Better newsbizmodels


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  • I’m Dan Pacheco, and I’m the founder of BookBrewer.
  • BookBrewer makes it easy to create and sell eBooks. You put your content into our system, pay a setup fee, and it's then for sale on the Kindle, iPad, iPhone, and Android tablets.
  • Here you can see how easy BookBrewer is to use – almost like WordPress for eBooks. -- Upload cover art -- Copy and paste from Word -- Upload photos into text -- Then organize content into chapters -- If you’re a blogger, you can even import your posts in a few clicks -- Push a button and pay, and your content is turned into an ePub file and sent to all the big sellers.
  • The eBook market is heating up. The Assoc of American Publishers reports sales growing 300% per year, and they expect it to be a $6B market by 2012.
  • I’ve seen this before when I ran personal home page services at AOL and 10 million people published pages in just 3 years. It’s not long before people think of “books” first as digital products, just like they do now with music.
  • Compared to the competition, we’re in a nice middle ground. Some charge more, but they focus more on Print on Demand, with eBooks as an afterthought. Others charge less or nothing, but they have no publishing tools. We offer a complete end to end eBook solution for a fair price.
  • We’re also upselling authors on things like copy editing and cover designs. One quarter of our users say they would pay $1,000 or more for a bundle of such services. Based on this, we project $10Min revenue from 50,000K titles, and $40M from 200,000 (like Blurb).
  • Once again, I’m Dan Pacheco with BookBrewer and can be reached at [email_address] Please come by our table for more information. If you have a blog, we'll even Brew it into a book today for free. Thanks!
  • Better newsbizmodels

    1. 1. eBooks and News Put your content to work for you Dan Pacheco, Founder of
    2. 2. My background <ul><ul><li>15 years, including AOL, </li></ul></ul><ul><ul><li>Previous recipient of $837K Knight News Challenge grant. </li></ul></ul><ul><ul><li>Bakersfield Californian: user contributed content, social networks, new products. </li></ul></ul><ul><ul><li>Founder of FeedBrewer, Inc. </li></ul></ul>I’m a so-called “entrepreneurial journalist,” and now just an entrepreneur.
    3. 3. eBook publishing and distribution. BookBrewer Docs, blogs, photos Devices, apps & stores
    4. 4. BookBrewer
    5. 5. Why eBooks? Source: International Digital Publishing Forum and Association of American Publishers. 300% $6 Billion
    6. 6. Seen This Before? eBooks are like Web pages in mid-90s.
    7. 7. Beyond “maybe” to “must do” <ul><li>EBooks are a paid content model that’s working today , and can work for you. </li></ul><ul><ul><li>Stop the theoretical discussions about how you may be able to raise money and start doing it with eBooks. </li></ul></ul><ul><li>People are buying digital content as eBooks that they can get elsewhere for free. Why? </li></ul><ul><ul><li>Convenience </li></ul></ul><ul><ul><li>Familiarity </li></ul></ul><ul><ul><li>No internet connection required. </li></ul></ul><ul><ul><li>Personalizable content </li></ul></ul>
    8. 8. 4 ways to make eBooks Distribution? Full File? Direct to Retailers Do it Yourself Cost Per Title Self-Serve Service Conversion Shop Free Y N Free Y Y $20 - $30 Y Yes for some, no for others $200 - $1,000 Y Yes Royalty 50-70% 50-100% N 50-100% Requires lots of tinkering, knowedge of XML. No control Too expensive
    9. 9. Ways to Do it Yourself <ul><li>Some desktop publishing software claims to export ePub files. Results are often buggy. </li></ul><ul><li>Or, save chapters as XHTML, organize into folder, add other index files and zip. HUGE PAIN. </li></ul><ul><li>Make sure it passes ePubCheck, or it will crash eReaders and retailers will reject it. </li></ul><ul><ul><li> </li></ul></ul>
    10. 10. Services: the easy way Level of Service Price $300 $149 Free, buggy. Free. No tools. 85% royalty. $20-$85 Includes eBook distribution and Print on Demand 95% royalties. Print only
    11. 11. Application to news orgs News orgs have content that could be repackaged and sold as eBooks, including: <ul><li>Multi-part series </li></ul><ul><li>Celebrity interviews </li></ul><ul><li>Collections of columns from your own celebs </li></ul>Do you have evergreen content that could be making money right now? <ul><li>Restaurant reviews </li></ul><ul><li>Movie reviews </li></ul><ul><li>And even book reviews (ironically)! </li></ul>
    12. 12. Do this, not that … Do’s Don’ts Start with raw data: text and photos. Avoid starting from PDFs or anything with rich layout. Curate a collection of 5-10 similar stories. Don’t cram together 100 unrelated stories. Market your eBook on your Web site and in social media. Don’t expect a service or retailer to market for you.
    13. 13. Retail Channels / Devices <ul><li>Retailer-aligned Devices </li></ul><ul><ul><li>Amazon Kindle </li></ul></ul><ul><ul><li>B&N Nook </li></ul></ul><ul><ul><li>Apple’s iBooks (iTunes, iOS) </li></ul></ul><ul><ul><li>Kobo (Borders) </li></ul></ul><ul><li>Apps for iOS, Android </li></ul><ul><ul><li>All of the above, plus … </li></ul></ul><ul><ul><li>Stanza, eReader, Aldiko </li></ul></ul><ul><li>Non-retailer aligned </li></ul><ul><ul><li>Sony Reader </li></ul></ul>
    14. 14. Amazon & Apple <ul><li>Kindle and iPad are the two big gorillas, but iPad (and apps) gaining ground fast. </li></ul>
    15. 15. Satisfaction ratings
    16. 16. Other devices are hurting
    17. 17. Device owners read news
    18. 18. Android Tablets <ul><li>Cheaper, more plentiful, more open – and thus poised to take over. </li></ul>Motorola Xoom Samsung GalaxyTab
    19. 19. Defense Standard Magazine <ul><li>Defense Standard </li></ul><ul><li>Example of a magazine that publishes its best stories as an eBook. </li></ul><ul><li>Goal: Make content available for soldiers on the go. </li></ul>
    20. 20. Evergreen Content <ul><li>Mark Scott Nash wrote hiking guides for the Boulder Daily Camera for years. </li></ul><ul><li>Asked Daily Camera to publish a book. They finally said he could do it himself. </li></ul><ul><li>I can now carry 30 hikes in my pocket (iPhone). I can search then and add notes. </li></ul>
    21. 21. Example: ProPublica <ul><li>ProPublica is now publishing stories as Amazon Singles </li></ul>“ In the old world of print publishing, narratives longer than about 10,000 words (a long magazine piece) and shorter than about 30,000 words (a relatively short book) were difficult to publish at all. This is another one of those “rules” that digital technology seems to be repealing, and, as frequent publishers of compelling long-form content, we think that’s a step forward. ” – Richard Tofel Oddly, Amazon is forcing them to sell it for free because of free price on the Web.
    22. 22. What topics sell? <ul><li>What we’ve noticed after 4 months … </li></ul><ul><li>“ How To” content with a niche focus. </li></ul><ul><li>Personal stories by people who overcame major crises in health, life, business. </li></ul><ul><li>Well-written novels. </li></ul><ul><li>And yes, sex. </li></ul><ul><ul><li>(In the book industry, it’s called “erotica.”) </li></ul></ul>
    23. 23. And don’t forget print! <ul><li>New advances in Variable Digital Web Presses allow you to make a book available for Print on Demand. </li></ul><ul><li>Setup as low as $60, with each copy available for $6 each. </li></ul><ul><li>They’re printed and FedExed within 36 hours of each new order. </li></ul>
    24. 24. On the Horizon <ul><li>“ Enhanced eBooks” promise to provide multimedia experience. </li></ul><ul><li>Embed videos, audio and even PDFs right into ePub files. </li></ul><ul><li>The tradeoff: only Apple iBooks supports these. They require a “vanilla” version for every title. </li></ul><ul><li>They’re still hard to create (but services will making it easier). </li></ul>
    25. 25. Thank You! eBook publishing made easy [email_address] http:/