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Social Media for Social Good

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Social Media for Social Good

  1. 1. Social Media for Collective Impact Amy Neumann Social | Impact Consulting, LLC amy@soc-impact.com | 310-729-9888 | http://soc-impact.com October 2011 | ASU Collective Impact - Sustainability Conference
  2. 2. Agenda Highlights What is the current social media landscape? Why is social media important for collective impact? Text Who, what, when, where, why & how: Twitter Facebook LinkedIn Other great sites and tools (c)StartYourDoc.com 30
  3. 3. So why is social media important? “Luck is quite predictable. If you want more luck, Tex That’s what social media is. Be where take more chances. Be more active. Show up more people are, when they are, with the often.” message they want. ~ Brian Tracy t On a phone...a computer...a tablet...at work, at home, anywhere... We all tend to like certain things. We like to be entertained, to learn, to save time, to save money, to be ahead of the pack, to feel inspired, to help others, to grow. So how does your strategy fit into the humanness of marketing? (c)StartYourDoc.com 29
  4. 4. What are we doing Text online? Text Text
  5. 5. Tex Where are we spending our time? t Other Platforms Blogging (WP, Tumblr, site) Text YouTube Text Flickr Google+ Slideshare Wikipedia Quora Niche
  6. 6. It’s everybody . Text Text
  7. 7. People like to do good. Text
  8. 8. Text Across demographics. Text
  9. 9. What works? Hint: not broadcasting... Listen -- Learn ---Share -- Respond Twitter Facebook S YouTube, LinkedIn Flickr, Blogs, Tools
  10. 10. What works? Hint: not broadcasting... Listen -- Learn ---Share -- Respond What works well: ‣ Listen Twitter Facebook ‣ Learn ‣ Share S ‣ Respond YouTube, LinkedIn Flickr, Blogs, Tools
  11. 11. The Chain of Interest (c)StartYourDoc.com 22
  12. 12. The Chain of Interest Measure & Goals S Strategy Message Sites Listening Review (c)StartYourDoc.com 22
  13. 13. The Chain of Interest Measure & Goals S Strategy Message Sites Listening Review What do we want to accomplish? (c)StartYourDoc.com 22
  14. 14. The Chain of Interest Who do we want to join in our conversations? Measure & Goals S Strategy Message Sites Listening Review What do we want to accomplish? (c)StartYourDoc.com 22
  15. 15. The Chain of Interest Who do we want to join in our conversations? Measure & Goals S Strategy Message Sites Listening Review What do we want to Where are our passionate people spending time? accomplish? (c)StartYourDoc.com 22
  16. 16. The Chain of Interest Who do we want to join in our conversations? What do they want to hear/ learn/ share? Why? Measure & Goals S Strategy Message Sites Listening Review What do we want to Where are our passionate people spending time? accomplish? (c)StartYourDoc.com 22
  17. 17. The Chain of Interest Who do we want to join in our conversations? What do they want to hear/ learn/ share? Why? Measure & Goals S Strategy Message Sites Listening Review What do we want to Where are our passionate people spending time? How do we know if we’re connecting? accomplish? (c)StartYourDoc.com 22
  18. 18. The Chain of Interest Who do we want to join in our conversations? What do they want to hear/ learn/ share? Why? Goals S Strategy Message Sites Listening Measure & Review Success ! What do we want to Where are our passionate people spending time? How do we know if we’re connecting? accomplish? (c)StartYourDoc.com 22
  19. 19. The Big Dogs 1 Twitter 2 Facebook 3 LinkedIn 4 Others: Blogs, YouTube, Flickr, Google+, Wikipedia
  20. 20. Why Twitter? (You can break the old rules.) Text (c)StartYourDoc.com
  21. 21. Why Twitter? “Twitter is a conversation. (You can break the old rules.) It’s truly what I love about it.” Text ~ Scott Stratten, Unmarketing @unmarketing (c)StartYourDoc.com
  22. 22. T.W.E.E.T. - Target . Text Text Write Engage Explore Track
  23. 23. Editing Activity: . Text Text How to write to get your message shared
  24. 24. The Big Dogs 1 Twitter 2 Facebook 3 LinkedIn 4 Others: Blogs, YouTube, Flickr, Google+, Wikipedia
  25. 25. Why Facebook? Personal Time Work Time
  26. 26. Why Facebook? ‣ 750 million people ‣Personal focus, more Personal Time conversational ‣ More at play, some at work ‣Casual, informal, personal, entertainment Work Time ‣By far the largest reach in Us and globally
  27. 27. What are people doing on Facebook? Text Text Be part of what people like to do.
  28. 28. Great Facebook Example: (RED) Text https://www.facebook.com/joinred
  29. 29. The Big Dogs 1 Twitter 2 Facebook 3 LinkedIn 4 Others: Blogs, YouTube, Flickr, Google+, Wikipedia
  30. 30. Why LinkedIn? Work Time Personal Time
  31. 31. Why LinkedIn? ‣ 125 million people Work Time ‣ Business focus, contacts ‣ More at work, some at play ‣ Less casual Personal ‣Demographics skew to more Time educated, wealthier
  32. 32. LinkedIn Tips • Complete Your Profile • Make Connections • Join LinkedIn Groups • Connect with Experts • Use Status Updates • Encourage Your Staff to Create 100% Complete Profiles • Create a Company Page at No Cost • Create Groups at No Cost
  33. 33. LinkedIn Tips • Complete Your Profile • Make Connections • Join LinkedIn Groups • Connect with Experts • Use Status Updates • Encourage Your Staff to Create 100% Complete Profiles • Create a Company Page at No Cost • Create Groups at No Cost
  34. 34. The Big Dogs 1 Twitter 2 Facebook 3 LinkedIn 4 Others: Blogs, YouTube, Flickr, Google+, Wikipedia
  35. 35. Where else?
  36. 36. Where else? Keep in mind that Content is King... Be everywhere people spend time, and tailor messaging to the audience there: Your site / blog YouTube Flickr Google+ Wikipedia Quora
  37. 37. Ways to Keep the Conversations Flowing (c)StartYourDoc.com 24
  38. 38. Ways to Keep the Conversations Flowing Tools to schedule, listen & measure (i.e. Hootesuite; Radian 6, Vitrue) Tagging (#hashtags on Twitter, names & orgs on FB, Groups on LI) Guage your progress (Klout, feedback) (c)StartYourDoc.com 24
  39. 39. A Quick Summary . Text Text
  40. 40. Like a conversation... (c)StartYourDoc.com 28
  41. 41. Like a conversation... Listening The focus & the goal Creates is Passionate Fans Sha g gin rin ga g En (c)StartYourDoc.com 28
  42. 42. Like a conversation... Listening The focus & the goal is Passionate Fans Sha g gin rin ga g En (c)StartYourDoc.com 28
  43. 43. Excellent Site Examples http://www.charitywater.org http://livestrong.org http://invisiblepeople.tv Text http://liveunited.org http://urm.org http://www.youtube.com/ charitywaterthanks (c)StartYourDoc.com 30
  44. 44. Tutorials, Lists, & Resources http://www.youtube.com/charitywaterthanks http://tinyurl.com/3q52php - LinkedIn Tips from Bryan Breckenridge http://www.youtube.com/watch?feature=player_embedded&v=nP9FyY9BFM8 Claire Diaz-Ortiz of Twitter “Twitter for Good” trailer http://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/ http://www.rossmcculloch.com/10-must-read-facebook-resources-for-non-profi Text https://www.facebook.com/nonprofits http://Hope140.org http://learn.linkedin.com/nonprofits/ http://www.youtube.com/nonprofits http://www.bethkanter.org/wikipedia/ http://sparked.com http://catchafire.org http://taprootfoundation.org http://www.socialbrite.org/2011/04/08/10-rules-for-how-nonprofits-should-use-twitter/ http://socialmediatoday.com/leo-widrich/371186/10-top-twitter-tools-suggested-pros http://charityideasblog.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/ http://huffingtonpost.com/amy-neumann (c)StartYourDoc.com 30
  45. 45. Useful Content Sites http://www.huffingtonpost.com/impact/ http://www.fastcompany.com/topics/ethonomics Text http://bethkanter.org http://mashable.com/social-good/ http://charityideasblog.com/ http://soc-impact.com http://socialbrite.org http://klout.com (c)StartYourDoc.com 30
  46. 46. Thank you! Social | Impact http://soc-impact.com Amy Neumann 310-729-9888 amy@soc-impact.com http;//charityideasblog.com http://amyneumann.com
  47. 47. Thank you! Social | Impact http://soc-impact.com Amy Neumann 310-729-9888 amy@soc-impact.com http;//charityideasblog.com http://amyneumann.com

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