1. The document discusses how email marketing has evolved since 2010 to become more "sexy" or effective.
2. Three main factors that have driven this evolution are the rise of mobile/smartphones, use of behavioral data and automation, and focus on sender reputation.
3. Additional changes like improved design capabilities, video/animation, and new email clients are expanding what is possible with email marketing into the future.
As radio searches for ways to increase audience engagement, Zipwhip allows stations to communicate with their listeners through text messaging using their existing request or studio phone number. Zipwhip is an easy to use and affordable service for stations that have a tight budget. Your listeners are already texting, why not allow them to text their favorite station to request the next song or ask the on-air DJ general questions?
Real Estate marketing especially with social media has dramatically lowered our cost and increased our reach. Too Often Oklahoma REALTORS® as well as in other states spend their way into success but don't have much profit to show for it. This class will be about how to use resources like Youtube and Facebook at no or low cost as well as outsourcing repeatable task that are not productive to do ourselves.
Casual Dining Restaurants - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading casual dining restaurants TGI Fridays, Olive Garden, and Chili's Grill & Bar. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
Fashion Retailers — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fashion retailers Bloomingdale's, Neiman Marcus, Rent the Runway, Macy's, and Saks Fifth Avenue. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
This is an Iterable User Engagement Teardown comparing the Black Friday and Cyber Monday user engagement strategies of Amazon and Walmart during their first two weeks post-signup.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
As radio searches for ways to increase audience engagement, Zipwhip allows stations to communicate with their listeners through text messaging using their existing request or studio phone number. Zipwhip is an easy to use and affordable service for stations that have a tight budget. Your listeners are already texting, why not allow them to text their favorite station to request the next song or ask the on-air DJ general questions?
Real Estate marketing especially with social media has dramatically lowered our cost and increased our reach. Too Often Oklahoma REALTORS® as well as in other states spend their way into success but don't have much profit to show for it. This class will be about how to use resources like Youtube and Facebook at no or low cost as well as outsourcing repeatable task that are not productive to do ourselves.
Casual Dining Restaurants - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading casual dining restaurants TGI Fridays, Olive Garden, and Chili's Grill & Bar. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
Fashion Retailers — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fashion retailers Bloomingdale's, Neiman Marcus, Rent the Runway, Macy's, and Saks Fifth Avenue. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
This is an Iterable User Engagement Teardown comparing the Black Friday and Cyber Monday user engagement strategies of Amazon and Walmart during their first two weeks post-signup.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Along with Carlo Catajan, Andrea Smith, Tom Sather, and Julie Brown, I share my thoughts on Gmail's impact on email marketing over the past 10 years. My piece focuses on what I see as Gmail's three greatest contributions: (1) Inbox Bifurcation, (2) Social Integration, and (3) Interaction Flow Disruption.
U.S. Broadcast News - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
Top U.K. Retailers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.K. retailers Marks & Spencer, ASOS, boohoo, and Topshop. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Fast Food Restaurants — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fast food restaurants McDonald’s, Chick-fil-A, Taco Bell, and Domino’s Pizza. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
46 Sales Productivity Tips from Sales ProfessionalsMaestro
At Maestro, we're pretty big fans of anything that can help increase sales force productivity. Many of us have our own tips, tricks, gadgets and apps that help us be more productive. We asked a few of our friends to share what mobile apps help increase their sales productivity. Why not give a couple of them a try?
Top Home Decor Companies - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading home decor companies spanning two weeks after signup. Studied companies include Bed Bath & Beyond, RH, Wayfair, and Williams Sonoma.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Email marketing best practice. We take a look at some of the most common email display issues that occur in various email readers and suggest workarounds for them.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Top U.S. Newspapers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Strange but True: Counterintiutive Paths to Building a Business on APIsThomas Bouldin
After 6 years working on developer experiences, these are my rules of thumb for building a business on APIs:
1. Don't build a business on APIs
2. Don't be Creative
3. Treat Customers like (Your) Children
4. Do Fewer Things
5. Focus on the Docs Nobody Reads
6. Sweat the Small Stuff
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
The Blessings and Curses of Offering a Free Public APIEric Caron
This deck was presented on Wednesday, September 14th 2016, to API World (https://apiworld2016.sched.org/). It was presented by Eric Caron, of Best Buy, and dives into some common lessons about offering a public API and describes easy solutions to better serve the business & community.
An overview of digital publishing presented to an audience of children's publishers, writers and illustrators at the Spinning Gold conference held in Wellington, New Zealand on 18 September 2009. By Martin Taylor, Director of the New Zealand Digital Publishing Forum.
Along with Carlo Catajan, Andrea Smith, Tom Sather, and Julie Brown, I share my thoughts on Gmail's impact on email marketing over the past 10 years. My piece focuses on what I see as Gmail's three greatest contributions: (1) Inbox Bifurcation, (2) Social Integration, and (3) Interaction Flow Disruption.
U.S. Broadcast News - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
Top U.K. Retailers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.K. retailers Marks & Spencer, ASOS, boohoo, and Topshop. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Fast Food Restaurants — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fast food restaurants McDonald’s, Chick-fil-A, Taco Bell, and Domino’s Pizza. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
46 Sales Productivity Tips from Sales ProfessionalsMaestro
At Maestro, we're pretty big fans of anything that can help increase sales force productivity. Many of us have our own tips, tricks, gadgets and apps that help us be more productive. We asked a few of our friends to share what mobile apps help increase their sales productivity. Why not give a couple of them a try?
Top Home Decor Companies - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading home decor companies spanning two weeks after signup. Studied companies include Bed Bath & Beyond, RH, Wayfair, and Williams Sonoma.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Email marketing best practice. We take a look at some of the most common email display issues that occur in various email readers and suggest workarounds for them.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Top U.S. Newspapers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Strange but True: Counterintiutive Paths to Building a Business on APIsThomas Bouldin
After 6 years working on developer experiences, these are my rules of thumb for building a business on APIs:
1. Don't build a business on APIs
2. Don't be Creative
3. Treat Customers like (Your) Children
4. Do Fewer Things
5. Focus on the Docs Nobody Reads
6. Sweat the Small Stuff
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
The Blessings and Curses of Offering a Free Public APIEric Caron
This deck was presented on Wednesday, September 14th 2016, to API World (https://apiworld2016.sched.org/). It was presented by Eric Caron, of Best Buy, and dives into some common lessons about offering a public API and describes easy solutions to better serve the business & community.
An overview of digital publishing presented to an audience of children's publishers, writers and illustrators at the Spinning Gold conference held in Wellington, New Zealand on 18 September 2009. By Martin Taylor, Director of the New Zealand Digital Publishing Forum.
Rising atmospheric CO2, crop quality and human nutritionIrakli Loladze
Rice and wheat provide two out every five calories that humans consume. Like other plants, crop plants convert carbon dioxide (or CO2) from the air into sugars and other carbohydrates. They also take up minerals and other nutrients from the soil.
The increase in CO2 in the atmosphere that has happened since the Industrial Revolution is thought to have increased the production of sugars and other carbohydrates in plants by up to 46%. CO2 levels are expected to rise even further in the coming decades; and higher levels of CO2 are known to lead to lower levels of proteins in plants. But less is known about the effects of CO2 levels on the concentrations of minerals and other nutrients in plants.
Loladze has investigated the effect of rising CO2 levels on the nutrient levels in food plants by analyzing data on 130 varieties of plants: his dataset includes the results of 7761 observations made over the last 30 years, by researchers around the world. Elevated CO2 levels were found to reduce the overall concentration of 25 important minerals—including calcium, potassium, zinc, and iron—in plants by 8% on average. Furthermore, Loladze found that an increased exposure to CO2 also increased the ratio of carbohydrates to minerals in these plants.
This reduction in the nutritional value of plants could have profound impacts on human health: a diet that is deficient in minerals and other nutrients can cause malnutrition, even if a person consumes enough calories. This type of malnutrition is common around the world because many people eat only a limited number of staple crops, and do not eat enough foods that are rich in minerals, such as fruits, vegetables, dairy and meats. Diets that are poor in minerals (in particular, zinc and iron) lead to reduced growth in childhood, to a reduced ability to fight off infections, and to higher rates of maternal and child deaths.
Loladze argues that these changes might contribute to the rise in obesity, as people eat increasingly starchy plant-based foods, and eat more to compensate for the lower mineral levels found in crops. Looking to the future, these findings highlight the importance of breeding food crops to be more nutritious as the world's CO2 levels continue to rise.
eLife digest
DOI: 10.7554/eLife.02245.002
Each week our company shares with you a motivational quote related to the business world. See our last ten banners and visit us often and to get motivated.
In our recent survey of people in more than 100 mid-sized companies, we explored the frustrations of people responsible for processing financial data and also tried to understand the needs of those outside the finance department who rely on financial information. This survey was supported by interviews with consultants working for mid-sized companies, and the input of managers at mid-sized companies via a roundtable discussion.
What became clear is that all is not as it should be. For example, more than 60% of people within finance functions recognise that they need to improve their financial processes and nearly 30% of end users believe that the data they receive is inaccurate, making it difficult to use financial information effectively in their roles. Yet, in many midsized companies, these issues remain unaddressed, either because of a perceived lack of time (63% of finance respondents) and/or a sense that the business is unlikely to act even if better options are identified (29%). That’s set against the small minority (17%) of people within finance departments who believe that a more frequent review of finance processes and technology simply isn’t necessary in the first place.
Our research suggests that the vast majority are right: things could be better. Much better, in fact. The potential benefits of better financial systems range from lower headcount within finance and the avoidance of revenue leakage and improved cash flow, through to better management of all aspects of an organisation.
To find out more about the latest technology can help improve your financial accounting and promote growth within your organisation, please call us on 01582 714810.
Learn the secrets to marketing your business online. You'll discover what really works when marketing your business online. Complete with social media, mobile marketing, local search, email strategies, and more.
Digital tools (DT) can be defined as programs, websites, applications, and other internet and computerized resources that facilitate, enhance and execute digital processes and overall digitization efforts.
Digital tools encompass a wide range of software applications, platforms, and solutions designed to assist individuals and organizations in various tasks, enhance productivity, and facilitate digital interactions. These tools leverage technology to simplify processes, automate repetitive tasks, and provide valuable insights. Here are some common categories and descriptions of digital tools:
Low and No cost real estate marketing plan for Enid OklahomaJoe Pryor
Realtor@ presentation for Enid Oklahoma to show how for very little cost you can have a great marketing plan that reaches people, converts leads, and makes more money for you instead of making money for everyone else.
The Benefits and Risks of Using Skype at Darcy’s .docxtodd541
The Benefits and Risks of
Using Skype at Darcy’s:
A Short Report
September 20, 2013
Prepared for:
Darcy’s Department Store
Prepared by:
Student Name
BUS105
2
Background
The East Coast buyers for Darcy’s Department Store are looking for an economical and
efficient way to share information about the deals buyers are getting from various
suppliers and use real-time transmission of that information between one another to
help save money.
There are a number of tools to do this, but Skype has been mentioned as a leading
contender. Skype claims to be an easy to use, online tool that allows users to connect
with any other Skype user around the world for free. A user can make video and voice
calls to other Skype users at no charge. Users can even share files among themselves,
which provides a great asset during a business meeting. However, when there are group
video calls, then Skype begins to charge a fee.
Also, for buyers throughout the East Coast, this tool can be useful if they need to talk
with one another. However, for meetings that require more than two attendees, Skype
is not a useful tool and is not intended to work that way for business.
Benefits
Among the most attractive benefits of Skype is that it is free and you can see the person
you are talking with. To purchase a software license for 20 buyers that is compatible to
what Skype can do will cost Darcy’s roughly $1,500 per month. There are no hidden
charges with Skype. According to Skype’s web page, users get video and voice calls to
other Skype users and “instant messaging and file sharing” all at no charge.
The video sharing feature of Skype will allow the buyers to see products in real time.
For example, if two buyers are looking at similar merchandise from two different
suppliers who are offering different pricing, then they can quickly Skype one another
and compare the product to see if it is the same and to then get the best pricing for it.
Two business writers for the Auburn Citizen in NY, state that there are business users
“who can save time and money in scheduling and holding conferences or training
sessions, demonstrate products or services for potential customers, and extend
customer service by showing customers how to get the most from your product” (Leon
and Leon).
Downsides
Despite the benefits mentioned above, there are clear downsides to this product. I
tested Skype over a one-week period by calling various Skype users throughout the East
Coast and tried to simulate a conversation that a buyer might have.
First, using Skype takes getting used to. During my five-day test, I never mastered the
connection stage. This is when one Skype user “calls” another Skype user. Skype makes
3
a distinctive sound that lets the user know it is making a call. However, once you
connect to whom you are calling, the picture shows, but it takes abo.
SUG - Singapore - Use of Social communication in the next generation of businessMark Stokes
These are the slides for my presentation to the Singapore SharePoint User Group in September 2014.
I have added some extra points, based on the discussion topics around different cultures and End User Adoption.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Tumblr is perhaps one of the most successful microblogging services in the world over the past decade. By 2018, its intensive growth was the subject of debate among business and IT professionals. Nevertheless, although it has lost some resources since 2018, it is still one of the largest and most successful websites in its segment
This is the Ignite presentation I gave at TOC Frankfurt 2010. It features some of the small steps I'd like to see the industry take for better econtent models.
In the fairly early days of Responsive Design and the very rarely days of progressive disclosure this presentation is a brief walk through of the capabilities of email on mobile devices focussing on Responsive Design and Progressive Disclosure.
The presentation from the Pure360 Customer Interactive Sessions in 2012. This presentation was discussing the Email Recipient Experience or Email RX, Explaining reputation: what is and how recipient actions affect inbox placement in each of the larger ISPs; discussing the various perceptions of the recipient experience with email marketers from various different industries.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
4. Four years ago Email Radio did a show about the
future of email - yes there was an email podcast
before Litmus’s.
On the show there were no two better people
qualified to speak on the subject: Mr Influence Bill
McCloskey and the legend of Mark Brownlow.
www.pure360.com @Pure360
6. The future of email will be defined by more by Mobile
than anything else along with ways of email
separating itself from being lost in social.
The discussion moved to be about why email was
not getting the respect it deserved in the digital
marketing industry and in brands as far as budget
and priority was concerned.
The general census was that Email had been a
victim of it’s own success: cheap, robust, consistent,
‘easy’ and of course there is spam and list purchase.
Image blocking and Outlook using Word to render
had allegedly “ripped the guts out of email design”
according to Bill.
www.pure360.com @Pure360
7. Medium Brand
Search Google
Facebook Facebook
Twitter Twitter
Email Er ... Outlook?
www.pure360.com @Pure360
8. Email was not sexy like the brands, who were also
mediums,
even though email still delivered the best ROI,
content was put everywhere, if you saw it in realtime
on twitter, you won’t open the email about it.
Email was competing and losing to the brands of
search and social
You could look back to design, but of course Outlook
had “ripped the guts out of email design” by using
Word.
There was no exclusivity to being on “the List” so the
medium delivering the most was getting everything
last. As Seth Godin put it, email needed a Purple
Cow!
I wanted to find something sexy about email and
promote it…
www.pure360.com @Pure360
9. Shexzy
Email!
Jordie van Rijn / @jvanrijn
Famous Dutch Email Marketer
www.pure360.com @Pure360
10. The three
Elements of the
Evolution of
Shexzy Email
www.pure360.com @Pure360
11. At the time there wasn’t much to go on but
today there is so much more … So how did
email recover from that...
I see three main elements which have made
email marketing what it is today and what
makes it shexzy…
www.pure360.com @Pure360
12. A lot has happened since 2010…
www.pure360.com @Pure360
x 4000+
13. A lot has happened since, way to much to
cover but some notable ones include HTML
& CSS being able to a lot more, 8+ iPhones,
getting bigger & bendier, Outlook finding
new ways to rip the guts out of Email HTML,
Gmail tabs, new types of spam trap, the
Spamhaus ddos attack slowing down the
internet, Samsung using clips from 2001 to
show that Apple didn’t invent the tablet
design.
www.pure360.com @Pure360
15. IPs were the main filters but IPv4 was running
out and ESPs were using shared pools so ISPs
needed more to track a sender.
Then v4 IPs were given to fridges, then the
credit crunch kicked in and low permission
blasts from larger brands who could no longer
afford TV & print took to solus and affiliates to
get their brand out there, rose to a point where
the ISP s were struggling with the volumes.
Instead of getting more boxes ISPs turned on
reputation and everything changed.
It was harder to get delivered, you had to care
about all recipient reactions and deliverability
was born into a new era.
www.pure360.com @Pure360
17. Email Intelligence was born, we have
software to tell you what everyone was
doing, how ISPs saw you, clean your list,
preview your emails in every inbox before
you send it.
www.pure360.com @Pure360
19. A catch phrase that didn’t bring anything new
as far as functionality - single customer view &
data mining etc. have been around for a long
time, but it was always seen a so very
expensive.
This made it Shexzy and less scary and
brought smaller tools to our attention to solve
one data problem for far less cost. Much of it
was inspired by the need to track social alone.
Email tracking software collects so much data
but you only got opens and click etc. the need
to track behaviour and engagement was
needed and now you can have it all.
www.pure360.com @Pure360
21. A catch phrase that didn’t bring anything new
as far as functionality - single customer view &
data mining etc. have been around for a long
time, but it was always seen a so very
expensive.
This made it Shexzy and less scary and
brought smaller tools to our attention to solve
one data problem for far less cost. Much of it
was inspired by the need to track social alone.
Email tracking software collects so much data
but you only got opens and click etc. the need
to track behaviour and engagement was
needed and now you can have it all.
www.pure360.com @Pure360
23. Open reach is a great strategy to apply even to
your bread and butter newsletter list.
Aim to get every person on your list to open at
least one email a year, track the behaviour and
as people drift down the time line, target them
differently to wake them up.
Once they pass the year mark, then you get
into reengagement.
You will also eventually need to make a
decision about dropping them all together.
It helps to track additional touch points, link
email subscribers to their social profiles, to
browsing your site, all is achievable now.
www.pure360.com @Pure360
25. Bar far the biggest influence to email’s
shexzy factor is smart phones.
Initially the iPhone’s email app rendering
everything brought design back and devs no
longer had to dial themselves back to the
nineties to build an email
www.pure360.com @Pure360
27. One of the biggest changes to email is
opening times, we used to just have to time
it so people were in front of their computers,
now everyone gets to see every email
almost as soon as we send it.
But on a mobile, they very rarely click
straight away because they don’t want to
waste their killing time waiting for a page to
load. more on Mobile Inbox Triage…
www.pure360.com @Pure360
29. Mainly on the iPhone though but we can now make
emails automatically alter their content structure on
the fly based on screen size.
It’s popular to take the desktop version where media
queries are not supported then add styles to make
them change on a mobile where they are.
And ironically many of the code we use to organise
content responsively is very very old.
Media queries are not vital to making an email auto-arrange
itself on a smaller screen but it gives you
most control.
You can build an email to roll down into a single
column without the need for media queries and then
add them to neaten it up where they are rendered.
www.pure360.com @Pure360
31. One of the coolest things we’ve discovered is the how
the hover style works on a mobile.
Part of the reason why Flash was ignored by apple was
because much of its UI was about hovering and a touch
screen does not have a hover.
However, when you do tap an element with a hover, it will
stay hovered, so you can make the email interactive and
show & hide content without them leaving their inbox.
Initially this was rolled out as progressive disclosure
because it was presented as a contents list but a recent
effort from B&Q did a whole lot more.
More and more techniques are emerging to capitalise on
the dynamic option in a mobile inbox by twisting the
purpose and the effect on commonly used web
techniques and how they actually work on a phone.
www.pure360.com @Pure360
33. HTML5 brought the video tag!
iPhones would render the video tag, in fact I even
managed to get Hotmail to play a video.
The fact that you could get video working in an inbox
was very popular but eventually very complex due to
the video file types preferred by each browser.
But animation stayed popular and software evolved
which could push videos through a jpeg image.
Lots more people went for the animated gif and to
save image weight on high quality images the
“cinemagraph” was born, which only animates a
small section of the image.
This House of cards emails was very popular and an
iPad app called Echograph was a very cheeky tool to
convert videos into gifs but only animate a small
section, like a wine pouring or a candle flickering etc.
www.pure360.com @Pure360
34. www.pure360.com @Pure360
What’s in Store
• More phones
• Wearables - plain text for watches
• More email clients / function over render
• Less Spam
• More data
• Shexzier Emails
35. We have all of these very cool things at our disposal now and there is more to
come.
Phone will continue to appear as software pushes the hardware,
As phones get bigger, too big to hold, wearable emerge for easy access; the
apple watch’s inbox is rumoured to show only the plain text, so now that old
thing is back!
As Gmail adds more features, more email clients are appearing, to help people
better organise their busy inbox, a good example is Mailbox from the guys at
Dropbox with a built in snooze feature to allow you to quickly get to inbox zero
now and see the stuff you want to read later, appear back in your inbox later.
Incidentally, this does not render media queries, so you only get the desktop
version, not unlike the Gmail app, but the organisation features still seem to
attract users, like the Gmail app. Definitely something worth keeping an eye on.
There are more and more spam traps, especially zombie traps as emails
expire, so using your data and keeping your list fresh will be more and more
important,
so you’ll need more data to stay relevant and more data you shall have as
ESPs develop and integrate with best of breed tools.
So right now you get to make your emails relevant in content, timing and
rapport and you get to make them fit on any screen and tweak them for the
features of different inboxes, that’s shexzy and there’s more to come.
www.pure360.com @Pure360
36. IT’S A GREAT TIME
TO BE IN EMAIL
www.pure360.com @Pure360
Four years ago Email Radio did a show about the future of email - yes there was an email podcast before Litmus’s.
On the show there were no two better people qualified to speak on the subject:
Mr Influence Bill McCloskey and the legend of Mark Brownlow.
The future of email will be defined by more by Mobile than anything else along with ways of email separating itself from being lost in social.
The discussion moved to be about why email was not getting the respect it deserved in the digital marketing industry and in brands as far as budget and priority was concerned.
The general census was that Email had been a victim of it’s own success: cheap, robust, consistent, ‘easy’ and of course there is spam and list purchase.
Image blocking and Outlook using Word to render had allegedly “ripped the guts out of email design” according to Bill.
Email was not sexy like the brands, who were also mediums,even though email still delivered the best ROI, content was put everywhere, if you saw it in realtime on twitter, you won’t open the email about it.
Email was competing and losing to the brands of search and social
You could look back to design, but of course Outlook had “ripped the guts out of email design” by using Word.There was no exclusivity to being on “the List” so the medium delivering the most was getting everything last. As Seth Godin put it, email needed a Purple Cow!
I wanted to find something sexy about email and promote it…
Jordie told me I was spelling it wrong
At the time there wasn’t much to go on but today there is so much more … So how did email recover from that...
I see three main elements which have made email marketing what it is today and what makes it shexzy…
A lot has happened since, way to much to cover but some notable ones include HTML & CSS being able to a lot more, 8+ iPhones, getting bigger & bendier, Outlook finding new ways to rip the guts out of Email HTML, Gmail tabs, new types of spam trap, the Spamhaus ddos attack slowing down the internet, Samsung using clips from 2001 to show that Apple didn’t invent the tablet design.
IPs were the main filters but IPv4 was running out and ESPs were using shared pools so ISPs needed more to track a sender.
Then v4 Ips were given to fridges, then the credit crunch kicked in and low permission blasts from larger brands who could no longer afford TV & print took to solus and affiliates to get their brand out there, rose to a point where the ISP s were struggling with the volumes.
Instead of getting more boxes they turned on reputation and everything changed.
It was harder to get delivered, you had to care about all recipient reactions and deliverability was born into a new era.
Email Intelligence was born, we have software to tell you what everyone was doing, how ISPs saw you, clean your list, preview your emails in every inbox before you send it
A catch phrase that didn’t bring anything new as far as functionality - single customer view & data mining etc. have been around for a long time, but it was always seen a so very expensive.
This made it shexzy and less scary and brought smaller tools to our attention to solve one data problem for far less cost. Much of it was inspired by the need to track social alone.
Email tracking software collects so much data but you only got opens and click etc. the need to track behaviour and engagement was needed and now you can have it all.
With all of this data, system can now automate your use of it: tell systems who you want to send to and when and what to send, hit save and sit back…
Welcome messages are vital for the “momentum of engagement”
Birthday’s a re an easy win
Cart Abandonment has proven a very cost effective way of saving lost revenue
Recently Viewed items from a web-shop is a step back rom the cart but can maintain interest and momentum
Product Recommendations from ether “people who also bought this…” to crowd sourced popular products in general can easily help personalise an email.
Open reach is a great strategy to apply even to your bread and butter newsletter list.
Aim to get every person on your list to open at least one email a year, track the behaviour and as people drift down the time line, target them differently to wake them up.
Once they pass the year mark, then you get into reengagement.
You will also eventually need to make a decision about dropping them all together.
It helps to track additional touch points, link email subscribers to their social profiles, to browsing your site, all is achievable now.
Bar far the biggest influence to email’s shexzy factor is smart phones.
Initially the iPhone’s email app rendering everything brought design back and devs no longer had to dial themselves back to the nineties to build an email
One of the biggest changes to email is opening times, we used to just have to time it so people were in front of their computers, now everyone gets to see every email almost as soon as we send it.
But on a mobile, they very rarely click straight away because they don’t want to waste their killing time waiting for a page to load.
Mainly on the iPhone though but we can now make emails automatically alter their content structure on the fly based on screen size.
It’s popular to take the desktop version where media queries are not supported then add styles to make them change on a mobile where they are.
And ironically many of the code we use to organise content responsively is very very old.
Media queries are not vital to making an email auto-arrange itself on a smaller screen but it gives you most control.
You can build an email to roll down into a single column without the need for media queries and then add them to neaten it up where they are rendered.
One of the coolest things we’ve discovered is the how the hover style works on a mobile.
Part of the reason why Flash was ignored by apple was because much of its UI was about hovering and a touch screen does not have a hover.
However, when you do tap an element with a hover, it will stay hovered, so you can make the email interactive and show & hide content without them leaving their inbox.
Initially this was rolled out as progressive disclosure because it was presented as a contents list but a recent effort from B&Q did a whole lot more.
More and more techniques are emerging to capitalise on the dynamic option in a mobile inbox by twisting the purpose and the effect on commonly used web techniques and how they actually work on a phone.
HTML5 brought the video tag!
iPhones would render the video tag, in fact I even managed to get Hotmail to play a video.
The fact that you could get video working in an inbox was very popular but eventually very complex due to the video file types prefered by each browser.
But animation stayed popular and software evolved which could push videos through a jpeg image.
Lots more people went for the animated gif and to save image weight on high quality images the “cinemagraph” was born, which only animates a small sectoin of the image.
This House of cards emails was very popular and an iPad app called Echograph was a very cheeky tool to convert videos into gifs but only animate a small section, like a wine pouring or a candle flickering etc.
We have all of these very cool things at our disposal now and there is more to come.
Phone will continue to appear as software pushes the hardware,
As phones get bigger, too big to hold, wearable emerge for easy access; the apple watch’s inbox is rumoured to show only the plain text, so now that old thing is back!
As Gmail adds more features, more email clients are appearing, to help people better organise their busy inbox, a good example is Mailbox from the guys at Dropbox with a built in snooze feature to allow you to quickly get to inbox zero now and see the stuff you want to read later, appear back in your inbox later. Incidentally, this does not render media queries, so you only get the desktop version, not unlike the Gmail app, but the organisation features still seem to attract users, like the Gmail app. Definitely something worth keeping an eye on.
There are more and more spam traps, especially zombie traps as emails expire, so using your data and keeping your list fresh will be more and more important,
so you’ll need more data to stay relevant and more data you shall have as ESPs develop and integrate with best of breed tools.
So right now you get to make your emails relevant in content, timing and rapport and you get to make them fit on any screen and tweak them for the features of different inboxes, that’s shexzy and there’s more to come.