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Pinterest As a Marketing Strategy


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How can you use pinterest for your brand? Find out how (for non-profits and small businesses too!).

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Pinterest As a Marketing Strategy

  1. 1. Pinterest As A Marketing Strategy
  2. 2. Agenda1) Introduction: Who we are2) Introduction to Pinterest3) Pinterest Engagement4) Pinterest in Marketing5) Questions and Answers
  3. 3. PresenterBrienne TorleyCommunity Media Manager Sarah Lambrick Social Data Analyst
  4. 4. Pinterest • ‘A content sharing service that allows members to "pin" images, videos and other objects to their pinboard’ • Users can create individual profiles that display their unique personalities and styles
  5. 5. Pinterest Terms Pinning: The act of posting aPinterest: A content sharing service that picture onto a pinboardallows members to "pin" images, videos andother objects to their pinboard Pinboard: A set of theme-based pins that are gathered together onPin: an image or video uploaded to a virtual bulletin boardPinterest Pinner: A user with a PinterestSource Domain: The original website that account that can post, comment,a image or “pin” has come from. It is linked like and re-pinthrough the picture and can be accessedwhen that picture is clicked Re-Pin: To click the re-pin button on a picture and post it to your own pinboard
  6. 6. Facts Pinterest is the fastest growing social media site in history Third most popular social media network in the world (based on referral traffic and daily active users)Pinterest generates more referral traffic to websites than YouTube, Google+ and LinkedIn combined Pinterest generates 27% more revenue per click than Facebook
  7. 7. • Buyers referred from Pinterest are 10% more likely to buy, spending 10% more than those referred from other social media sites and 70% more than those referred from websites
  8. 8. Pinterest EngagementImages create emotional reactions = Emotional connections to your business If a picture speaks a thousand words, imagine what a whole pinboard of them can do to represent your business’s personality and values
  9. 9. Goal: Gain social media exposure through PinterestPlan: 1) Find 50 Inspirational women 2) Send them a virtual gift tailored to their interests 3) If they repinned it, it got hand delivered to their door 4) Surprise!50 excited women took pictures and pinned onPinterest, posted on Facebook and tweeted on Twitter
  10. 10. The Results?+ + =
  11. 11. Self- Advertisement + Company Interests = Strong Consumer
  12. 12. Tips and TricksKeep pictures “pinnable” (visually stimulating and interesting)Don’t post anything that won’t add value to your companyTo keep intellectual property intact, watermark a logo onto any company-made imagesFollow Pinners that you believe would want to follow you80% of pins are re-pins, so a pin’s life is immensly higher than that of a tweet, Facebook post and comment combined
  13. 13. Overall * Pinterest is the fastest growing social media site in history, don’t get left behind * Pinterest increases referrals, the propensity to buy, and amount of money spent per purchaser * Creating a unique campaign is virtually free to run, increases brand awareness, and boosts interactions and impressions
  14. 14. JOIN US /mavensocialContact details Twitter/