Social Media Optimization for PRSA SW District Conference

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Ed Schipul walks PRSA SW District Conference attendees through ways to utilize traditional PR strategies with updated Social Media tools to create relevant and successful public relations campaigns.

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Social Media Optimization for PRSA SW District Conference

  1. Social Media Optimization: Putting the Relations back in PR Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/olsenweb/977617117/
  2. www.redbullartofcan.com 2008 1929 Have things changed so much?
  3. What we’ll talk about... • Traditional PR strategies with a 2.0 twist • Four pillars of Social Media success • Keeping it sustainable Tying traditional strategy and new tools together
  4. Traditional (old) Media
  5. Social (new) Media
  6. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/

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