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Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
Bracket Labs, a Boulder, CO startup and Salesforce partner since 2010, focuses on marketing campaigns using various strategies to achieve specific goals like increased revenue and lead generation. The document provides tips on effective campaign management, such as simplifying naming conventions, establishing parent-child hierarchies, maintaining data, and utilizing website mining. It emphasizes the importance of collaboration between sales and marketing, alongside the use of automation tools for project management and scheduling.
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Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
- 1. Campaigns Your Marketing Chocolateis in my Salesforce Peanut Butter
- 2.
- 3. Who is BracketLabs? ‣ About Us - Boulder, CO startup focused on building awesome apps - Deep experience with salesforce.com (10+ years) and social web ‣ Key AppExchange Facts - Salesforce Partner since 2010 - Two apps currently listed - Key customers: Ariba, Underwriter Labs, Kelly Services, EMC and Salesforce Foundation - AppQuest 2010 & 2011 semifinalist
- 4.
- 5. What are Campaigns? Email Social Media SEM Snail Mail Call
- 6. What are Campaigns? Tradeshow Live Networking Thank You Email Google Speaking conference Reception Email announcement Adwords engagement tweeting to prospects promoting #hashtag event
- 7. What are Campaigns? Press releases Commercials Brand awareness Website overhaul Speaking engagements Social conversation
- 9. What does Salesforcesay? “A marketing tactic (or series of tactics) that are designed to achieve specific goals such as increased revenue, leads, adoption, etc.”
- 10. 5 Tips forgetting the most from Campaigns
- 11. 1. Simplify yournaming convention! Structure Channel.Product.CampaignType.CampaignName.Date.ExtraInfo Example Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd
- 12. 1. Simplify yournaming convention! Date Grouping + Campaign Name Category Grouping
- 13. 1. Simplify yournaming convention! lock. nsume r.AlarmC Co tronics Magazi ne.Elec ly.AprilE dition. Month 510.Ful lPageAd 041
- 14. 1. Simplify yournaming convention! onthly - Elec tronics M FY12Q2
- 15. 2. Parent-child hierarchyis your friend!
- 16. 2. Parent-child hierarchyis your friend!
- 17. 2. Parent-child hierarchyis your friend!
- 18. 3. Close theloop!
- 19. 3. Close theloop!
- 20. 3. Close theloop!
- 21. 4. Mine yourwebsite!
- 22. 4. Mine yourwebsite!
- 23. 4. Mine yourwebsite!
- 24. 4. Mine yourwebsite!
- 25. 4. Mine yourwebsite!
- 26. 4. Mine yourwebsite!
- 27. 5. Maintain yourdata! Inactivate old or inactive Campaigns
- 28. 5. Maintain yourdata! Create a few miscellaneous Campaigns
- 29. 5. Maintain yourdata! Be consistent
- 30. 5. Maintain yourdata! Manage “audit” views
- 31. 5. Maintain yourdata! Know your limits
- 32. BONUS: When youneed to track more costs More Best Practices at bracketlabs.com/blog Click on Campaigns 101 category!
- 34. Solve this with Campaign Calendar http://bit.ly/campcal 1. Planning Scheduling and calendaring of campaigns
- 35. Complex multi-triggering events Mass email made easy Free marketing extensions 2. Automation Complex multi-triggering events
- 36. Solve this with TaskRay http://bit.ly/taskray 3. Project Management Tracking of pre-production or follow-up activities
- 37. Final words ofwisdom ‣ Grow organically - Automation is great, but feel the pain before you solve the problem ‣ Bridge sales and marketing - Turn sales into your advocates for marketing dollars ‣ Focus on visibility and collaboration - Make sure you can answer the “what’s Marketing up to?” question with data ‣ Embrace Chatter - Perfect for versions, proofs, etc.
- 38. Stay in touch @blakelygraham or bracketlabs.com http://bit.ly/campcal http://bit.ly/taskray More Campaigns 101 at http://bracketlabs.com/blog