DF14 Partner Session Guide

Salesforce Partners
Salesforce PartnersSalesforce Partners

DF14 Partner Session Guide (Updated Oct. 8, 2014)

Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
There are 1,400+ expert-led sessions at Dreamforce '14. To make things easier for you, we have created these
session recommendations by roles and topics. Things to keep in mind:
:: Use Agenda Builder in the Dreamforce App (Success Community) to reserve your sessions
:: Even if a session is “FULL”; you can still walk in, just arrive 20-25 minutes early
:: Continue to check this guide at http://p.force.com/df14sessions as we add new sessions
:: This list is subject to change at any time, see Agenda Builder for session details
:: Some sessions will be listed multiple times, as they relate to multiple roles or topics
:: Review the Dreamforce for Partners page (Partner Community) – http://p.force.com/dreamforce
:: After Dreamforce, this same guide will be updated with the replay from each session
:: Some replays will not be available for technical or proprietary reasons
Keynotes and Featured Programs
Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem
Dreamforce 2014 Opening Film
Keynote with Marc Benioff, Chairman & CEO, salesforce.com, & Special Guests
Hillary Rodham Clinton (Recording not available)
Laura Andreesen
Tony Robbins (Recording not available)
Fireside Chat with Marc Benioff and Tony Prophet
A Conversation with Marc Andreessen
Community Cloud Keynote
Sales Cloud Keynote
Salesforce Wave: Analytics Cloud Keynote
Service Cloud Keynote
Marketing Cloud Keynote
Salesforce Platform Keynote
Salesforce1 Mobile Keynote
Data.com Keynote
Developer Keynote
Small & Medium Business Keynote
Age of the Customer with George Colony: Innovation Keynote
Democratizing Philanthropy: Technology, Innovation, & Giving
Al Gore: Reimagine. Everything.
Neil Young: Reimagine. Everything.
Arianna Huffington: Reimagine. Everything.
Eckhart Tolle & Arianna Huffington: Reimagine. Everything.
Q&A Session with Marc & Parker
Updated: Sept. 15, 2014
Updated: December 23, 2014
Consulting Partners (SI)
These sessions are highly recommended for all consulting partners.
All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem
All Partners: Welcome to the Partner Community: Success Through Collaboration!
SI Session: Cloud Academy: Planning for Success as an SI Partner (On-boarding)
SI Session: Dude, Where’s My Leads? Tour the New Partner Community
SI Session: New Program Changes for Consulting Partners: Take Your Practice to the Next Level!
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
App Vendors (ISV)
These sessions are recommended for all ISV and Channel partners, as well as Entrepreneurs looking to build their app
and their business with salesforce.com.
All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem
All Partners: Welcome to the Partner Community: Success Through Collaboration!
Salesforce Platform Keynote
Developer Keynote
ISV Session: An ISVs Guide to Building Creative, Next-Gen Apps
ISV Session: APP Academy: Plan for Success as an App Vendor
ISV Session: APP Academy: Build Your First App
ISV Session: APP Academy: Distribute Your App Through Automation
ISV Session: APP Academy: Market - AppExchange Marketing Playbook
ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns
ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers
ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2)
ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2)
ISV Session: APP Academy: Support Your Customers for Commercial Success
ISV Session: Automating the Impossible: End-to-End Team Development for ISVs
ISV Session: Building Scale Into Your ISV App
ISV Session: Design Patterns Every ISV Needs to Know
ISV Session: Emerging Technologies: Lightning Components for ISVs
ISV Session: Emerging Technologies: Heroku for ISVs
ISV Session: Emerging Verticals: Travel & Hospitality for Partners
ISV Session: Escalate Your Support with Free Desk.com for Partners
ISV Session: Partners Share Salesforce1 Mobile App Strategies
ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App
ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App
ISV Session: Getting Your App to Market Faster with a PDO
ISV Session: From Idea to AppExchange Success in 18 Weeks
ISV Session: Funding Options for ISVs: Rapid Funding for Rapid Growth
ISV Session: ISV Roadmap: Meet the PMs
ISV Session: ISV Tech Talk: Channel Order App
ISV Session: ISV Tech Talk: Environment Hub
ISV Session: ISV Tech Talk: License Management App
ISV Session: ISV Tech Talk: Partner Business Org
ISV Session: ISV Tech Talk: Push Upgrades
ISV Session: ISV Tech Talk: Subscriber Support
ISV Session: ISV Tech Talk: Trialforce
Consulting Partners (SI) - Continued
All Partners: Maximizing Your Partner Success Plan
All Partners: Partner Premier Success – Best Practices for Solving Platform Issues
All Partners: Escalate Your Support with Free Desk.com for Partners
PUG: 5 Key Strategies for Running Your Consulting Practice on Salesforce
PUG: Using Customer Success to Grow Customer Lifetime Value (LTV)
PUG: From Consulting Partner to App Vendor
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Technical (ISV Sessions)
These sessions include programs developed and delivered by our Technical Evangelists (and partners), our developer
community, and our Salesforce University team (Hands-On Training). They are intended for product managers,
technical architects, and developers (most are intermediate level).
ISV Session: An ISVs Guide to Building Creative, Next-Gen Apps
ISV Session: APP Academy: Build Your First App
ISV Session: APP Academy: Distribute Your App Through Automation
ISV Session: APP Academy: Support Your Customers for Commercial Success
ISV Session: Automating the Impossible: End-to-End Team Development for ISVs
ISV Session: Building Scale Into Your ISV App
ISV Session: Design Patterns Every ISV Needs to Know
ISV Session: Emerging Technologies: Lightning Components for ISVs
ISV Session: Emerging Technologies: Heroku for ISVs
ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App
ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App
ISV Session: ISV Roadmap: Meet the PMs
ISV Session: ISV Tech Talk: Channel Order App
ISV Session: ISV Tech Talk: Environment Hub
ISV Session: ISV Tech Talk: License Management App
ISV Session: ISV Tech Talk: Partner Business Org
ISV Session: ISV Tech Talk: Push Upgrades
ISV Session: ISV Tech Talk: Subscriber Support
ISV Session: ISV Tech Talk: Trialforce
ISV Session: ISV Tech Talk: Usage Metrics
ISV Session: Lean Product Management for ISVs
ISV Session: Reusable Build Scripts for Managed Package Development
ISV Session: Security Review: An Insider's Guide to Building Secure Apps
ISV Session: Starting a Successful ISV Business with Salesforce
App Vendors (ISV) - Continued
ISV Session: ISV Tech Talk: Usage Metrics
ISV Session: Lean Product Management for ISVs
ISV Session: Product Marketing, the Salesforce Way
ISV Session: Reusable Build Scripts for Managed Package Development
ISV Session: Security Review: An Insider's Guide to Building Secure Apps
ISV Session: Starting a Successful ISV Business with Salesforce
All Partners: Maximizing Your Partner Success Plan
All Partners: Partner Premier Success – Best Practices for Solving Platform Issues
All Partners: Escalate Your Support with Free Desk.com for Partners
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Technical (Developer Sessions)
Developer: A Deep Dive into Debugging Applications on the Salesforce1 Platform
Developer: A Developer's Guide to Heroku Connect
Developer: Add Big Data Analytics to Your Salesforce App Using Heroku
Developer: Advanced Development using Apex Design Patterns
Developer: Apex Design Patterns and the Internet of Things
Developer: Asynchronous Enterprise Integration Patterns
Developer: Build Consumer-Facing Apps with Heroku Connect
Developer: Build Your Own Platform on Force.com
Developer: Build, Deploy, and Scale Internet of Connected Products Apps
Developer: Building End To End Lightning Apps
Developer: Building Secure Mobile Apps
Developer: Building Visualforce Pages with AngularJS and JavaScript Remote Objects
Developer: Catch Bugs Early with Apex Diagnostic Code
Developer: Cinnamon - The Next Generation Integration Testing Tool for Salesforce
Developer: Clicks or Code: When to use Configuration or Custom Development
Developer: Connected Apps: Canvas on the Salesforce1 Platform
Developer: Control Your World Using the Salesforce1 Platform (IoT)
Developer: Designing for the Salesforce Platform - A UX Workshop
Developer: ExactTarget 101: Everything You Need to Know in 40 Minutes or Less
Developer: Extending Salesforce Wear with Google Glass & the IoT
Developer: How Salesforce Does Agile
Developer: Intro to Salesforce1 Development with Visualforce
Developer: Introduction to Apex Triggers
Developer: Introduction to Data.com APIs
Developer: Introduction to Force.com
Developer: Introduction to Force.com Canvas Apps
Developer: Introduction to the Salesforce1 Reporting API
Developer: Introduction to the Salesforce1 Platform
Developer: Introduction to Visualforce
Developer: Managing Application Security in the Mobile First Era
Developer: OpenID Connect and Single Sign-On for Beginners
Developer: Parker Harris's True to the Core: What?s Next for Our Core Products
Developer: Publishing Your First Paid App on AppExchange: The Inside Scoop
Developer: Salesforce Certification: A Developer Journey
Developer: Seamless Authentication with Force.com Canvas
Developer: Team Development on Force.com
Developer: The Apex 10 Commandments
Developer: The Salesforce Developer Keynote
Developer: Understanding Native, Hybrid, and Web Mobile Architectures
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Salesforce on Salesforce (SoS)
The Salesforce on Salesforce (SoS) Track presents an exclusive behind-the-scenes glimpse into how Salesforce
manages its own technologies and business processes. As a partner, you are encouraged to learn and adopt many of
these best practices to increase success with your own business.
SoS: Cross the Finish Line: An Ironman Strategy for Driving Adoption Through Training
SoS: Data Center Information Management with the Salesforce1 Platform
SoS: Disaster Recovery Testing
SoS: External Network Monitoring and ThousandEyes Visibility
SoS: From Ideas to Action: Developing A Business Innovation Blueprint
SoS: High Availability and Business Continuity Roadmap
SoS: How the @asksalesforce Does Social in the Cloud
SoS: How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales
SoS: How Salesforce Drives Mobile Productivity in Sales
SoS: How Salesforce Runs Its Renewals Business in Salesforce
SoS: How Salesforce Trains Its Fast-Moving Small Business Sales Teams
SoS: How Salesforce Uses It's Products to Transform Financial Processes
SoS: How Salesforce Uses the Service Cloud
SoS: How the Salesforce Foundation Uses Salesforce for Good
SoS: How the Salesforce Social Team Uses Marketing Cloud
SoS: How to Build Your Own Sales Reference Deal Support Desk
SoS: Infrastructure Performance Management
SoS: Keynote: Transforming Customer Success in the Cloud
SoS: The Art of the Sales Call - Part 1: Customer Profiling Made Easy
SoS: The Art of the Sales Call - Part 2: Executing with Excellence
SoS: Managing Your Training Program on Salesforce
SoS: Onboarding: Inspire, Motivate, and Engage in the First 90 Days
SoS: Plug the Leak: Retain Customers with a Mobile Escalation Management Program
SoS: Salesforce’s Secrets for Sales Mastery
SoS: Storytelling: How Salesforce Uses Customer Stories to Teach, Market, & Sell
SoS: The Art and Science of Forecasting
SoS: Keys to Customer Success
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Sales
These sessions include partner-specific sales tips & techniques, salesforce.com Sales Cloud best practices, highlights
from our Partner User Groups, and insights from our Entrepreneur sessions.
ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2)
ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2)
SI Session: Dude, Where’s My Leads? Tour the New Partner Community
Entrepreneurs: Predictable Revenue: How To Crush Your Sales Goals
SMB: 4 in 40: Four SMB Customers Share Their Sales Success Secrets
Sales Cloud: Keynote
Sales Cloud: Boost Sales with the World's Leading Sales Performance Solution
Sales Cloud: Coaching is Winning: Sales Performance with Work.com
Sales Cloud: Desperately Seeking Sales Talent: Uncover the Experts in Your Company
Sales Cloud: Drive Deep Salesforce Utilization with a Comprehensive Adoption Strategy
Sales Cloud: Driving Revenue by Standardizing Your Sales Processes
Sales Cloud: Driving Sales Acceleration through a Global Salesforce Center of Excellence
Sales Cloud: Fastest Path to Pipeline - Best Practices for Inside Sales Teams
Sales Cloud: Getting Leads into the Right Hands: Skills-Based Routing for Sales
Sales Cloud: Grow Your Business - Best Practices to Drive Adoption and Success
Sales Cloud: How Salesforce Does Account Planning to Close More Deals
Sales Cloud: How Salesforce Drives Mobile Productivity in Sales
Sales Cloud: How to Capture Channel Revenue Using Partner Communities
Sales Cloud: How to Drive Business Performance Using Role-Based Dashboards
Sales Cloud: How to Make Your Road Warriors More Productive
Sales Cloud: How to Save $1,000,000
Sales Cloud: How to Use Salesforce CRM Metrics to Drive Sales Performance
Sales Cloud: Prospecting Best Practices
Sales Cloud: Sales Summit – How Challengers Create Customer Consensus: Nick Toman, CEB
Sales Cloud: Sales Summit - Maximizing Sales Performance: Tony Robbins & Walter Rogers
Sales Cloud: Sales Summit - MegaTrends: Shaping the Future of Sales: McKinsey
Sales Cloud: Sales Summit -5 Strategies Sales Leaders Use for Results: Mark Hunter & Jill Rowley
Sales Cloud: Sales Summit -The Top-line in Sales Leadership: Accenture, HP, MHI, TAS & TriNet
Sales Cloud: The Salesforce Sales Playbook
Sales Cloud: Tips and Tricks for Effective Team Selling
Sales Cloud: Top 10 Adoption Tips for Small Business Success
Sales Cloud: Transform Your Small Business with Salesforce
SoS: How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales
SoS: How Salesforce Drives Mobile Productivity in Sales
SoS: How Salesforce Runs Its Renewals Business in Salesforce
SoS: How Salesforce Trains Its Fast-Moving Small Business Sales Teams
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Marketing
These sessions include specific marketing tips & techniques, ExactTarget Marketing Cloud best practices, and
highlights from our Partner User Groups.
ISV Session: APP Academy: Market - AppExchange Marketing Playbook
ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns
ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers
PUG: Bridging the Gap: Sales & Marketing Leadership Panel
PUG: How the Best Marketers Use Salesforce: The Top 3 Insider Tips
PUG: How to Optimize Your AppExchange Listing
Marketing Cloud: Keynote
Marketing: Achieving ROI from Predictive Content Across the Customer Journey
Marketing: Building a Personal Brand on Social Media
Marketing: Competitive Intelligence with the ExactTarget Marketing Cloud
Marketing: Email - How to Take Your Email Strategy to the Next Level
Marketing: Event Marketers: Are You Getting the Credit You Deserve? Learn How to Measure
Marketing: Five Ways to Build a Global Content Marketing Team
Marketing: Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web
Marketing: How Online Reviews Help Marketers Channel the Power of the Crowd
Marketing: How Salesforce Uses the Marketing Cloud
Marketing: Introduction to Email: Your Most Trusted Resource
Marketing: Introduction to Journey Builder: Get Started with 1:1 Customer Journeys
Marketing: Journey Builder: Manage Every Interaction Across the Customer Journey
Marketing: Marketing Strategies Through the Sales & Service Clouds
Marketing: Next Generation Social Publishing and Engagement
Marketing: Salesforce for Marketers
Marketing: Social Marketing: From Getting Started to Executing at Scale
Marketing: The Basics of B2B Social Media
Marketing: The ExactTarget Marketing Cloud Product Keynote
Marketing: Triple Your Revenue with a Dedicated Sales Development Team
Online Marketing: 10 Best Practices to Manage Digital Marketing Technology and Innovation
Online Marketing: Brand Marketing in the Digital Age
Online Marketing: Digital Optimization: Changing the world one test at a time.
Online Marketing: Drive Record Attendance to Your Next Event With Email Marketing
Online Marketing: Everything Small Businesses Should Know About B2B Online Marketing
Online Marketing: Global Online Lead Generation
Online Marketing: Marketing with Infographics for Fun and Profit
Online Marketing: Tips to Fueling B2B Online Advertising Campaigns with Marketing Automation
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Partner User Groups (Community-driven sessions)
Based upon a Partner Call for Presentations this past summer, we selected the top partner presentations to provide
you with insights, strategies, tips, and best practices directly from our partner community. These sessions were
created BY partners, FOR partners. Many of these sessions are being produced in collaboration with Partner User
Groups located around the world. Learn more about Partner User Groups at http://p.force.com/PUG.
PUG: 5 Key Strategies for Running Your Consulting Practice on Salesforce
PUG: 5 Ways to Improve Your Managed Package Install Experience
PUG: A Founder's Journey to Success with Force.com
PUG: Best of Both Worlds: Build Native OEM Apps with Force.com + Heroku
PUG: Blueprint of a Killer AppExchange App
PUG: Bridging the Gap: Sales & Marketing Leadership Panel
PUG: Build Better Mobile Apps: UX & Testing Best Practices
PUG: Continuous Integration for Salesforce ISVs
PUG: Creating New Verticals - To Boldly Go Where No One Has Gone Before
PUG: Effective Mobile Business Strategies with Salesforce
PUG: Generic Package Extension Architecture for Salesforce Partners
PUG: How the Best Marketers Use Salesforce: The Top 3 Insider Tips
PUG: How to Optimize Your AppExchange Listing
PUG: Leveraging the AppExchange Channel: How to be a Successful Partner
PUG: Mobile Design Patterns and Considerations for Salesforce
PUG: Moving from Native to Mobile: The Development Journey
PUG: Partner User Groups @Dreamforce
PUG: Secrets Revealed: Pass Your AppExchange Security Review
PUG: Supercharge Your License Management
PUG: Think Mobile with Your Product Strategy
PUG: Using Customer Success to Grow Customer Lifetime Value (LTV)
PUG: Vertical Market Strategy: How nCino Empowers Bank Employees to Bring the Branch
PUG: From Consulting Partner to App Vendor
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
APP Academy (ISV) & Cloud Academy (SI) – On-boarding sessions
APP Academy (where APP = AppExchange Partner Program) is a program designed for ISV and channel partners
that walks you through all of the major phases of the lifecycle (Plan, Build, Distribute, Sell & Market, Support) as you
build both your app and your business. Taken in the order listed, these sessions represent the full APP Academy
program. They are scheduled so that partners can take each session in order. Learn more about the APP Academy
(Online) at http://p.force.com/appacademy
Cloud Academy is a new on-boarding program specifically for consulting partners (SIs) to learn how to partner with the
Salesforce Partner Program and build your practice. The program focuses on five phases for success: Plan, Build,
Market, Sell, and Support).
These training programs are highly recommended for new partners (by any role) or anyone who wants a refresher on
Salesforce Partner Program best practices. The recommended sessions below represent core content that we deliver
during live and virtual Academy programs, as well as other sessions to supplement your training.
ISV Session: APP Academy: Plan for Success as an App Vendor
ISV Session: APP Academy: Build Your First App
ISV Session: APP Academy: Distribute Your App Through Automation
ISV Session: APP Academy: Market - AppExchange Marketing Playbook
ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns
ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers
ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2)
ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2)
ISV Session: APP Academy: Support Your Customers for Commercial Success
SI Session: Cloud Academy: Planning for Success as an SI Partner
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Entrepreneurs
Thinking about starting your own business? These sessions can start you on the right track, covering important areas
like funding, strategy, growth, business development, and startup success factors. Many of these sessions will be
delivered in various theaters around campus, including the Partner Community Theater in Westin Market St.
ISV Session: Starting a Successful ISV Business with Salesforce
ISV Session: Lean Product Management for ISVs
ISV Session: Getting Your App to Market Faster with a PDO
ISV Session: From Idea to AppExchange Success in 18 Weeks
ISV Session: Funding Options for ISVs: Rapid Funding for Rapid Growth
PUG: A Founder's Journey to Success with Force.com
PUG: Angular, Bootstrap, Salesforce1: Oh My!
PUG: Bringing Value with the Salesforce1 Wearables API
PUG: Creating New Verticals - To Boldly Go Where No One Has Gone Before
PUG: From Consulting Partner to App Vendor
PUG: Heroku + Salesforce = Partner Success
PUG: Lookout! Pitfalls to Avoid when Forming Your Startup
PUG=Partner User Group
Founders Forum at Dreamforce
Entrepreneurs: Beyond Friends and Family - An Entrepreneur’s Guide to Funding Your Startup
Entrepreneurs: How to Benchmark Your Enterprise Startup
Entrepreneurs: Innovate: How to Build and Dominate a New Business Category
Entrepreneurs: Investing in Enterprise Startups - A Seed Investor's Perspective
Entrepreneurs: Meet the Catalysts - Observations From The Best in Enterprise Accelerators
Entrepreneurs: Predictable Revenue: How To Crush Your Sales Goals
Entrepreneurs: Product/Market Fit - The Importance of Getting it Right
Entrepreneurs: Tech Entrepreneurs Survival Guide - The Best of SaaStr
Entrepreneurs: A Funding Story: The New Cloud Funding Model for Enterprise Apps
SMB: After the IPO: Lessons from Successful Executives
SMB: From Idea to Acquisition: Positioning Yourself for Exit
SMB: GROW FAST OR DIE! From Idea to IPO: Fund and Grow Your Start Up
SMB: Scaling Culture: Ways to Attract, Hire, and Retain the Right People
Learn more about this program at http://p.force.com/foundersforum
Entrepreneurs DF 2014: https://developer.salesforce.com/blogs/isv/2014/09/startups-dreamforce.html
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Entrepreneurs (Small to Medium-sized Business – SMB)
SMB: 20/20 Vision For Your Business: Knowing What to Measure and How
SMB: 4 in 40: Four SMB Customers Share Their Sales Success Secrets
SMB: A One-Stop Shop for SMBs to Manage Their Entire Business
SMB: A Sneak Peek at Pardot's New Features and Future Roadmap
SMB: Accelerating Success by Selecting the Right Salesforce Partner
SMB: After the IPO: Lessons from Successful Executives
SMB: Build Your Army of One: Using Marketing Automation with Limited Resources
SMB: Desk.com 101: Out-of-the-Box and Up & Running with Support
SMB: Desk.com Business Insights: It's About Value, Not Costs
SMB: Disruptive Startups: How Innovative Leaders Are Shaking Up Industries
SMB: Enhance Your Customer's Experience with Customer Communities
SMB: Five Reasons Lead Nurturing Isn't Just for Marketers
SMB: Five Ways to Use Chatter to Accelerate Small Business Success
SMB: From Idea to Acquisition: Positioning Yourself for Exit
SMB: GROW FAST OR DIE! From Idea to IPO: Fund and Grow Your Start Up
SMB: Grow Baby Grow: Using Salesforce to Fuel Small Business Growth
SMB: How Leadership Helps Move Adoption Forward
SMB: How to Create an Amazing Customer Experience
SMB: How to Dominate Twitter and Facebook for Social Customer Service
SMB: Increase Adoption by Establishing a Clear Vision for Success
SMB: Make Your Business Scale & Grow Faster with Automation
SMB: Overcoming the Top 3 SMB Challenges with Marketing Automation
SMB: Reaching New Audiences with Content that Can Go Viral
SMB: Scaling Culture: Ways to Attract, Hire, and Retain the Right People
SMB: Small and Medium Business Keynote
SMB: The Future of SMB Advertising
SMB: Tips on How To Keep Your Customers Loyal
SMB: Transforming Small Business with Mobile
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Mobile
These sessions are recommended for all partners looking to learn more about developing mobile into their applications.
ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App
ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App
ISV Session: Partners Share Salesforce1 Mobile App Strategies
PUG: Build Better Mobile Apps: UX & Testing Best Practices
PUG: Effective Mobile Business Strategies with Salesforce
PUG: Mobile Design Patterns and Considerations for Salesforce
PUG: Moving from Native to Mobile: The Development Journey
PUG: Think Mobile with Your Product Strategy
Developer: Mobile Academy Day 1: The Power of Custom Mobile Apps in Salesforce1
Developer: Mobile Academy Day 2: Identifying Your Mobile MVP (Minimum Viable Product)
Developer: Mobile Academy Day 3: Building for Mobile with Mobile Services and SDK
AppExchange: Mobile Warehouse Management Using Rootstock
Developer: Adding Push Notification to Salesforce Mobile Apps
Developer: Automated Testing for Salesforce1 Mobile Apps Using the Appium Framework
Developer: Building Beautiful Apps With the Salesforce1 Mobile SDK
Developer: Building Secure Mobile Apps
Developer: Implementing Single Sign-On in Mobile Applications with Salesforce Identity
Developer: In Spanish: Intro to Building Salesforce1 Mobile Apps
Developer: Location-aware Mobile Apps with Chatter & iBeacon
Developer: Making Machines Talk with Salesforce1 Mobile
Developer: Rapid Mobile Development with Salesforce1, Ionic, and Bootstrap-SF1
Developer: Salesforce1 Mobile Keynote
Developer: Salesforce1 Mobile App Roadmap: What's on Tap
Developer: Understanding Native, Hybrid, and Web Mobile Architectures
Developer: Workshop 130: Salesforce1 Mobile App
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
AppExchange (Customer-facing Sessions)
AppExchange is the trusted cloud computing marketplace. These sessions are customer-facing and feature partner
apps. Customers learn how to extend their own business functionality quickly and efficiently by simply installing and
customizing partner apps. As partners, you can bring greater visibility to AppExchange and to the partner app
ecosystem by referring your own customers to these programs. Learn more at http://www.appexchange.com.
AppExchange for Everyone: 10 Amazing Free Apps You Can't Miss
AppExchange for Everyone: 5 Apps That Make a Huge Difference
AppExchange for Experts: Become an Admin Black Belt
AppExchange for Financial Services: Financial Services App Evolution
AppExchange for Government: Frictionless Technology
AppExchange for Healthcare: Better Care Through Better Engagement
AppExchange for Life Sciences: Where Cloud Meets Compliance
AppExchange for Manufacturing: Managing Risk In Today's Global Supply Chains
AppExchange for Marketing: Supercharge Marketing Impact with Apps
AppExchange for Sales: Apps to Help Your Sales Soar
AppExchange for Service: Wow With Customer Service Apps
AppExchange: Demystifying Complex Pricing with Super Trump
AppExchange: From Open Source to Force.com
AppExchange: Manual Makeover - How Business Process Automation Saves the Day
AppExchange: Mobile Warehouse Management Using Rootstock
AppExchange: Predictive Lead Scoring for Sales and Marketing with Fliptop
AppExchange: Terafina Shaping Financial Services
AppExchange: Turbo Charge Admin Productivity with Panaya ChangeGuru
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Emerging Trends
Keynote Sessions
Emerging: Emerging Trends: Keynote and Panel
Emerging: Internet of Connected Products (IoCP) Keynote
Emerging: Salesforce Wear Keynote: The Dawn of Wearables in Business
Emerging: Gamification Keynote: The Future of Engagement with Special Host Gabe Zichermann
Emerging: Internet of Connected Products (IoCP): Hype or Reality Panel
Executive Sessions
Emerging: Future of Work: Internal Collaboration Integrated with External Communities
Emerging: The Evolution of Technology
Emerging: How-to Guide to Building The Real-Time/3D Supply Chain
Emerging: Humalogy-based Selling: Building a Modern Digital Revenue Engine
Emerging: 10 Reasons Wearables Are the Next Mobile Revolution
Emerging: IoCP & Salesforce: Driving Business Transformation Together, A Real Case Study
Emerging: Next-gen Digital Engagement: Success Stories & Techniques to Add Customer Value
Emerging: Redesigning Human Capital Strategies with Gamification
Emerging: Transform Customer Service to a Customer Engagement Center
Emerging: Innovation and the Sharing Economy
Emerging: Employee Communities: The Exciting Future of HR Service & Engagement
Emerging: Reimagining the Future of Learning @ Work
Emerging: 12 Habits of Highly Collaborative Organizations
Emerging: What’s Next in Cloud Computing?
Emerging: Tech Trends Transforming Business, Government, and Society into a Connected World
Emerging: Project 8: A Global Community to Anticipate the Needs of 8 Billion People
Emerging: Internet of Connected Products (IoCP): Hype or Reality Panel
Emerging: ROI & Business Value of IoCP on Customer Experience
Internet of Connected Products (IoCP) & Salesforce Wear Sessions
Emerging: Wearing the Future: How Wearables Will Impact Enterprise Technology
Emerging: Building for Wearables: Lessons learned from Salesforce Wear
Emerging: The Analyst View: The Current Business Value and Future Direction of IoCP
Emerging: Building Internet of Connected Products (IoCP) Applications on Heroku
Emerging: The Home of the Future is Here Now: Connecting Your Home to Salesforce
Emerging: See How the Internet of Connected Products (IoCP) is Driving Value for Companies
Emerging: IoCP: Ecosystems of Networks and Devices Through the Power of IoCP and Salesforce
Emerging: Delivering Superior Customer Service Through the Power of IoCP and Salesforce
Emerging: We Built this City on IoCP: Connecting Citizen to the Cloud
Partner Session Guide
Dreamforce 2014
Updated: Sept. 15, 2014
Emerging Trends - Continued
Emerging: From Data to Decisions: Big Data and Analytics for IoCP
Emerging: IoCP & Salesforce: Driving Business Transformation Together, A Real Case Study
Emerging: Business Delivery Transformation in Healthcare Research with New England Biolabs
Emerging: Learn How to Build Your Internet of Customers Business Case
Emerging: Libelium and the Vision of Smart Cities
Emerging: IoCP Easter Eggs: Hidden Value Behind Connecting Your Products to Salesforce
Emerging: Build, Deploy, and Scale Internet of Connected Products Apps
Digital Enterprise, Open Innovation, Social Supply Chain Sessions
Emerging: Open Innovation: Leveraging Your Community to Solve Big Ideas
Emerging: Leading for Growth: 4 Key Behaviors You Need to Master
Emerging: Social Supply Chain in Action
Emerging: CRM for the Buy-Side: Any Where, Any Device, Any Time
Emerging: The Power of Digital Pen and the Salesforce1 Platform
Emerging: Design Data User Experiences on Mobile and Desktop
Gamification Sessions
Emerging: The Science of Sales Pipeline Management
Emerging: People Over Pixels: Meaningful UX
Emerging: Get More Sales Opportunities, Shorten Your Sales Cycle, Optimize Performance
Emerging: How Dun & Bradstreet Modernized Their Sales Team for the Era of the Customer
Emerging: Engaging, Motivating, and Training a Winning Sales Force
Emerging: Healthcare Gamification: How UCSF Benioff Children’s Hospital Creates Engagement
Emerging: Bring New Products to Market Faster Using Collaboration & Sales Cloud Solutions
Emerging: The Power of Chatter: How Bluewolf Used Gamification To Increase Brand Awareness
Emerging: Carrots, Not Sticks: Building Security Awareness Through Gamification
Emerging: Redesigning Human Capital Strategies with Gamification
Emerging: Gamifying the Salesforce University Instructor Community
Emerging: DocuSign Rings the Gong with Hoopla
Emerging Trends DF 2014: http://blogs.salesforce.com/company/2014/09/emerging-trends-dreamforce-14.html

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DF14 Partner Session Guide

  • 1. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 There are 1,400+ expert-led sessions at Dreamforce '14. To make things easier for you, we have created these session recommendations by roles and topics. Things to keep in mind: :: Use Agenda Builder in the Dreamforce App (Success Community) to reserve your sessions :: Even if a session is “FULL”; you can still walk in, just arrive 20-25 minutes early :: Continue to check this guide at http://p.force.com/df14sessions as we add new sessions :: This list is subject to change at any time, see Agenda Builder for session details :: Some sessions will be listed multiple times, as they relate to multiple roles or topics :: Review the Dreamforce for Partners page (Partner Community) – http://p.force.com/dreamforce :: After Dreamforce, this same guide will be updated with the replay from each session :: Some replays will not be available for technical or proprietary reasons Keynotes and Featured Programs Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem Dreamforce 2014 Opening Film Keynote with Marc Benioff, Chairman & CEO, salesforce.com, & Special Guests Hillary Rodham Clinton (Recording not available) Laura Andreesen Tony Robbins (Recording not available) Fireside Chat with Marc Benioff and Tony Prophet A Conversation with Marc Andreessen Community Cloud Keynote Sales Cloud Keynote Salesforce Wave: Analytics Cloud Keynote Service Cloud Keynote Marketing Cloud Keynote Salesforce Platform Keynote Salesforce1 Mobile Keynote Data.com Keynote Developer Keynote Small & Medium Business Keynote Age of the Customer with George Colony: Innovation Keynote Democratizing Philanthropy: Technology, Innovation, & Giving Al Gore: Reimagine. Everything. Neil Young: Reimagine. Everything. Arianna Huffington: Reimagine. Everything. Eckhart Tolle & Arianna Huffington: Reimagine. Everything. Q&A Session with Marc & Parker Updated: Sept. 15, 2014 Updated: December 23, 2014 Consulting Partners (SI) These sessions are highly recommended for all consulting partners. All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem All Partners: Welcome to the Partner Community: Success Through Collaboration! SI Session: Cloud Academy: Planning for Success as an SI Partner (On-boarding) SI Session: Dude, Where’s My Leads? Tour the New Partner Community SI Session: New Program Changes for Consulting Partners: Take Your Practice to the Next Level!
  • 2. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 App Vendors (ISV) These sessions are recommended for all ISV and Channel partners, as well as Entrepreneurs looking to build their app and their business with salesforce.com. All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem All Partners: Welcome to the Partner Community: Success Through Collaboration! Salesforce Platform Keynote Developer Keynote ISV Session: An ISVs Guide to Building Creative, Next-Gen Apps ISV Session: APP Academy: Plan for Success as an App Vendor ISV Session: APP Academy: Build Your First App ISV Session: APP Academy: Distribute Your App Through Automation ISV Session: APP Academy: Market - AppExchange Marketing Playbook ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2) ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2) ISV Session: APP Academy: Support Your Customers for Commercial Success ISV Session: Automating the Impossible: End-to-End Team Development for ISVs ISV Session: Building Scale Into Your ISV App ISV Session: Design Patterns Every ISV Needs to Know ISV Session: Emerging Technologies: Lightning Components for ISVs ISV Session: Emerging Technologies: Heroku for ISVs ISV Session: Emerging Verticals: Travel & Hospitality for Partners ISV Session: Escalate Your Support with Free Desk.com for Partners ISV Session: Partners Share Salesforce1 Mobile App Strategies ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App ISV Session: Getting Your App to Market Faster with a PDO ISV Session: From Idea to AppExchange Success in 18 Weeks ISV Session: Funding Options for ISVs: Rapid Funding for Rapid Growth ISV Session: ISV Roadmap: Meet the PMs ISV Session: ISV Tech Talk: Channel Order App ISV Session: ISV Tech Talk: Environment Hub ISV Session: ISV Tech Talk: License Management App ISV Session: ISV Tech Talk: Partner Business Org ISV Session: ISV Tech Talk: Push Upgrades ISV Session: ISV Tech Talk: Subscriber Support ISV Session: ISV Tech Talk: Trialforce Consulting Partners (SI) - Continued All Partners: Maximizing Your Partner Success Plan All Partners: Partner Premier Success – Best Practices for Solving Platform Issues All Partners: Escalate Your Support with Free Desk.com for Partners PUG: 5 Key Strategies for Running Your Consulting Practice on Salesforce PUG: Using Customer Success to Grow Customer Lifetime Value (LTV) PUG: From Consulting Partner to App Vendor
  • 3. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Technical (ISV Sessions) These sessions include programs developed and delivered by our Technical Evangelists (and partners), our developer community, and our Salesforce University team (Hands-On Training). They are intended for product managers, technical architects, and developers (most are intermediate level). ISV Session: An ISVs Guide to Building Creative, Next-Gen Apps ISV Session: APP Academy: Build Your First App ISV Session: APP Academy: Distribute Your App Through Automation ISV Session: APP Academy: Support Your Customers for Commercial Success ISV Session: Automating the Impossible: End-to-End Team Development for ISVs ISV Session: Building Scale Into Your ISV App ISV Session: Design Patterns Every ISV Needs to Know ISV Session: Emerging Technologies: Lightning Components for ISVs ISV Session: Emerging Technologies: Heroku for ISVs ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App ISV Session: ISV Roadmap: Meet the PMs ISV Session: ISV Tech Talk: Channel Order App ISV Session: ISV Tech Talk: Environment Hub ISV Session: ISV Tech Talk: License Management App ISV Session: ISV Tech Talk: Partner Business Org ISV Session: ISV Tech Talk: Push Upgrades ISV Session: ISV Tech Talk: Subscriber Support ISV Session: ISV Tech Talk: Trialforce ISV Session: ISV Tech Talk: Usage Metrics ISV Session: Lean Product Management for ISVs ISV Session: Reusable Build Scripts for Managed Package Development ISV Session: Security Review: An Insider's Guide to Building Secure Apps ISV Session: Starting a Successful ISV Business with Salesforce App Vendors (ISV) - Continued ISV Session: ISV Tech Talk: Usage Metrics ISV Session: Lean Product Management for ISVs ISV Session: Product Marketing, the Salesforce Way ISV Session: Reusable Build Scripts for Managed Package Development ISV Session: Security Review: An Insider's Guide to Building Secure Apps ISV Session: Starting a Successful ISV Business with Salesforce All Partners: Maximizing Your Partner Success Plan All Partners: Partner Premier Success – Best Practices for Solving Platform Issues All Partners: Escalate Your Support with Free Desk.com for Partners
  • 4. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Technical (Developer Sessions) Developer: A Deep Dive into Debugging Applications on the Salesforce1 Platform Developer: A Developer's Guide to Heroku Connect Developer: Add Big Data Analytics to Your Salesforce App Using Heroku Developer: Advanced Development using Apex Design Patterns Developer: Apex Design Patterns and the Internet of Things Developer: Asynchronous Enterprise Integration Patterns Developer: Build Consumer-Facing Apps with Heroku Connect Developer: Build Your Own Platform on Force.com Developer: Build, Deploy, and Scale Internet of Connected Products Apps Developer: Building End To End Lightning Apps Developer: Building Secure Mobile Apps Developer: Building Visualforce Pages with AngularJS and JavaScript Remote Objects Developer: Catch Bugs Early with Apex Diagnostic Code Developer: Cinnamon - The Next Generation Integration Testing Tool for Salesforce Developer: Clicks or Code: When to use Configuration or Custom Development Developer: Connected Apps: Canvas on the Salesforce1 Platform Developer: Control Your World Using the Salesforce1 Platform (IoT) Developer: Designing for the Salesforce Platform - A UX Workshop Developer: ExactTarget 101: Everything You Need to Know in 40 Minutes or Less Developer: Extending Salesforce Wear with Google Glass & the IoT Developer: How Salesforce Does Agile Developer: Intro to Salesforce1 Development with Visualforce Developer: Introduction to Apex Triggers Developer: Introduction to Data.com APIs Developer: Introduction to Force.com Developer: Introduction to Force.com Canvas Apps Developer: Introduction to the Salesforce1 Reporting API Developer: Introduction to the Salesforce1 Platform Developer: Introduction to Visualforce Developer: Managing Application Security in the Mobile First Era Developer: OpenID Connect and Single Sign-On for Beginners Developer: Parker Harris's True to the Core: What?s Next for Our Core Products Developer: Publishing Your First Paid App on AppExchange: The Inside Scoop Developer: Salesforce Certification: A Developer Journey Developer: Seamless Authentication with Force.com Canvas Developer: Team Development on Force.com Developer: The Apex 10 Commandments Developer: The Salesforce Developer Keynote Developer: Understanding Native, Hybrid, and Web Mobile Architectures
  • 5. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Salesforce on Salesforce (SoS) The Salesforce on Salesforce (SoS) Track presents an exclusive behind-the-scenes glimpse into how Salesforce manages its own technologies and business processes. As a partner, you are encouraged to learn and adopt many of these best practices to increase success with your own business. SoS: Cross the Finish Line: An Ironman Strategy for Driving Adoption Through Training SoS: Data Center Information Management with the Salesforce1 Platform SoS: Disaster Recovery Testing SoS: External Network Monitoring and ThousandEyes Visibility SoS: From Ideas to Action: Developing A Business Innovation Blueprint SoS: High Availability and Business Continuity Roadmap SoS: How the @asksalesforce Does Social in the Cloud SoS: How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales SoS: How Salesforce Drives Mobile Productivity in Sales SoS: How Salesforce Runs Its Renewals Business in Salesforce SoS: How Salesforce Trains Its Fast-Moving Small Business Sales Teams SoS: How Salesforce Uses It's Products to Transform Financial Processes SoS: How Salesforce Uses the Service Cloud SoS: How the Salesforce Foundation Uses Salesforce for Good SoS: How the Salesforce Social Team Uses Marketing Cloud SoS: How to Build Your Own Sales Reference Deal Support Desk SoS: Infrastructure Performance Management SoS: Keynote: Transforming Customer Success in the Cloud SoS: The Art of the Sales Call - Part 1: Customer Profiling Made Easy SoS: The Art of the Sales Call - Part 2: Executing with Excellence SoS: Managing Your Training Program on Salesforce SoS: Onboarding: Inspire, Motivate, and Engage in the First 90 Days SoS: Plug the Leak: Retain Customers with a Mobile Escalation Management Program SoS: Salesforce’s Secrets for Sales Mastery SoS: Storytelling: How Salesforce Uses Customer Stories to Teach, Market, & Sell SoS: The Art and Science of Forecasting SoS: Keys to Customer Success
  • 6. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Sales These sessions include partner-specific sales tips & techniques, salesforce.com Sales Cloud best practices, highlights from our Partner User Groups, and insights from our Entrepreneur sessions. ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2) ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2) SI Session: Dude, Where’s My Leads? Tour the New Partner Community Entrepreneurs: Predictable Revenue: How To Crush Your Sales Goals SMB: 4 in 40: Four SMB Customers Share Their Sales Success Secrets Sales Cloud: Keynote Sales Cloud: Boost Sales with the World's Leading Sales Performance Solution Sales Cloud: Coaching is Winning: Sales Performance with Work.com Sales Cloud: Desperately Seeking Sales Talent: Uncover the Experts in Your Company Sales Cloud: Drive Deep Salesforce Utilization with a Comprehensive Adoption Strategy Sales Cloud: Driving Revenue by Standardizing Your Sales Processes Sales Cloud: Driving Sales Acceleration through a Global Salesforce Center of Excellence Sales Cloud: Fastest Path to Pipeline - Best Practices for Inside Sales Teams Sales Cloud: Getting Leads into the Right Hands: Skills-Based Routing for Sales Sales Cloud: Grow Your Business - Best Practices to Drive Adoption and Success Sales Cloud: How Salesforce Does Account Planning to Close More Deals Sales Cloud: How Salesforce Drives Mobile Productivity in Sales Sales Cloud: How to Capture Channel Revenue Using Partner Communities Sales Cloud: How to Drive Business Performance Using Role-Based Dashboards Sales Cloud: How to Make Your Road Warriors More Productive Sales Cloud: How to Save $1,000,000 Sales Cloud: How to Use Salesforce CRM Metrics to Drive Sales Performance Sales Cloud: Prospecting Best Practices Sales Cloud: Sales Summit – How Challengers Create Customer Consensus: Nick Toman, CEB Sales Cloud: Sales Summit - Maximizing Sales Performance: Tony Robbins & Walter Rogers Sales Cloud: Sales Summit - MegaTrends: Shaping the Future of Sales: McKinsey Sales Cloud: Sales Summit -5 Strategies Sales Leaders Use for Results: Mark Hunter & Jill Rowley Sales Cloud: Sales Summit -The Top-line in Sales Leadership: Accenture, HP, MHI, TAS & TriNet Sales Cloud: The Salesforce Sales Playbook Sales Cloud: Tips and Tricks for Effective Team Selling Sales Cloud: Top 10 Adoption Tips for Small Business Success Sales Cloud: Transform Your Small Business with Salesforce SoS: How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales SoS: How Salesforce Drives Mobile Productivity in Sales SoS: How Salesforce Runs Its Renewals Business in Salesforce SoS: How Salesforce Trains Its Fast-Moving Small Business Sales Teams
  • 7. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Marketing These sessions include specific marketing tips & techniques, ExactTarget Marketing Cloud best practices, and highlights from our Partner User Groups. ISV Session: APP Academy: Market - AppExchange Marketing Playbook ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers PUG: Bridging the Gap: Sales & Marketing Leadership Panel PUG: How the Best Marketers Use Salesforce: The Top 3 Insider Tips PUG: How to Optimize Your AppExchange Listing Marketing Cloud: Keynote Marketing: Achieving ROI from Predictive Content Across the Customer Journey Marketing: Building a Personal Brand on Social Media Marketing: Competitive Intelligence with the ExactTarget Marketing Cloud Marketing: Email - How to Take Your Email Strategy to the Next Level Marketing: Event Marketers: Are You Getting the Credit You Deserve? Learn How to Measure Marketing: Five Ways to Build a Global Content Marketing Team Marketing: Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web Marketing: How Online Reviews Help Marketers Channel the Power of the Crowd Marketing: How Salesforce Uses the Marketing Cloud Marketing: Introduction to Email: Your Most Trusted Resource Marketing: Introduction to Journey Builder: Get Started with 1:1 Customer Journeys Marketing: Journey Builder: Manage Every Interaction Across the Customer Journey Marketing: Marketing Strategies Through the Sales & Service Clouds Marketing: Next Generation Social Publishing and Engagement Marketing: Salesforce for Marketers Marketing: Social Marketing: From Getting Started to Executing at Scale Marketing: The Basics of B2B Social Media Marketing: The ExactTarget Marketing Cloud Product Keynote Marketing: Triple Your Revenue with a Dedicated Sales Development Team Online Marketing: 10 Best Practices to Manage Digital Marketing Technology and Innovation Online Marketing: Brand Marketing in the Digital Age Online Marketing: Digital Optimization: Changing the world one test at a time. Online Marketing: Drive Record Attendance to Your Next Event With Email Marketing Online Marketing: Everything Small Businesses Should Know About B2B Online Marketing Online Marketing: Global Online Lead Generation Online Marketing: Marketing with Infographics for Fun and Profit Online Marketing: Tips to Fueling B2B Online Advertising Campaigns with Marketing Automation
  • 8. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Partner User Groups (Community-driven sessions) Based upon a Partner Call for Presentations this past summer, we selected the top partner presentations to provide you with insights, strategies, tips, and best practices directly from our partner community. These sessions were created BY partners, FOR partners. Many of these sessions are being produced in collaboration with Partner User Groups located around the world. Learn more about Partner User Groups at http://p.force.com/PUG. PUG: 5 Key Strategies for Running Your Consulting Practice on Salesforce PUG: 5 Ways to Improve Your Managed Package Install Experience PUG: A Founder's Journey to Success with Force.com PUG: Best of Both Worlds: Build Native OEM Apps with Force.com + Heroku PUG: Blueprint of a Killer AppExchange App PUG: Bridging the Gap: Sales & Marketing Leadership Panel PUG: Build Better Mobile Apps: UX & Testing Best Practices PUG: Continuous Integration for Salesforce ISVs PUG: Creating New Verticals - To Boldly Go Where No One Has Gone Before PUG: Effective Mobile Business Strategies with Salesforce PUG: Generic Package Extension Architecture for Salesforce Partners PUG: How the Best Marketers Use Salesforce: The Top 3 Insider Tips PUG: How to Optimize Your AppExchange Listing PUG: Leveraging the AppExchange Channel: How to be a Successful Partner PUG: Mobile Design Patterns and Considerations for Salesforce PUG: Moving from Native to Mobile: The Development Journey PUG: Partner User Groups @Dreamforce PUG: Secrets Revealed: Pass Your AppExchange Security Review PUG: Supercharge Your License Management PUG: Think Mobile with Your Product Strategy PUG: Using Customer Success to Grow Customer Lifetime Value (LTV) PUG: Vertical Market Strategy: How nCino Empowers Bank Employees to Bring the Branch PUG: From Consulting Partner to App Vendor
  • 9. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 APP Academy (ISV) & Cloud Academy (SI) – On-boarding sessions APP Academy (where APP = AppExchange Partner Program) is a program designed for ISV and channel partners that walks you through all of the major phases of the lifecycle (Plan, Build, Distribute, Sell & Market, Support) as you build both your app and your business. Taken in the order listed, these sessions represent the full APP Academy program. They are scheduled so that partners can take each session in order. Learn more about the APP Academy (Online) at http://p.force.com/appacademy Cloud Academy is a new on-boarding program specifically for consulting partners (SIs) to learn how to partner with the Salesforce Partner Program and build your practice. The program focuses on five phases for success: Plan, Build, Market, Sell, and Support). These training programs are highly recommended for new partners (by any role) or anyone who wants a refresher on Salesforce Partner Program best practices. The recommended sessions below represent core content that we deliver during live and virtual Academy programs, as well as other sessions to supplement your training. ISV Session: APP Academy: Plan for Success as an App Vendor ISV Session: APP Academy: Build Your First App ISV Session: APP Academy: Distribute Your App Through Automation ISV Session: APP Academy: Market - AppExchange Marketing Playbook ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2) ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2) ISV Session: APP Academy: Support Your Customers for Commercial Success SI Session: Cloud Academy: Planning for Success as an SI Partner
  • 10. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Entrepreneurs Thinking about starting your own business? These sessions can start you on the right track, covering important areas like funding, strategy, growth, business development, and startup success factors. Many of these sessions will be delivered in various theaters around campus, including the Partner Community Theater in Westin Market St. ISV Session: Starting a Successful ISV Business with Salesforce ISV Session: Lean Product Management for ISVs ISV Session: Getting Your App to Market Faster with a PDO ISV Session: From Idea to AppExchange Success in 18 Weeks ISV Session: Funding Options for ISVs: Rapid Funding for Rapid Growth PUG: A Founder's Journey to Success with Force.com PUG: Angular, Bootstrap, Salesforce1: Oh My! PUG: Bringing Value with the Salesforce1 Wearables API PUG: Creating New Verticals - To Boldly Go Where No One Has Gone Before PUG: From Consulting Partner to App Vendor PUG: Heroku + Salesforce = Partner Success PUG: Lookout! Pitfalls to Avoid when Forming Your Startup PUG=Partner User Group Founders Forum at Dreamforce Entrepreneurs: Beyond Friends and Family - An Entrepreneur’s Guide to Funding Your Startup Entrepreneurs: How to Benchmark Your Enterprise Startup Entrepreneurs: Innovate: How to Build and Dominate a New Business Category Entrepreneurs: Investing in Enterprise Startups - A Seed Investor's Perspective Entrepreneurs: Meet the Catalysts - Observations From The Best in Enterprise Accelerators Entrepreneurs: Predictable Revenue: How To Crush Your Sales Goals Entrepreneurs: Product/Market Fit - The Importance of Getting it Right Entrepreneurs: Tech Entrepreneurs Survival Guide - The Best of SaaStr Entrepreneurs: A Funding Story: The New Cloud Funding Model for Enterprise Apps SMB: After the IPO: Lessons from Successful Executives SMB: From Idea to Acquisition: Positioning Yourself for Exit SMB: GROW FAST OR DIE! From Idea to IPO: Fund and Grow Your Start Up SMB: Scaling Culture: Ways to Attract, Hire, and Retain the Right People Learn more about this program at http://p.force.com/foundersforum Entrepreneurs DF 2014: https://developer.salesforce.com/blogs/isv/2014/09/startups-dreamforce.html
  • 11. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Entrepreneurs (Small to Medium-sized Business – SMB) SMB: 20/20 Vision For Your Business: Knowing What to Measure and How SMB: 4 in 40: Four SMB Customers Share Their Sales Success Secrets SMB: A One-Stop Shop for SMBs to Manage Their Entire Business SMB: A Sneak Peek at Pardot's New Features and Future Roadmap SMB: Accelerating Success by Selecting the Right Salesforce Partner SMB: After the IPO: Lessons from Successful Executives SMB: Build Your Army of One: Using Marketing Automation with Limited Resources SMB: Desk.com 101: Out-of-the-Box and Up & Running with Support SMB: Desk.com Business Insights: It's About Value, Not Costs SMB: Disruptive Startups: How Innovative Leaders Are Shaking Up Industries SMB: Enhance Your Customer's Experience with Customer Communities SMB: Five Reasons Lead Nurturing Isn't Just for Marketers SMB: Five Ways to Use Chatter to Accelerate Small Business Success SMB: From Idea to Acquisition: Positioning Yourself for Exit SMB: GROW FAST OR DIE! From Idea to IPO: Fund and Grow Your Start Up SMB: Grow Baby Grow: Using Salesforce to Fuel Small Business Growth SMB: How Leadership Helps Move Adoption Forward SMB: How to Create an Amazing Customer Experience SMB: How to Dominate Twitter and Facebook for Social Customer Service SMB: Increase Adoption by Establishing a Clear Vision for Success SMB: Make Your Business Scale & Grow Faster with Automation SMB: Overcoming the Top 3 SMB Challenges with Marketing Automation SMB: Reaching New Audiences with Content that Can Go Viral SMB: Scaling Culture: Ways to Attract, Hire, and Retain the Right People SMB: Small and Medium Business Keynote SMB: The Future of SMB Advertising SMB: Tips on How To Keep Your Customers Loyal SMB: Transforming Small Business with Mobile
  • 12. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Mobile These sessions are recommended for all partners looking to learn more about developing mobile into their applications. ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App ISV Session: Partners Share Salesforce1 Mobile App Strategies PUG: Build Better Mobile Apps: UX & Testing Best Practices PUG: Effective Mobile Business Strategies with Salesforce PUG: Mobile Design Patterns and Considerations for Salesforce PUG: Moving from Native to Mobile: The Development Journey PUG: Think Mobile with Your Product Strategy Developer: Mobile Academy Day 1: The Power of Custom Mobile Apps in Salesforce1 Developer: Mobile Academy Day 2: Identifying Your Mobile MVP (Minimum Viable Product) Developer: Mobile Academy Day 3: Building for Mobile with Mobile Services and SDK AppExchange: Mobile Warehouse Management Using Rootstock Developer: Adding Push Notification to Salesforce Mobile Apps Developer: Automated Testing for Salesforce1 Mobile Apps Using the Appium Framework Developer: Building Beautiful Apps With the Salesforce1 Mobile SDK Developer: Building Secure Mobile Apps Developer: Implementing Single Sign-On in Mobile Applications with Salesforce Identity Developer: In Spanish: Intro to Building Salesforce1 Mobile Apps Developer: Location-aware Mobile Apps with Chatter & iBeacon Developer: Making Machines Talk with Salesforce1 Mobile Developer: Rapid Mobile Development with Salesforce1, Ionic, and Bootstrap-SF1 Developer: Salesforce1 Mobile Keynote Developer: Salesforce1 Mobile App Roadmap: What's on Tap Developer: Understanding Native, Hybrid, and Web Mobile Architectures Developer: Workshop 130: Salesforce1 Mobile App
  • 13. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 AppExchange (Customer-facing Sessions) AppExchange is the trusted cloud computing marketplace. These sessions are customer-facing and feature partner apps. Customers learn how to extend their own business functionality quickly and efficiently by simply installing and customizing partner apps. As partners, you can bring greater visibility to AppExchange and to the partner app ecosystem by referring your own customers to these programs. Learn more at http://www.appexchange.com. AppExchange for Everyone: 10 Amazing Free Apps You Can't Miss AppExchange for Everyone: 5 Apps That Make a Huge Difference AppExchange for Experts: Become an Admin Black Belt AppExchange for Financial Services: Financial Services App Evolution AppExchange for Government: Frictionless Technology AppExchange for Healthcare: Better Care Through Better Engagement AppExchange for Life Sciences: Where Cloud Meets Compliance AppExchange for Manufacturing: Managing Risk In Today's Global Supply Chains AppExchange for Marketing: Supercharge Marketing Impact with Apps AppExchange for Sales: Apps to Help Your Sales Soar AppExchange for Service: Wow With Customer Service Apps AppExchange: Demystifying Complex Pricing with Super Trump AppExchange: From Open Source to Force.com AppExchange: Manual Makeover - How Business Process Automation Saves the Day AppExchange: Mobile Warehouse Management Using Rootstock AppExchange: Predictive Lead Scoring for Sales and Marketing with Fliptop AppExchange: Terafina Shaping Financial Services AppExchange: Turbo Charge Admin Productivity with Panaya ChangeGuru
  • 14. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Emerging Trends Keynote Sessions Emerging: Emerging Trends: Keynote and Panel Emerging: Internet of Connected Products (IoCP) Keynote Emerging: Salesforce Wear Keynote: The Dawn of Wearables in Business Emerging: Gamification Keynote: The Future of Engagement with Special Host Gabe Zichermann Emerging: Internet of Connected Products (IoCP): Hype or Reality Panel Executive Sessions Emerging: Future of Work: Internal Collaboration Integrated with External Communities Emerging: The Evolution of Technology Emerging: How-to Guide to Building The Real-Time/3D Supply Chain Emerging: Humalogy-based Selling: Building a Modern Digital Revenue Engine Emerging: 10 Reasons Wearables Are the Next Mobile Revolution Emerging: IoCP & Salesforce: Driving Business Transformation Together, A Real Case Study Emerging: Next-gen Digital Engagement: Success Stories & Techniques to Add Customer Value Emerging: Redesigning Human Capital Strategies with Gamification Emerging: Transform Customer Service to a Customer Engagement Center Emerging: Innovation and the Sharing Economy Emerging: Employee Communities: The Exciting Future of HR Service & Engagement Emerging: Reimagining the Future of Learning @ Work Emerging: 12 Habits of Highly Collaborative Organizations Emerging: What’s Next in Cloud Computing? Emerging: Tech Trends Transforming Business, Government, and Society into a Connected World Emerging: Project 8: A Global Community to Anticipate the Needs of 8 Billion People Emerging: Internet of Connected Products (IoCP): Hype or Reality Panel Emerging: ROI & Business Value of IoCP on Customer Experience Internet of Connected Products (IoCP) & Salesforce Wear Sessions Emerging: Wearing the Future: How Wearables Will Impact Enterprise Technology Emerging: Building for Wearables: Lessons learned from Salesforce Wear Emerging: The Analyst View: The Current Business Value and Future Direction of IoCP Emerging: Building Internet of Connected Products (IoCP) Applications on Heroku Emerging: The Home of the Future is Here Now: Connecting Your Home to Salesforce Emerging: See How the Internet of Connected Products (IoCP) is Driving Value for Companies Emerging: IoCP: Ecosystems of Networks and Devices Through the Power of IoCP and Salesforce Emerging: Delivering Superior Customer Service Through the Power of IoCP and Salesforce Emerging: We Built this City on IoCP: Connecting Citizen to the Cloud
  • 15. Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 Emerging Trends - Continued Emerging: From Data to Decisions: Big Data and Analytics for IoCP Emerging: IoCP & Salesforce: Driving Business Transformation Together, A Real Case Study Emerging: Business Delivery Transformation in Healthcare Research with New England Biolabs Emerging: Learn How to Build Your Internet of Customers Business Case Emerging: Libelium and the Vision of Smart Cities Emerging: IoCP Easter Eggs: Hidden Value Behind Connecting Your Products to Salesforce Emerging: Build, Deploy, and Scale Internet of Connected Products Apps Digital Enterprise, Open Innovation, Social Supply Chain Sessions Emerging: Open Innovation: Leveraging Your Community to Solve Big Ideas Emerging: Leading for Growth: 4 Key Behaviors You Need to Master Emerging: Social Supply Chain in Action Emerging: CRM for the Buy-Side: Any Where, Any Device, Any Time Emerging: The Power of Digital Pen and the Salesforce1 Platform Emerging: Design Data User Experiences on Mobile and Desktop Gamification Sessions Emerging: The Science of Sales Pipeline Management Emerging: People Over Pixels: Meaningful UX Emerging: Get More Sales Opportunities, Shorten Your Sales Cycle, Optimize Performance Emerging: How Dun & Bradstreet Modernized Their Sales Team for the Era of the Customer Emerging: Engaging, Motivating, and Training a Winning Sales Force Emerging: Healthcare Gamification: How UCSF Benioff Children’s Hospital Creates Engagement Emerging: Bring New Products to Market Faster Using Collaboration & Sales Cloud Solutions Emerging: The Power of Chatter: How Bluewolf Used Gamification To Increase Brand Awareness Emerging: Carrots, Not Sticks: Building Security Awareness Through Gamification Emerging: Redesigning Human Capital Strategies with Gamification Emerging: Gamifying the Salesforce University Instructor Community Emerging: DocuSign Rings the Gong with Hoopla Emerging Trends DF 2014: http://blogs.salesforce.com/company/2014/09/emerging-trends-dreamforce-14.html