EBooks are a paid content model that’s working today , and can work for you.
Stop the theoretical discussions about how you may be able to raise money and start doing it with eBooks.
People are buying digital content as eBooks that they can get elsewhere for free. Why?
No internet connection required.
4 ways to make eBooks Distribution? Full File? Direct to Retailers Do it Yourself Cost Per Title Self-Serve Service Conversion Shop Free Y N Free Y Y $20 - $30 Y Yes for some, no for others $200 - $1,000 Y Yes Royalty 50-70% 50-100% N 50-100% Requires lots of tinkering, knowedge of XML. No control Too expensive
Some desktop publishing software claims to export ePub files. Results are often buggy.
Or, save chapters as XHTML, organize into folder, add other index files and zip. HUGE PAIN.
Make sure it passes ePubCheck, or it will crash eReaders and retailers will reject it.
Services: the easy way Level of Service Price $300 $149 Free, buggy. Free. No tools. 85% royalty. $20-$85 Includes eBook distribution and Print on Demand 95% royalties. Print only
Application to news orgs News orgs have content that could be repackaged and sold as eBooks, including:
Collections of columns from your own celebs
Do you have evergreen content that could be making money right now?
And even book reviews (ironically)!
Do this, not that … Do’s Don’ts Start with raw data: text and photos. Avoid starting from PDFs or anything with rich layout. Curate a collection of 5-10 similar stories. Don’t cram together 100 unrelated stories. Market your eBook on your Web site and in social media. Don’t expect a service or retailer to market for you.
ProPublica is now publishing stories as Amazon Singles
“ In the old world of print publishing, narratives longer than about 10,000 words (a long magazine piece) and shorter than about 30,000 words (a relatively short book) were difficult to publish at all. This is another one of those “rules” that digital technology seems to be repealing, and, as frequent publishers of compelling long-form content, we think that’s a step forward. ” – Richard Tofel Oddly, Amazon is forcing them to sell it for free because of free price on the Web.