This document discusses how brands can leverage Snapchat for content marketing. It provides an overview of Snapchat, noting that it allows users to share photos and videos that disappear within 10 seconds or 24 hours. It then outlines opportunities for brands on Snapchat, such as engaging millennials with authentic, relevant content and running contests that encourage sharing on other networks. The document also identifies pitfalls to avoid, like being disingenuous or using Snapchat solely for promotion. It provides examples of how brands like Taco Bell, GE and McDonald's have successfully used Snapchat for storytelling, challenges, announcements and geofilters.