strategy
Technical: Understanding Native, Hybrid, and Web Mobile Architectures
Technical Hands-On Training
Hands-On Training: Automate Your Business Process with Visual Workflow
Hands-On Training: Build a Website using Site.com (Part 1), (Part 2), (Part 3)
Hands-On Training: Convert SQL Queries into SOQL Queries (Part 1), (Part 2)
Hands-On Training: Get Started with Apex Code for Admins (Part 1), (Part 2)
Hands-On Training: Get Started with the Force.com IDE for Admins (Part 1), (Part 2)
Hands-On Training: Get Started with Visualforce for Admins
Hands-On Training: Integrate with Salesforce Using the Streaming API
Hands-On Training: Write Apex and Visualforce Using Re-usable Patterns
Hands-On Training: Write Apex Tests Using Best Practices

4. Sales
These sessions include ISV-specific sales tips & techniques, salesforce.com
Sales Cloud best practices, highlights from our Partner User Groups, and
insights from our Entrepreneur sessions.
Partner Sales Sessions
ISV Success: Driving Sales Success as an ISV Partner
Entrepreneur: Create Predictable, Scalable Sales Revenue
Entrepreneur: The Twitter Effect: Using Social Sales and PR
Partner User Groups: Build a Champion Sales & Marketing Machine. . .
Partner User Groups: Sales Metrics for ISVs: Build Your Killer Dashboard
Partner User Groups: UI Design to Maximize User Adoption. . .
General Sales Sessions
Sales: 7 Critical Process Changes That Dramatically Improve Lead Conversion
Sales: Fastest Path to Pipeline: Best Practices for Inside Sales Teams
Sales: Grow Your Business - Best Practices to Drive Adoption and Success, Part 2
Sales: How salesforce.com Drives Sales Productivity (Part 1), (Part 2)
Sales: How Salesforce.com Runs Its Renewals Business Inside Salesforce
Sales: Opportunity Management for Sales Teams
Sales: Sales Best Practices Series - Analyzing Performance
Sales: Sales Best Practices Series - Closing
Sales: Sales Best Practices Series - Growing the Deal
Sales: Sales Best Practices Series - Prospecting
Sales: Sales Best Practices Series - Qualifying
Sales: Sales Performance - Bigger, Better Pipeline with Accurate. . .Data
Sales: Sales Performance - Increase Win Rates w/ Access to Sales Information
Sales: Salesforce as Your Competitive Advantage
Sales: Salesforce Communities for Sales - Connect to Partners & Customers. . .
Sales: Spend More Time Closing - Productivity Best Practices & Roadmap
Sales: The Salesforce.com Sales Playbook (Part 1), (Part 2)
Marketing
These sessions include ISV-specific marketing tips & techniques, Salesforce.com
Marketing Cloud best practices, and highlights from our Partner User Groups.
Partner Marketing Sessions
ISV Success: AppExchange Marketing Playbook: Build Your Brand
ISV Success: AppExchange Marketing Playbook: Generate Demand
Partner User Groups: Build a Champion Sales & Marketing Machine. . .
Partner User Groups: Marketing Secrets for Bootstrapped Startups
Partner User Groups: Which Half is Wasted? . . .Marketing Best Practices
General Marketing Sessions
Marketing Cloud: 7 Tips for Advanced Lead Nurturing
Marketing Cloud: 10 Ways Marketing Automation & Inbound Marketing Work Together
Marketing Cloud: Audience Marketing in the Age of Subscribers, Fans, & Followers

5. Marketing Cloud: B2B Social Marketing? You Can’t Ignore It Any Longer
Marketing Cloud: Email – The Cornerstone of Your Marketing Strategy
Marketing Cloud: Generating Leads and Sales on Social Channels
Marketing Cloud: How To Create a Killer Content Marketing Strategy
Marketing Cloud: Marketing Automation at Its Best – Accelerate Pipeline with Pardot
Marketing Cloud: Mobile Makes Community Engagement on the Go Possible
Marketing Cloud: Social and the C-Suite: Getting Buy In
Marketing Cloud: Social Best Practices for Events
Marketing Cloud: Strategies for Effective Tweeting & Facebook Wall Posts
Marketing Cloud: The Good, The Bad, and Best Email Practices
Marketing Cloud: Turning Likes into Leads
Marketing Cloud: Your Playbook for a Global (and Local) Social Media Strategy
Marketing Cloud: 11 Secrets to Email Marketing That Gets Opened, Read, and Clicked
ISV Business Development
These sessions are specifically designed to help ISVs understand new areas for
business development within the Salesforce.com ecosystem. Through emerging
technologies and roadmap insights, business developers will get a strong look
into the future and see examples of success from top partners.
Business Development
ISV Success: Emerging Technology: Heroku Best Practices for ISVs
ISV Success: Emerging Technology: Service Cloud for ISVs
ISV Success: Emerging Technology: Social & Collaboration Strategies for ISVs
ISV Success: Funding Options for ISVs: Find the Right Strategy for You
ISV Success: Interoperability: Combine Forces to Increase Your Opportunities
ISV Success: ISV Roadmap: What's New & What's Next
ISV Success: Mobile for ISVs (Part 1 of 2): Strategies for Success

6. Entrepreneurs
Thinking about starting your own business? These sessions can start you on the
right track, covering important areas like funding, strategy, growth, business
development, and startup success factors.
Entrepreneurs
Entrepreneurs: Angels & VCs: A Startup Founder's View on Fundraising
Entrepreneurs: Beyond the IPO: Confessions of a Serial Entrepreneur
Entrepreneurs: Cloud Business Fundamentals - The Five Rules to Live By
Entrepreneurs: Create Predictable, Scalable Sales Revenue
Entrepreneurs: Entrepreneurial DNA: Attributes of Success
Entrepreneurs: From Developer to CEO: Small Company, Big Profits
Entrepreneurs: Stacking the Odds: Incubators and Accelerators
Entrepreneurs: Startup Year Zero: A Practical Blueprint
Entrepreneurs: The Entrepreneurial Instinct
Entrepreneurs: The Twitter Effect: Using Social Sales and PR to Amp Your Growth
Entrepreneurs: Meet the Power Brokers
ISV Success: Funding Options for ISVs: Find the Right Strategy for You
Other SMB Startup Sessions
SMB: Disruptive Startups: How Innovative Leaders are Shaking Up Industries
SMB: Acquired Startups Look Back
SMB: Current Challenges & Opportunities in the Connected World
SMB: Growing Your Career: FemmeForce & Girly Geeks Networking Event
SMB: Haiti Today & Tomorrow: Government Transformation Through Tech
SMB: Lean in Circles: Starting Lean in Circles Within Your Organization
SMB: WSJ – Startup of the Year
SMB: WSJ - What’s Holding Back Women Entrepreneurs?

7. Partner User Groups
For the first time (based upon an ISV Call for Papers this past summer) we
selected the top partner presentations to provide you with insights, strategies,
tips, and best practices directly from our partner community. These 30-minute
sessions were delivered in the Community Success Zone (Theater 2) at the
Hilton (San Francisco – Union Square). This also kicks off our new Partner User
Groups that are currently forming around the world. Learn more about Partner
User Groups at http://p.force.com/PUG.
Partner User Group Sessions (30 minutes)
Partner User Groups at Dreamforce
Partner User Groups: 8 tips to building a successful App (and Business)
Partner User Groups: Advanced Trialforce and LMA Hacks
Partner User Groups: Anatomy of a Mobile First App
Partner User Groups: Apex Design Patterns for Managed Packages
Partner User Groups: Automated Testing for Complex Apps
Partner User Groups: Build a Champion Sales & Marketing Machine. . .
Partner User Groups: From Consultant to ISV
Partner User Groups: From Idea to AppExchange in 1 Week
Partner User Groups: How to Redesign Your App Without Alienating Users
Partner User Groups: Indy to India: Mobile Experience for an Offline World
Partner User Groups: ISV Success - From First Deal to Gold Sponsor at DF
Partner User Groups: Leveraging Social and Mobile Features in Your App
Partner User Groups: Marketing Secrets for Bootstrapped Startups
Partner User Groups: Mobile Design Patterns and Considerations
Partner User Groups: Navigating the Marketplace: A Primer for ISV's
Partner User Groups: Platform Adoption - Business and Technology Benefits
Partner User Groups: Sales Metrics for ISVs: Build Your Killer Dashboard
Partner User Groups: UI Design to Maximize User Adoption. . .
Partner User Groups: Which Half is Wasted? . . .Marketing Best Practices

8. The APP Academy (where APP = AppExchange Partner Program) is a program
designed for ISV and channel partners that walks you through all of the major
phases of the lifecycle (Plan, Build, Distribute, Sell & Market, Support) as you
build both your app and your business. This training is ideal for newer partners
(by any role). The recommended sessions below represent core content that we
deliver during live Academy programs, as well as other sessions to supplement
your training. Learn more about the APP Academy (Online) at
http://p.force.com/appacademy.
APP Academy
ISV Success:
ISV Success:
ISV Success:
ISV Success:
ISV Success:
ISV Success:
ISV Success:
APP Academy: Getting Started as an ISV Partner
Architect & Design Your App for Commercial Success
Distribute & License Your App for Commercial Success
Driving Sales Success as an ISV Partner
AppExchange Marketing Playbook: Build Your Brand
AppExchange Marketing Playbook: Generate Demand
Support Your Customers for Commercial Success
Other Recommendations:
ISV Success: AppExchange Partner Keynote
ISV Success: An Insider's Guide to Security Review
ISV Success: Funding Options for ISVs: Find the Right Strategy for You
ISV Success: ISV Roadmap: What's New & What's Next
ISV Success: Manage Your Business with ISV Platform Technologies. . .
ISV Success: Partners Helping Partners: How PDOs Can Help
ISV Success: Ready to Partner with Salesforce.com (ISVforce or OEM)?
Partner User Groups: How I Got My First 10 Paying Customers (Pending)

9. AppExchange is the trusted cloud computing marketplace. These sessions are
customer-facing and feature partner apps. Customers learn how to extend their
own business functionality quickly and efficiently by simply installing and
customizing partner apps. As partners, you can bring greater visibility to
AppExchange and to the partner app ecosystem by referring your own customers
to these replays. Learn more at http://www.appexchange.com.
AppExchange Customer-Facing Sessions
AppExchange: 10 Little Apps That Make a Big Difference
AppExchange: Build Your Small Business with Apps
AppExchange: Collaborate with Apps That Chatter
AppExchange for Admins: Choose Your Own App-venture
AppExchange for the Back Office: Productivity Behind the Scenes
AppExchange for Dummies AppExchange for Dummies
AppExchange for Experts: 10 Tips for Admins
AppExchange Fast & Furious: 30 Apps in 30 Minutes
AppExchange for Financial Services: Designed for Money and Management
AppExchange for Free: 10 Apps for $0
AppExchange for Government: Frictionless Technology
AppExchange for Healthcare: Better Care Through Better Engagement
AppExchange for Life Sciences: Where Cloud Meets Compliance
AppExchange for Marketing: Supercharge Campaigns, Events, and More
AppExchange for Mobile: Productivity on the Road
AppExchange for Sales: Fill in the Gaps with Apps
AppExchange for Service: Wow With Customer Service Apps
Fireside Chat: Transforming the Back-Office of a Customer Company