Design days case studies Tuija Hirvikoski

(Re)designing regionalpoliciesCase studiesrelevant to theservice andstrategic design inpublic issuesCase Studies and the surveyTuija HirvikoskiLaurea University of AppliedSciencesCo-designed with the ENoLLLiving Lab communityDesign Days 2012

Inspiring crea,vity, innova,on and design in regions and ci,es Applying Living Labs thinking

(RE)DESIGNING REGIONAL POLICIES, CASE STUDIES/SURVEY RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN PUBLIC ISSUESQuestions 1.  which were the triggers to start and develop the project/ methodology 2.  which kind of partnership was involved and at which stage of the process 3.  how were the successful projects / methodologies taken into consideration within public regional policies and to design public innovation as a whole 4.  which major challenges did they contribute to solving and the way forward you envisaged

DESIGNING BETTER SERVICES MULTIPLE APPROACH – MULTIPLE ROLESBetter Services designed for Changing rolesthe •  Service provider as a user •  Citizens •  User as a designer •  Firms •  Academia as designer •  etc •  NGOs •  Public organisations •  etc

CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN PUBLIC ISSUES & SURVEY - CONCLUSIONSthe triggers:Needs & problems (with enabling technology and service OPPORTUNITY) •  “real problems of real people”.. can also come from the public or private sector, not just users •  turbulence & crises; •  need to improve customer orientation and PPPOpportunities and strengths: •  Evolving multi-stakeholder collaboration between Academia- Industry-Policy and citizens. Innovativeness and e.g. technological-social innovations and the leveraging power of metropolitan region •  EU –projects, "evangelists and intermediaries”

CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN PUBLIC ISSUES & SURVEY - CONLUSIONSPartners and partnership phase:Partnership is fundamental in every phase – Europe has alwaysrecreated itself based on a citizen centred approach (e.g. Talkoot“Working Party”)Including-  Private foundations-  SMEs-  NGOsUsers are pitotal, BUT it needs the OWNERSHIP of the process(public body, company) to lead to results

CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN PUBLIC ISSUES & SURVEY CONCLUSIONSwithin public regional policies / designing public innovation:Through interdependency, all levels and actors of the ecosystem are in continuous interaction."Death by Pilot is a threat; projects are successful after they have been rolled out as widerimplementations and/or adapted as part of the strategy"Structures,•  such as the Helsinki Innovation Fund, and the city ICT strategy and the New Oulu and Innovation Alliance;•  Experimental facilities,the City of Barcelona by applying a Living Lab thinking has led to a renewal of cultural industrywith job creation•  Innovation rings bridge the gap between NREN and commercial networks•  Changed regional policies towards the Digital literacy & universal access and learning to innovate with new employment and social policies •  Seniors a new age group ready to help society!In Lisbon citizen behaviour transformation (30% reduce in energy consumption); cluster ofSMEs into the international market;Manchester: stimulating growth in the time of crises

CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN PUBLIC ISSUES & SURVEY - CONCLUSIONSA) addressing major challenges, B) the way forward A) Have been addressing the Grand challenges e.g. ageing, energy,inclusion, security and safety. There must be constant on-going work tosolve them. You should not expect one project to solve the whole issue.B) Calls for a cross-sectoral approach, engagement of all the players frommicro to the most macro level including internationalisation, enhancedorchestration and policy tools for better success in the future, includinginfra to share content and create solutions. - “pragmatic, concrete projects which create ENABLERS: interfaces, service concepts, formats which can multiply and scale”

CASE STUDIESIn order to learn more find, The Helsinki Living Labs•  Smart Cities & Sustainability •  Forum Virium Helsinki (slides and video): •  The Arabianranta suburb and the Helsinkihttp://www.openlivinglabs.eu/news/smart-cities-and-sustainability-city-living-lab Innovation fund •  Energising Urban Societies•  Living Labs go Really Local (Mechelen event slides): •  The Laurea UAS as regional player: e.g. Uusimaahttp://www.openlivinglabs.eu/news/highlights-user-driven-open-innovation-ecosystems-go-really-local-conference Innovation Strategy, Saterisk, E2C, Caring TV/ The New Oulu and Oulu Innovation Alliance, •  The Oulu Avaus, The Patio digital platform, The City of Barcelona as a LivingLab The Lisbon Smart City strategy The City of Manchester Friesland – the Consciousness Academia approach

WARMEST THANKS TO THE FRIENDS WHO CONTRIBUTED THIS PRESENTATION,•  Deputy Mayor Sinikka Salo•  Riikka Hirvasniemi•  Anna Kivilehto, ENoLL•  Professor Alvaro de Oliveira•  Dave Carter•  Artur Serra•  Markku Markkula•  Pentti Launonen•  Jarmo Eskelinen, ENoLL President•  Paula Lehto•  Anne Äyväri•  Jyri Suomela

Helsinki Smart City Showcase http://vimeo.com/16424693FVH; Innovation Fund, projects… HELSINKI LIVING LABS LAUREA UNIVERSITY OF APPLIED SCIENCES ENERGISING URBAN SOCIETIES

Focus AreasSmart City Innovative Procurements Innovation CommunitiesWellbeing Growth CoachingNew Forms of MediaExpected:Environment & Sustainability

Focus Areas Smart City Innovative Procurements Innovation Communities“the challenges were•  in wellbeing cases new solutions to support personal responsibility for Wellbeing wellbeing, Growth Coaching•  in Open Data case the need to provide citizens with better and wider selection of digital services,•  New Forms of Media of providing participation channels for in Stadi.TV case the challenge the people” Expected: Environment & Sustainability

Open CitiesData.opencities.net – a data catalogue summing up the sources of open data inEurope•  Boosting innovation by opening up and utilizing public data sources•  Open Cities App Challenge as well as national app challenges•  opencities.net Kuva: HKI kuvapankki / Seppo Laakso

Open CitiesData.opencities.net – a data catalogue summing up the sources of open data inEurope “The successful projects have rolled out for wider adaptation; examples Boosting innovation by opening up and• include the Digital Health card, HealthStand, the Helsinki Region Infoshare utilizing public data sources open data clearing house method has been built in the City of Helsinki ICT strategy, which recognises an open approach to digital service•  Open Cities App Challenge as well as development as one of the main pillars of the strategy national app challenges•  opencities.net Kuva: HKI kuvapankki / Seppo Laakso

New Forms Urban media screens of Media “the Stadi.TV case has been built into the communications strategy of the city ofStadi.TV, Helsinki, to supportthe voice of transparencyHelsinki people Workshops and education on media production

New Forms Urban media screens of MediaStadi.TV,the voice ofHelsinki people Workshops and education on media production

SATERISK Is tracking generating risks? The unregulated use of tracking is generating risks. We need to know what are the risks and needs in legislation and in tracking equipment to keep anyone safe. EU:s new satellite tracking system Galileo will be operative in 2013. Now is the last change to evaluate the risks and needs if we want to have an guidance to future legislation and equipments. P RO JEC T The project will produce PAR TN ER S following deliverables to support the R&D of the part S a te llite s ys tem s N e tw or k ope ra to rs G P S- a nd G a lile o IG D ( In fo rm ation M app ing s oftw are r ec eive r G athe ring D ev ic es ) GPS m an ufac tu rer N atio na l leg islation G alileo taking companies: E U- legis lation E U- dire ctive s an d U se r se gm en t no rm s F as tr ax L td -a comprehensive risk B ilatera l a gre em en ts be tw ee n states E A DS T rev o c o y R o u teP C Inter nationa l E AD S P o rta lif y o y ag ree m ents assessment UM L o o m is ( m o n ey t ran s p o rt) U n iv ersity o f L a p la n d p o lice D at a P r o tec tio n Om buds ma n F ico ra C u st o m s H altik -a report of new features needed from future satellite navigation systems -a report of new features Some top of the line companies are taking part, needed from tracking orincluding EADS, Portalify, RoutePC and Trevoc.From the public authorities Ficora, MINTC mapping equipment(ministery of transport and communication) and -a proposal of regulatoryCustoms are taking part to the project .University of changesLapland is the research partner in legal issues. Saterisk-project secured in November 2008 funding from Tekes Security/aerospace-program. Project will last 2½ years. Laurea University of Applied sciences, University of Lapland Jouni Viitanen & Jussi Ojala

SATERISK Is tracking generating risks? The unregulated use of tracking is generating risks. We need to know what are the risks and needs in legislation and in tracking equipment to keep anyone safe. EU:s new satellite tracking system Galileo will be Nunamaker: »real problems of real people » operative in 2013. Now is the last change to evaluate the risks and needs if we want to have an guidance to future legislation and equipments. with transparency empowering citizens with No Big Brother feeling whilst the surveillance technology is increasing at the same time P RO JEC T The project will produce PAR TN ER S following deliverables to support the R&D of the part S a te llite s ys tem s N e tw or k ope ra to rs G P S- a nd G a lile o IG D ( In fo rm ation M app ing s oftw are r ec eive r G athe ring D ev ic es ) GPS m an ufac tu rer N atio na l leg islation G alileo taking companies: E U- legis lation E U- dire ctive s an d U se r se gm en t no rm s F as tr ax L td -a comprehensive risk B ilatera l a gre em en ts be tw ee n states E A DS T rev o c o y R o u teP C Inter nationa l E AD S P o rta lif y o y ag ree m ents assessment UM L o o m is ( m o n ey t ran s p o rt) U n iv ersity o f L a p la n d p o lice D at a P r o tec tio n Om buds ma n F ico ra C u st o m s H altik -a report of new features needed from future satellite National authorities Finnish Customs, Police navigation systems -a report of new features Some top of the line companies are taking part, needed from tracking orincluding EADS, Portalify, RoutePC and Trevoc.From the public authorities Ficora, MINTC mapping equipment(ministery of transport and communication) and -a proposal of regulatoryCustoms are taking part to the project .University of changesLapland is the research partner in legal issues. http://www.laurea.fi/fi/tutkimus_ja_kehitys/julkaisut/tutkijoille/Documents/ SATERISK_Rajamaki%20et%20al.pdf Saterisk-project secured in November 2008 funding from Tekes Security/aerospace-program. Project will last 2½ years. Laurea University of Applied sciences, University of Lapland Jouni Viitanen & Jussi Ojala

ENERGISING URBAN ECOSYSTEMS EUE•  It is argued that the built environment lays the core foundation for the activities and competitiveness of any and all societies. It provides the scene and setting for human interaction and offers the necessary framework for economic activities (infra-structures, market place, product and service development platforms and places for interaction). In this context, it is broadly recognized that urban development (construction of urban infrastructures, buildings and networks) and urban life styles (urban activities and processes as well as patterns of city living) are seen as the main contributors to global environmental impact. Consequently, it is the 21st century urban ecosystems will be the future argued that test-beds, living laboratories and co-creation platforms for addressing the joint, global development challenges. Accordingly, it is argued that the future urban ecosystems must undergo a facilitated transformation process in accordance with the principles of sustainable development. http://www.rym.fi/tutkimusohjelmat/energizingsociety/

Regional Innovation Ecosystem Aalto University Campus 2020 Nokia Young entrepreneurial mindset EUE partnership Tapiola Rovio The research consortium has developed its research agenda through far-reaching, collaborative and Garden City multidisciplinary research work done jointly by companies, universities and research centres. It has advanced from open agenda negotiations into a closed consortium that though has connections to other, parallel research and development programs. EUE acts as a seed for these other initiatives. within public regional policies and to design public innovation EUE is built on progressive visions and key notions on the development of future urban ecosystems, which will enable proactive and effective planning, designing and management of ecologically sustainable,Aalto University digitalized and innovative living environments with respect to local site conditions, values and culture. The future urban ecosystems are seen as core platforms for mutually complementing innovation activities and processes, which can develop regional competitiveness and pioneering competencies for complementary EIT ICT Lab product/solution development in the global markets.According to the plans, by 2020, there will be new investments of 4-5 billion €:metro, tunnel construction of ring road, other infra, housing, office and businessbuildings, public services, university buildings, sports and cultural facilities…

Regional Innovation Ecosystem Aalto University Campus 2020 Nokia Young entrepreneurial mindset Tapiola Rovio Garden CityAalto University EIT ICT LabAccording to the plans, by 2020, there will be new investments of 4-5 billion €:metro, tunnel construction of ring road, other infra, housing, office and businessbuildings, public services, university buildings, sports and cultural facilities…

Municipal reform ’The New Oulu’ The Avaus project – Wellness Services in the Future the Patio platform When the New Oulu (Haukipudas, Kiiminki, Oulu, Oulunsalo and Yli-Ii), comes into existence on January 1st 2013, will Oulu be the fifth largest city in Finland measured by the number of inhabitants. The Oulu Innovation Alliance,

THE OULU INNOVATION ALLIANCE & THE PATIO PLATFORM•  The Innovation Alliance The shared Innovation platform: Patio http://www.businessoulu.com/en/operating- http://www.patiolla.fi/en/general environment/network/innovation-alliance.html •  Test user forum PATIO gives you an•  The Oulu Innovation Alliance is a strategic alliance formed between the opportunity to participate in the development of products and services. City of Oulu, University of Oulu, Oulu University of Applied Sciences, VTT PATIO is open for everyone and it is Technical Research Centre of Finland the worlds first combination of a Citizens Forum and Living Lab and Technopolis in 2009. The purpose of the alliance is to carry on Oulus activities..” long tradition in co-operation between education and research institutes, companies and the public sector. Oulu’s high-tech image was built on this co-operation in the 1980s.

Avaus –Wellness Services in the Future Mr Keijo Koski Accountable Director keijo.koski@ouka.fi +35844 703 4160 Ms Minna Angeria Project Manager minna.angeria@ouka.fi +35844 703 4555 www.ouka.fi/avaus (prosedures, abstract in english and swedish) 19/06/12 Project Manager Minna Angeria

Avaus –Wellness Services in the Future the triggers •  Turbulence in opera,ve environment: legisla,on, Na,onal governmental plans, New Oulu, Ageing Society, need for cross-‐sectoral collabora,on and Mr Keijo Koski co-‐design of services, Accountable Director keijo.koski@ouka.fi •  Transforma,on from organisa,on driven service development towards customer orienta,on +35844 703 4160 •  Be]er results with increased pa,ent responsibility in the care process and Ms Minna Angeria improved self-‐care.. Project Manager •  Challenges related to the Personal Health Record systems minna.angeria@ouka.fi •  Need to improve Public Private partnership. 555 +35844 703 4•  Good reputa,on as an innovator, interna,onal connec,ons, and good collabora,on with research ins,tu,ons and HEIs in english and www.ouka.fi/avaus (prosedures, abstract swedish) 19/06/12 Project Manager Minna Angeria

Avaus – Wellness Services in the Future Themes : Customer-‐oriented services with suppor,ng technological solu,ons •  senior ci,zens •  children and adolescents •  ci,zens of working age Regional innova,on environment •  new working model •  working methods •  large network •  commitment Oulun kaupunki | Sosiaali-‐ ja 19/06/12 terveysministeriö | Tekes | PPSHP

Key elements •  customer-‐orienta,on •  freedom of choice •  ” individual responsibility” •  op,ons (mul,-‐channel procedures, welfare-‐ﬁx) •  mobility of informa,on and money. •  par,cipa,on in the development of services (clients, professionals, organisa,ons, companies, educa,onal ins,tu,ons, research ins,tu,ons, volunteers, developer clients) •  mobile services (mobile units, other technological opportuni,es) Oulun kaupunki | Sosiaali-‐ ja 19/06/12 terveysministeriö | Tekes | PPSHP

•  To ensure con,nuity of ci,zen-‐oriented development processes, the project shall determine ground rules for open innova6on environment. •  The project par,cipants and other stakeholders will be provided with workshops and other forums for defining the goal state. •  Separate clarifica,ons will be produced for the development themes to be specified on a later phase. •  The service reform requires also an amendment of legisla,on. •  With the defini,on of the goal state, modifica,on needs will be introduced and necessary contribu,ons passed on. Oulun kaupunki | Sosiaali-‐ ja 19/06/12 terveysministeriö | Tekes | PPSHP

•  To ensure con,nuity of ci,zen-‐oriented development processes, the project shall determine ground rules for open innova6on environment. •  The project par,cipants and other stakeholders will be provided with workshops and other forums for defining the goal state. •  Separate clarifica,ons will be produced for the development themes to be specified on a later phase. Co-‐opera,on and learning process •  The service reform requires also an amendment of legisla,on. •  With the defini,on of the goal state, modifica,on needs will be introduced and necessary contribu,ons passed on. Oulun kaupunki | Sosiaali-‐ ja 19/06/12 terveysministeriö | Tekes | PPSHP

Other coopera,on partners •  City of Oulu (wellness services, culture services, Business Oulu, informa,on management) •  PPSHP (Northern Ostrobothnia Hospital District), area of special responsibili,es (5 hospital districts) •  through the Northern Finland Regional Steering Group (rest of North Finland) •  Ministry of Social Aﬀairs and Health, Tekes (Finnish Funding Agency for Technology and Innova,on), Sitra (Finnish Innova,on Fund), Associa,on of Finnish Local and Regional Authori,es •  CHT (Centre for Health and technology), CIE (Centre for Internet Excellence), Oulu Wellness Ins,tute •  Oulu University of Applied Sciences, University of Oulu, Na,onal Ins,tute for Health and Welfare •  Companies, private and public service providers, technology businesses •  SOSTE (Finnish Society for Social and Health) •  Sparring municipali,es, Tampere, Kuopio, Greater Helsinki, South Karelia Social and Health Care District (EKSOTE) •  End-‐users, Oulu residents, developer customers Oulun kaupunki | Sosiaali-‐ ja 19/06/12 terveysministeriö | Tekes | PPSHP

Defini,on Phase Determining vision and goal state During the defini,on phase, a vision and goal state will be created of the reform of social welfare and healthcare services in the future. The vision will be created in coopera,on with an extensive network of actors. Also the residents will be involved in the development procedure. Evalua6on and tes6ng During the defini,on phase, so-‐called sparring municipali,es will be invited to cooperate in tes,ng and trying out the visions and plans. The defini,on phase will be implemented in coopera,on with the Ministry of Social Affairs and Health and Tekes, the Finnish Funding Agency for Technology and Innova,on. Na,onal coopera,on will be supervised by a na,onal steering commi]ee. Oulun kaupunki | Sosiaali-‐ ja 19/06/12 terveysministeriö | Tekes | PPSHP

Public Procurement for innovation market pullEast of England pre-commercial procurement for health careinnovationsq  May 2009: first pre-commercial procurement of an innovative process, material,device, product or service to help meet current health priorities in the region;q ERDF funded initiative: Up to £100,000 was awarded for winning tenders in a firstphase with the potential of further financial assistance to develop and evaluateprojects in a second phase.q The aim is to provide procurement opportunities for innovative health carebusinesses and bring the benefits of new innovations and technologies to patients.RAPIDE ERDF Fast Track Network of 12 regions from across the EUExploring how the public sector can influence innovationq Lead by the Regional Development Agency of South West England (UK),between 2008-2010 selection and adaptation of: 1. Innovation Voucher Schemes 2. Pre-Commercial Procurement projects (PCP) 3. Business Angel Networks 4. Assessment tool for start-ups in incubators 5. Pitching tool (media-based) to bring innovators to investors « The public sector constitutes an enormous market accounting up to 16% of GDP…public procurement is potentially one of the most powerful levers for effecting behavioural change amongst its private sector suppliers » Kevin Morgan 2010 33

THE NEXT STEPSLIVING LABS SUMMER SCHOOL IN HELSINKI HTTP://WWW.LAUREA.FI/EN/IIIENOLLSS IDEALL Designers and Living Labs working together for user-centred innovation Supported by EU

IDeALL Designers and Living Labs working together for user-centered innovation Designers WP5 Living Labs Design for All Cité du Design Design For All Foundation ENoLL COPIL 1 Launching WP1 CONNECT AND CREATE A COMMON NETWORK ESoCE-NETY1 Common Platform COPIL 2 Plateform TION COORDINA WP2 WP 3 SHARE, COMPARE AND EXPERIMENT WITH BOTH COPIL 3 DEVELOP INTERDISCIPLINARY PRIVATE COMPANIES AND Methodologies METHODOLOGIES LOCAL COMMUNITIES Cité du Design All partners COPIL 4 Methodologies + Best practices ExperimentationY2 WP4 DISSEMINATE All partners COPIL 5 TRAINING – EVENTS – NETWORKS – CONFERENCES - EXHIBITIONS Dissemination Stable European Network for User-Centred Innovation DESIGNERS – LIVING LABS – COMPANIES – CITIES – UNIVERSITIES – DECISION MAKERS …

Tide the knot! Perseverance! “Sisu”!“I will run through the brick wall”“If needed, I will stand on my head” I wish you a creative workshop! Tuija.hirvikoski@laurea.fi http://www.sagerountree.com/sagetree/sagetree/Newsletter/February09.html

Design days case studies Tuija Hirvikoski

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