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Crowdfunding 101
Brought to you by
ABOUT THE
PRESENTER

Eli Bliss
• Sophomore
at GHS
• President of
Gladstone
Robotics
• FIRST Fare
Coordinator
• Former
Marketing
Captain
ABOUT THE AUTHOR

Crowdfunding for youth.
ABOUT YOU

Turn to the person next to you and answer:

What is your favorite (or least favorite)
fundraising memory?
OBJECTIVE

In this training, we will answer:
• What is crowdfunding?

• How does crowdfunding work?
So, what is crowdfunding, anyway?
ABOUT CROWDFUNDING
Crowdfunding
noun & verb
Utilizing the power of the
internet to fund big projects &
ideas with small contributions
from thousands of people
POPULAR
EXAMPLES

Entrepreneurs raised over $10M
from 68,000 people to start making
Pebble Watch

Veronica Mars (a cancelled TV show)
raised $5.7M from 90,000 people to
make a movie
WHY CROWDFUNDING
Why does crowdfunding matter?

1. Reach friends & family*
all over the world,
with the click of a button

2. Internet has made it easier than ever to give!
* And maybe (just maybe) people you don’t know.
WHY CROWDFUNDING
These fundraisers are great for community building,

but you can raise by asking for online donations
(rather than just selling things).
OTHER TYPES

Service Trips

School Related

Sports

Tuition

Nonprofit Causes

Clubs + Projects
So, how does crowdfunding
work, exactly?
HOW IT WORKS

1. Make a webpage

1. Spread the word

1. Supporters support
& get thanked
HOW IT WORKS

1. Make a page

1. Spread the word

1. Supporters support
& get thanked
HOW IT WORKS

1. Make a page

1. Spread the word

1. Supporters support
& get thanked
WHO’S THE CROWD?

Image from the American Association of Fundraising Council
ABOUT THE
CROWD
Anyone on the internet is part of the
crowdfunding “crowd.”
But 90% of crowdfunding contributions come
from the friends, family, and networks of the
fundraisers themselves.
IT’S HARD WORK!
Will your fundraiser be as
popular as this
little guy?

No, probably not.
In fact 50% of crowdfunding
projects fail to fundraise even 1¢
MORE EFFORT = MORE $
Q&A
REFLECTION

Turn your partner and answer:
What was the most surprising thing you
learned about crowdfunding today?
BE IN TOUCH

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First fare 2013 crowdfunding 101 (beginner) with notes