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Pinterest in 15 Minutes: How Brands can Profit from Pinterest
 

Pinterest in 15 Minutes: How Brands can Profit from Pinterest

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In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.

In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.

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  • Remember pinning photos, reminders, lists, etc. to bulletin boards or the refrigerator? Well, Pinterest is bringing it to the web allowing to create a visual haven for these images, tasks, reminders, projects, and anything else you want to add to a pin board that you create.Pinterest is a content curation platform allowing you to design and create bulletin boards based on any category you wantThe VALUE: Lies in social boomarkingIt’s a social bookmarking site and electronic bulletin board all rolled into oneYou can follow people, or you can follow specific boards, its up to you!It is still currently invite-onlyPinterest was born in 2009 launching in closed-beta in March 2010Time Magazine listed Pinterest as one of the “50 Best Websites of 2011” It now drives more referral traffic than Google+, YouTube and LinkedIn combined
  • To delve into some Pinterest stats, Pinterest was born in 2009 launching in closed-beta in March 2010Time Magazine listed Pinterest as one of the “50 Best Websites of 2011” Over 80% of pins are re-pins, meaning that people simply find a pin a user has uploaded, and they repin it to one of their own boards. Think of it as retweeting on twitter. This amount of repinning demonstrates the tremendous virality at work in the Pinterest community.  To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of retweets
  • By Jan 2012 Pinterest had over 11.7 million unique U.S. users and according to comScore this made it the fastest growing standalone site in history to gain 10 million unique users Pinterest is engaging members two to three times better than TwitterPinterest has more than doubled its traffic since November 2011 to 11 million monthly unique visitsPinterest users spend an average of 1hr & 17min. on the site which is more than Twitter, LinkedIn & Google+ combinedOnly Facebook and Tumblr have more social media time on site than Pinterest.
  • Ann Taylor recently had a Valentines Day pinterest contest where users had to create a Valentine's Day-themed board titled “Ann Taylor Hearts Fashion Contest." They had to pin least 4 Ann Taylor looks to the board, along with any inspirational/mood imagery that reveals what you love about Valentine's Day. Judges were looking for creativity and originality as well as use of Ann Taylor ProductsThink about what contests your brand can do to best showcase and highlight your products and services
  • To make pinning even easier for users and to easily monitor how many people have pinned an image, add the “pin it” button to your site. People are able to easily pin the image and add it to one of their boards
  • Many brands have started using Pinterest as a platform to conduct market research or test product launches. In recent days one creative suggestion was to use Pinterest as sort of social online focus group to see first reactions
  • You can create boards highlighting coupons that you are offering to customers and you can drive the user back to the site where you are featuring the coupon to increase traffic and bring people to your site.
  • You can add prices to your pins to create your own Pinterest shop. To add a price to a pin, type the $ or £ symbol followed by the item’s price in the pin’s description. It will automatically generate the price banner in the top left corner of the pin. These pins may be featured in Pinterest’s “Gifts” section.
  • Pin tutorials on your boards. Need to walk a client through how to use your products or services? Or do you want to create free how-to videos to use as promotional materials? Pin your videos and presentations on special “How-To” or “Tutorial” boards. Anything you teach your clients can be made into a tutorial.
  • Another great thing about Pinterest is that its not only for pictures but for videos as well! You can easily watch the videos right on Pinterest. Pin the videos from your YouTube page to drive traffic back to your channel
  • People love to know the story of a brand. It humanizes the brand and show the journey a brand. Post photos from throughout your brands history’s to tell a great story.
  • Create a visual portfolio to show off the great work your company has done. GE makes, among other things, impressive machinery, and GE’s Badass Machines board highlights some impressive creations from GE over the years.
  • GE also has an “Archive” board that gives a visual history of the company’s products through the years. 
  • I particularly love the behind-the-scenes board devoted just to Peapod's delivery trucks. is a great way to give customers an inside look into a business that, on the outside, may not seem so glamorous. get creative about showing off your brand in an interesting and unique way. You can do this by showcasing some behind-the-scenes content that shows the people behind your brand, injecting some personality into your business and make it easy to relate to.
  • Pinterest can also help with customer service. If you see that someone has pinned one of your products to a board that is negative such as “bad products” or “products I don’t like” you can reach out to that user or use it as marketing research if you are noticing a trend across a specific product.
  • Create a testimonials board to highlight the success of your business. Highlight positive feedback you get, and put it into a blog, then pin it to a board to show the success of you company.
  • Show the human face of your brand by creating a special board to highlight your company’s team members. Use the description under each photo to write a bio of each person and tag them in the description by using the @ symbol followed by their name
  • Show the human side of your Brand by providing a look into your office space to give a behind the scenes look
  • Create boards for events that you are hosting or speaking at. Have the registration form pinned onto a board and link back to the registration page.. Also highlight pictures from the event afterwards tagging people when appropriate
  • Become an information curator for your niche. Gather the newest and best resources on your boards. Become a trusted source of information on Pinterest, and your following will grow by leaps and bounds.
  • Those who are looking to maximize their content from conversions know that repurposing content is extremely important. Here is an example of a graph we did for president’s day. We published a blog post and then linked the graphic used within the blog to drive traffic back to our site.It's never too late to re-purpose some content. Look for a new angle, identify a new audience or translate it onto a different platform.
  • When creating your Pinterest profile also make sure to:• Make your profile open to search engines• Fill your About section with relevant keywords• Add your website URL in the About section. It is a dofollow link and will help your seo• Set your location to better attain geo-targeted trafficKeep in mind that Google is not only indexing Pinterest profiles, but also individual boards. Using keywords throughout your Pinterest profile is a great way to increase SERP visibility.
  • Each board header is considered a H3 Tag. Create boards around keywords that your brand is looking to be found for.
  • Pinterest is slowly building an impact over external search results that you’re competing for on google.It’s an excellent solution for brands. Though Pinterest made the referred link and the image links, NoFollow, There are a few places on Pinterest where links are still followed. One of them being within the description of a pin, with the caveat being that the anchor text is the rootdomain.   
  • You can add contributors to specificboards you choose so they are able to pin to that board. Think of them as being an administrator to a particular board. Great for companies so that different employees can help pin you company’s resources and culture onto specific boards
  • You can tag people in your pins by adding the @symbol and typing their name in the description or comment box. If you are familiar with Facebook tagging in pictures it is a similar concept. It makes the name clickable and will drive you to their Pinterest account
  • After you pin a new image using the Pinterest browser bookmarklet (a great tool in its own right,) use its built-in social media prompts to re-share your pin on Twitter and Facebook
  • Your Pinterest page has its own RSS feed! Find your Pinterest feed by clicking on the RSS symbol under your profile photo, then use it anywhere you can use a feed. Advertise your Pinterest feed to your readers and ask them to add you to their RSS feedreaders so they can stay up to date on what you’re doing on pinterest.Source: http://www.copyblogger.com/pinterest-marketing/
  • Do you have a Blog site? Insert the “follow me on pinterest” button in a widget in your WordPress sidebar by using a Pinterest widget. Simply choose the image you would like, select the HTML code to embed and copy and paste the code on your site where you would like it to appear.
  • Pinterest now drives more referral traffic than Google+, YouTube and LinkedIn combined. As long as you are pinning images from your website, this can help to significantly increase your traffic. In this example, I pinned a firepit from Target to my board “products I love”. If you click on the image, it leads you right back to targets page where I pinned it from.
  • A great resource is to see who is pinning your products. Enter this url and insert your domain name of your website or blog or any one of your sites to see who has pinned images from your website. We decided to look at what has been pinned from Lands End website. It is a great tool to see what is resonating with people and what they are interested in about your brand

Pinterest in 15 Minutes: How Brands can Profit from Pinterest Pinterest in 15 Minutes: How Brands can Profit from Pinterest Presentation Transcript

  • in 15 minutesPresented by .
  • Questions?• Submit Questions:• Via the GoToWebinar “Questions” Box• Twitter: @ovrdrv or #pindrive• Join Our Google+ Hangout Afterwards 2 .
  • Overdrive: Integrated Online Marketing Agency Search Engine Optimization Search Engine Analytics Marketing Marketing Online Automation, Email Advertising, Media Marketing, etc. Creative, Website Social Media, Blogs Design 3 .
  • Less than 2 hours:• 306 repins• 64 likes• 3 comments 4 .
  • Presenters: Ja-Naé Duane Danielle Laurion Director, Social Media Marketing Social Media Specialist Overdrive Interactive Overdrive Interactive @TheSunQueen @dlaur5 5 .
  • What is Pinterest? .
  • 7 .
  • Pins by MethodSource: http://www.businessinsider.com/6-charts-that-reveal-the-truth-about-pinterests-crazy-growth-2012-2?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+All 8ey+Insider%29&utm_content=Google+Reader#40-60-of-users-still-actively-pin-or-share-items-on-pinterest-8-weeks-after-theyve-joined-3 .
  • Pinterest’s Growth 9Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/?sm=twitter&date=020812 .
  • 25+ Ways to Use Pinterest .
  • Hold a Contest! 11 .
  • Add the “Pin It” Button 12 .
  • Conduct Market Research 13 .
  • Couponing 14 .
  • Put a Price on It 15 .
  • “How To” and “Tutorials” 16 .
  • Video: Lights, Camera, Action! 17 .
  • Company History 18 .
  • Visual Portfolio 19 .
  • Archive Past Products 20 .
  • Show Behind-the-Scenes 21 .
  • Customer Service 22 .
  • Create a Testimonials Board 23 .
  • Human Face of Your Brand 24 .
  • Show Company Culture 25 .
  • Events and Conferences 26 .
  • Become an Information Curator 27 .
  • Repurpose ContentBlog GraphicPost 28 .
  • Optimize Profile SEO Title Keyword Rich Description and URL Add Company URL and Social Channels 29 .
  • Keyword Rich Board Header 30 .
  • Optimize Each Pin NoFollow NoFollow Keyword Rich Description 31 .
  • Have Multiple Board Administrators 32 .
  • Tag people in your pins 33 .
  • Share your Pin! 34 .
  • Add an RSS Feed 35 .
  • Integrate into your Blog 36 .
  • Increase Traffic 37 .
  • Who has Pinned from your site? http://pinterest.com/source/landsend.com 38 .
  • Questions and Discussion 39 .
  • http://www.facebook.com/overdriveinteractive 40 .
  • Upcoming Webinars“Opportunities in Online Advertising” Thursday, March 15 12:30-1:30 PM ET 41 .
  • Please fill out the online evaluation! 42 .
  • Thank you! Ja-Nae Duane Overdrive Interactive, Director of Social Media jduane@overdriveinteractive.com Danielle Laurion Social Media Specialist dlaurion@overdriveinteractive.com Moderator: Louis Gudema Overdrive Interactive, Vice President of Business Development lgudema@overdriveinteractive.com P: 617-254-5000, x1103 43 .
  • Thank You .