Amazon is the largest online retail store founded by Jeff Bezos in 1994. It started as an online bookstore operated out of Jeff Bezos' garage, but has expanded to sell virtually any product. The site has become popular due to heavy user input - customers can review products, publish content, and sell items directly on the Amazon marketplace. While praised for its wide selection and customer reviews, some criticize Amazon's cluttered homepage and difficult to find customer support pages.

1. Amazon.com By Ryan Pluck

2. Menu 1. Overview of Amazon 2. History and Creator of Amazon 3. Purpose of Amazon 4. Content on Amazon 5. Uses for Amazon 6. Amazon as a Web 2.0 Site 7. Similar Sites 8. Information on Amazon 9. Positives and Negatives of Amazon

3. Overview of Amazon Amazon is the largest online retail store in the world. It was founded by Jeff Bezos in 1994. It is partnered with many different retailers. Much of the site's popularity is because of how much the users can add to the site.

4. The History and Creator of Amazon Amazon was founded by Jeff Bezos in 1994. It was originally operated entirely in a garage in Bellevue, Washington. It was given funding by two men named Nick Hanauer and Tom Alburg. Within the first month Amazon was able to ship orders to all states as well as forty-eight different countries. The website originally only sold books but eventually sold more products as the site grew.

5. The Purpose of Amazon Amazon is meant to be an online retail store. But Jeff Bezos says that it is made to be an "online community". Much of the site relies on user input. The site has many products in many different categories. Users are able to put their own products on the site as well as give reviews on products.

6. Content on Amazon Content on Amazon comes from the users as well as companies partnered with the site. Products sold on the site are either from companies or from other users.

7. Uses for Amazon Amazon can be used by schools, businesses, and consumers. Schools can buy books and other materials from the site to use for teaching. Businesses can use the site to sell their products. Consumers can use the site to buy many different products, sometimes at a lower price than other retailers.

8. Amazon as a Web 2.0 Site Amazon allows users to share their opinions on products as well as give products to sell themselves. Much of the data on the site is supplied by publishers and users. The site is built around user input.

9. Similar Sites Amazon's closest competitor is Staples. Staples only makes about a third of the revenue Amazon does. Staples only sells office supplies compared to Amazon which sells practically anything.

10. Information on Amazon Amazon is known as the largest online retail site in the world. It's closest competitor does not make nearly as much money as Amazon does. The site is well recieved, making the "nice list" of the naughty and nice list made by "Consumer Report." Amazon is partnered with many companies including Stealth Hydroponics, Cricket, The Gap, Nordstrom, and Land's End.

11. Positives and Negatives of Amazon Positives Amazon sells many products. Products are usually sold at lower prices than other retailers. User reviews make making choices on what to buy easier. Negatives The homepage is messy. The help section is placed at the bottom in small print.