Why eBooks? Source: International Digital Publishing Forum and Association of American Publishers. 300% $6 Billion
Seen This Before? eBooks are like Web pages in mid-90s.
Beyond “maybe” to “must do”
EBooks are a paid content model that’s working today , and can work for you.
Stop the theoretical discussions about how you may be able to raise money and start doing it with eBooks.
People are buying digital content as eBooks that they can get elsewhere for free. Why?
No internet connection required.
4 ways to make eBooks Distribution? Full File? Direct to Retailers Do it Yourself Cost Per Title Self-Serve Service Conversion Shop Free Y N Free Y Y $20 - $30 Y Yes for some, no for others $200 - $1,000 Y Yes Royalty 50-70% 50-100% N 50-100% Requires lots of tinkering, knowedge of XML. No control Too expensive
Ways to Do it Yourself
Some desktop publishing software claims to export ePub files. Results are often buggy.
Or, save chapters as XHTML, organize into folder, add other index files and zip. HUGE PAIN.
Make sure it passes ePubCheck, or it will crash eReaders and retailers will reject it.
Services: the easy way Level of Service Price $300 $149 Free, buggy. Free. No tools. 85% royalty. $20-$85 Includes eBook distribution and Print on Demand 95% royalties. Print only
Application to news orgs News orgs have content that could be repackaged and sold as eBooks, including:
Collections of columns from your own celebs
Do you have evergreen content that could be making money right now?
And even book reviews (ironically)!
Do this, not that … Do’s Don’ts Start with raw data: text and photos. Avoid starting from PDFs or anything with rich layout. Curate a collection of 5-10 similar stories. Don’t cram together 100 unrelated stories. Market your eBook on your Web site and in social media. Don’t expect a service or retailer to market for you.
Retail Channels / Devices
Apple’s iBooks (iTunes, iOS)
Apps for iOS, Android
All of the above, plus …
Stanza, eReader, Aldiko
Amazon & Apple
Kindle and iPad are the two big gorillas, but iPad (and apps) gaining ground fast.
Other devices are hurting
Device owners read news
Cheaper, more plentiful, more open – and thus poised to take over.
Motorola Xoom Samsung GalaxyTab
Defense Standard Magazine
Example of a magazine that publishes its best stories as an eBook.
Goal: Make content available for soldiers on the go.
Mark Scott Nash wrote hiking guides for the Boulder Daily Camera for years.
Asked Daily Camera to publish a book. They finally said he could do it himself.
I can now carry 30 hikes in my pocket (iPhone). I can search then and add notes.
ProPublica is now publishing stories as Amazon Singles
“ In the old world of print publishing, narratives longer than about 10,000 words (a long magazine piece) and shorter than about 30,000 words (a relatively short book) were difficult to publish at all. This is another one of those “rules” that digital technology seems to be repealing, and, as frequent publishers of compelling long-form content, we think that’s a step forward. ” – Richard Tofel Oddly, Amazon is forcing them to sell it for free because of free price on the Web.
What topics sell?
What we’ve noticed after 4 months …
“ How To” content with a niche focus.
Personal stories by people who overcame major crises in health, life, business.
And yes, sex.
(In the book industry, it’s called “erotica.”)
And don’t forget print!
New advances in Variable Digital Web Presses allow you to make a book available for Print on Demand.
Setup as low as $60, with each copy available for $6 each.
They’re printed and FedExed within 36 hours of each new order.
On the Horizon
“ Enhanced eBooks” promise to provide multimedia experience.
Embed videos, audio and even PDFs right into ePub files.
The tradeoff: only Apple iBooks supports these. They require a “vanilla” version for every title.
They’re still hard to create (but services will making it easier).
Thank You! eBook publishing made easy [email_address] http:/bookbrewer.com