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David Berkowitz VP Emerging Media 360i @dberkowitz [email_address] blog: MarketersStudio.com

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From: David Berkowitz To: CET World Relive this presentation over and over again! http://bit.ly/cetw2011

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Get yer playbooks right here 360i.com/socialcommerce

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Going where few mobile social media users have gone before…

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Table of contents <ul><li>A bit about what I’m doing here </li></ul><ul><li>Some lofty stage setting </li></ul><ul><li>10 incredible mobile social trends that will change your life and may make you want to put Emerging Media in your job title </li></ul><ul><li>Recap </li></ul><ul><li>Appendix : 3 pages of links from this talk </li></ul>Note: Check the Speaker Notes on SlideShare, or the notes field in the download, for added context

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7.2B 7.4B

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1. Social Fashion 5. Putting ME in RecomMEndations 2. Tag, You’re It 3. Interactive TV 6. Social Context 7. Geo-Gaming 4. Q&A 8. Augmented REALity 9. Near Field Community 10. Facial Recognition

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What does it mean for real people?

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Fortunately, I found some. Well, I found Lenny Legoman… Hi!

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Fortunately, I found some. Well, I found Lenny Legoman… … and he recruited a few friends.

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DISCLAIMERS No ninjas were harmed during the creation of this presentation. LEGO images are via http://minifigures.lego.com (except for Lenny Legoman, a name of my own device, and I found him on Google Image Search by looking for ‘ lego man white background’ and winding up at http://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpg ). LEGO is not a current client of this presenter nor his agency, though this presenter played with quite a bit of LEGO as a kid and still thinks it’s pretty awesome, even if he doesn’t know how on Earth someone would spend hundreds of dollars on one of their more advanced sets. These opinions have not been vetted by anyone, including the presenter himself. In some alternative universe cupcakes are good for you. I prefer real ninjas to social media ninjas.

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Lenny’s challenge How do I figure out what to wear?!?!?

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<ul><li>Adding Facebook likes increased Steve Madden’s mobile site’s traffic by 30% within 24 hours. </li></ul><ul><li>- Mobile Marketer </li></ul>Mobile social 101: start with Facebook

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m

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Mirror, mirror tweeting on the wall…

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Reality check If these apps get me more compliments when I go out, I’m going to be hooked! Make it work!

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Lenny’s challenge How do I organize all this stuff I’m sharing?

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<ul><li>“ Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green .” </li></ul>

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<ul><li>“ Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green .” </li></ul>

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It’s like the HSBC “Different Values” campaign where the same image has different meanings to different people

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Reality check Tags seem like a lot of work… unless they help me make sense of my world.

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Lenny’s challenge When I’m watching TV, how do I share stuff and see what others are saying?

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The messy middle…

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400

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Mobile TV watching is a very social experience Source: Yahoo / Nielsen

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The present and near-future: use mobile apps to sync up with TV allowing for interactive content and sharing

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Reality check I’m as big a channel surfer as there is, and TV’s far more fun when my phone makes it social.

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Lenny’s challenge Who can I ask questions that matter to me right now?

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Reality check Any answers I get better be faster than Google or Siri, and even more relevant.

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Lenny’s challenge Why do I get the same recommendations as my grandpa? What’s wrong with deals for 50% off your next Bingo tournament?

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Wisdom app

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Reality check My phone is personal, so any recommendations better be all about ME.

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Lenny’s challenge How can I find out if friends or people I should know are nearby?

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Javits Sonar

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Reality check It takes a lot to weird me out, and this stuff weirds me out.

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Lenny’s challenge How can mobile games feel totally relevant wherever I am?

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Reality check Geogaming’s for geeks, but if it becomes part of Angry Birds or Words with Friends, I’ll be hooked.

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Lenny’s challenge How can I… umm… augment stuff? IDK.

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Airwalk

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Reality check I know a few things about augmentation, but this is over my head. Make it fun or useful and skip the jargon.

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Lenny’s challenge How can I really interact with any place or object right where I am?

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Survey says… “ 2011 is — finally — the year that near field communication begins to matter. The market will finally move away from the trial stage in regions where NFC infrastructure is in place.” Forrester Research 2011 Mobile Trends report

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Reality check Does this work on my 1983 Motorola DynaTAC? If not, I’ll use NFC when I get around to upgrading.

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Lenny’s challenge How can facial recognition work when all our faces look the same?

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Lenny’s challenge How can facial recognition work when all our faces look the same?

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Utility

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Matchmaking

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Substitutions

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Branded content in-store

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Branded content via mobile

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Reality check I will make great sacrifices for no one to find out who I am.

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1. Social Fashion 5. Putting ME in RecomMEndations 2. Tag, You’re It 3. Interactive TV 6. Social Context 7. Geo-Gaming 4. Q&A 8. Augmented REALity 9. Near Field Community 10. Facial Recognition

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Thank you! <ul><li>David Berkowitz [email_address] </li></ul><ul><li>@dberkowitz Blog: MarketersStudio.com </li></ul><ul><li>More at 360i: @360i / blog.360i.com </li></ul>

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Appendix: Links from this talk This is the best looking appendix I’ve ever examined!

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Appendix: Links from this talk This is the best looking appendix I’ve ever examined! Let me know if you need an appendectomy.

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Links from this presentation (page 1 of 3) <ul><li>Intro </li></ul><ul><ul><li>Social Commerce Playbook: www.360i.com/socialcommerce </li></ul></ul><ul><li>1) Social Fashion </li></ul><ul><ul><li>Go Try It On: www.gotryiton.com </li></ul></ul><ul><ul><li>Fashism: www.fashism.com </li></ul></ul><ul><ul><li>Tweeting mirror: www.nedap-retail.com/fashion/intelligent-mirror </li></ul></ul><ul><li>2) Tag, You’re It </li></ul><ul><ul><li>Pinterest: www.pinterest.com </li></ul></ul><ul><ul><li>Instagram Hot Trends: web.stagram.com/hot/ </li></ul></ul><ul><li>3) Interactive TV </li></ul><ul><ul><li>IntoNow: www.intonow.com </li></ul></ul><ul><ul><li>GetGlue: www.getglue.com </li></ul></ul><ul><ul><li>Shazam: www.shazam.com </li></ul></ul>

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Links from this presentation (page 2 of 3) <ul><li>4) Questions? Answers. </li></ul><ul><ul><li>Localmind: www.localmind.com </li></ul></ul><ul><ul><li>Opinionaided: www.opinionaided.com </li></ul></ul><ul><li>5) Putting ME in RecomMEndations </li></ul><ul><ul><li>Alfred: www.alfredmobile.com </li></ul></ul><ul><ul><li>Foursquare: www.foursquare.com </li></ul></ul><ul><ul><li>Wisdom: www.wisdom.com </li></ul></ul><ul><li>6) Social Context </li></ul><ul><ul><li>Sonar: www.sonar.me </li></ul></ul><ul><ul><li>Banjo: www.ban.jo </li></ul></ul><ul><li>7) Geo-Gaming </li></ul><ul><ul><li>Traveler’s Quest: www.kittycode.com/products/travelersquest/ </li></ul></ul><ul><ul><li>Dokobots: www.dokobots.com </li></ul></ul><ul><ul><li>Life is Crime: www.lifeiscrime.com </li></ul></ul><ul><ul><li>Gumshoe: www.playgumshoe.com </li></ul></ul>

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Links from this presentation (page 3 of 3) <ul><li>8) Augmented REALity </li></ul><ul><ul><li>Layar Vision: www.layar.com/layar-vision/ </li></ul></ul><ul><ul><li>Aurasma: www.aurasma.com </li></ul></ul><ul><ul><li>Airwalk by Goldrun: www.goldrungo.com (recap: bestadsontv.com ) </li></ul></ul><ul><ul><li>New Balance baton: www.digitalbuzzblog.com </li></ul></ul><ul><li>9) Near Field Community </li></ul><ul><ul><li>Mixi check-ins: www.mixi.jp (recap: techcrunch.com ) </li></ul></ul><ul><ul><li>Touchatag: www.touchatag.com (more on Slideshare ) </li></ul></ul><ul><ul><li>Coca-Cola vending machine: video on Engadget </li></ul></ul><ul><li>10) Facial Recognition </li></ul><ul><ul><li>Coca-Cola social event: www.simplyzesty.com/facebook/ (recap, video) </li></ul></ul><ul><ul><li>FaceMate: www.findyourfacemate.com </li></ul></ul><ul><ul><li>Cartoonizer for Android: market.android.com </li></ul></ul><ul><ul><li>Kraft vending machine: video on PSFK </li></ul></ul><ul><ul><li>Kate Upton staring contest: video at kate-upton.com (for work, of course) </li></ul></ul>