Social Media Optimization - Integrating SEO & Social Media

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Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.

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Social Media Optimization - Integrating SEO & Social Media

  1. 1. OXIEM | 7003 POST ROAD, SUITE 416 | DUBLIN, OH 43016 | T: 866.432.8235 | W: OXIEM.COM oxiem.com
  2. 2. Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Search Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion Social Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy oxiem.com
  3. 3. The Perfect Storm The Rise of SEO & SoMe oxiem.com
  4. 4. Fact: We Like to Search oxiem.com
  5. 5. SEM Marketing Spending oxiem.com
  6. 6. Social Media Stats The Stuff You Already Know • Facebook has over 400 million users worldwide • Twitter grew over 1,000 percent in 2009 • LinkedIn has over 60 million users • Social media is the top digital priority in 2010 among senior marketers • 70% of bloggers are organically talking about brands on their blog • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. oxiem.com
  7. 7. Marketing Budgets are Changing oxiem.com
  8. 8. Social Search? oxiem.com
  9. 9. Welcome to Real Time oxiem.com
  10. 10. Google’s Getting Social oxiem.com
  11. 11. “Do not confuse motion and progress.” A rocking horse keeps moving but does not make any progress. Alfred A. Monapart oxiem.com
  12. 12. No Site Is An Island oxiem.com
  13. 13. The Silo Approach TRADITIONAL SOCIAL SEARCH ENGINE MARKETING MEDIA OPTIMIZATION WEBSITE oxiem.com
  14. 14. A Better Approach Traditional Marketing Search Social Media Engine Optimization WEBSITE oxiem.com
  15. 15. The Ideal Marketing Marriage oxiem.com
  16. 16. The Art & Science Of Search oxiem.com
  17. 17. The Basics of Search – Organic & PPC oxiem.com
  18. 18. The Pillars of SEO On-Page Off-Page Optimization Optimization • Keyword rich text • Solid keyword list • Headings • Linking strategies • Title tags • Anchor text • Meta tags • Directory submission • Calls to action • Keyword focused links • URL structure • Social media! • Internal linking • Much more! oxiem.com
  19. 19. Focus on Quality Targeted Traffic Generated Quality Of Conversion Visit oxiem.com
  20. 20. Harnessing “People Streams” oxiem.com
  21. 21. Tips for Social Media Optimization oxiem.com
  22. 22. Linkability! Key to Success: Fresh, high-quality content! Tactics: • Blog • Whitepapers • E-books • Sharable content on your website oxiem.com
  23. 23. Make Sharing Easy! Remember, good content get’s shared. Are you making it easy for viewers to share? Top Sites to Consider: • Delicious • Digg • Technorati • Facebook • Twitter • Google Buzz (maybe) oxiem.com
  24. 24. High Quality Blog Content • Integrate your top performing keywords • Download the “All in One SEO” Pack for Wordpress • Outbound Links • Offer RSS & Subscriptions buttons • Headlines, Tags & Categories • URL Structure • www.yourblogsite.com/?p=123 • www.yourblogsite.com/2007/01/01/blog_entry_title_here oxiem.com
  25. 25. Optimize your Social Media Profiles • Make sure your linking to your website in all profiles! • LinkedIn links • Facebook Fan Pages • Twitter bios • Delicious, Digg and other social bookmarking profiles • Integrate keywords in bio’s • Use bit.ly to track and measure all links you are sharing oxiem.com
  26. 26. Dynamic Content • Dynamic content (video, images, podcast, etc.) • Use quality headlines and keyword rich descriptions • Don’t forget keyword rich tags oxiem.com
  27. 27. Align Measurement Tactics • What are your objectives & goals? • Use Google Analytics to monitor, measure and adjust • Use bit.ly to track and measure all links you are sharing oxiem.com
  28. 28. Social Media Optimization But Remember oxiem.com
  29. 29. Tips for Success • Content is King – Quality content will always win! • Be a resource – Share unique, relevant and helpful stuff • Be real & authentic – It actually works! • Social media is a two-way space oxiem.com
  30. 30. Questions? Billy Fischer | bfischer@oxiem.com| 614.448.1809 7003 Post Road, Suite 416 Dublin, Ohio Twitter.com/billyfischer Facebook.com/billyfischer Linkedin.com/in/billyfischer Blog.oxiem.com oxiem.com

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