The $5 Textbook

      David Wiley
Brigham Young University
     Digital Promise
Download These Slides

http://slideshare.net/opencontent/
<1>
Education Is Sharing

      the context
Teachers Share With Students

       knowledge and skills
      feedback and criticism
         encouragement
Students Share With Teachers

           questions
          assignments
              tests
If There Is No Sharing

   there is no education
Successful Educators

 share most completely
 with the most students
Knowledge is Magical

can be given without being given away
Physical Expressions Are Not

 to give a book you must give it away
Expressions Are Different

To give a book you must give it away
When Expressions Are Digital

     they also become magical
An Indescribable Advance

 the first time in human history
Both Knowledge and Expressions

    can be given without giving away
Unprecedented Capacity

 we can share as never before
Unprecedented Capacity

we can educate as never before
What Does “Share” Mean?

online it means copy and distribute
Cost of “Copy”
For one 250 page book:

• Copy by hand - $1,000

• Copy by print on demand - $4.50

• Copy by computer - $0.00084
Cost of “Distribute”
For one 250 page book:

• Distribute by mail - $5.20

• Distribute by internet - $0.00072
Copy and Distribute are “Free”

      this changes everything
Educational Sharing

also means adapting or editing
Sense-making, Meaning-making

    connecting to prior knowledge
      relating to past experience
     (in an appropriate language)
Digital Makes Editing “Free”

 editing a printed book or magazine
       is difficult and expensive
Free Copy, Distribute, Edit

  we can share as never before
Free Copy, Distribute, Edit

 we can educate as never before
Except We Can’t

© forbids copying, distributing, and editing
© Cancels the Possibilities

 of digital media and the internet
Internet                 Copyright
Enables                   Forbids

           what to do?
Use copyright to enforce sharing
The 4Rs

    Reuse – copy verbatim
Redistribute – share with others
    Revise – adapt and edit
 Remix – combine with others
Over 400 Million Items

using CC licenses at end of 2010
The “Open” in OER

free permission to do the 4Rs
Internet                 OER
Enables                 Allows

    sharing and educating at
      unprecedented scale
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<2>
$80

average HS science textbook cost
7 Years

average life of HS textbook in UT
Absolutely No

highlighting, underlining, note taking
Classroom Sets

 1 laptop per child?

< 1 textbook per child
“Open” Textbooks

 free 4R permissions
4Rs

reuse, revise, remix, redistribute
Digital or Print

whatever local infrastructure supports
Direct Engagement

highlighting, underlining, note taking
Take It Home

in fact, just keep it
Free, Right?

what does it cost?
You Get What You Pay For, Right?

       will students learn less?
UOT Pilot, Year 1

7 teachers, 1200 students
4Rs PD

2 days with teachers
20%

250 / 1250 pages
What Not To Do

ignore 4Rs, use 3 ring binders,
 print booklets, print small #s
Learning Impacts?
Statistics

mean = +3%
median = -1%
UOT Pilot, Year 2

22 teachers, 2700 students
20%

250 / 1250 pages
$5.35

$14,400 / 2690
7 Year Cycle   Open

     Biology $10.57         $5.16

   Chemistry $10.86         $4.89

Earth Systems $10           $4.61

     Physics $11.43         N/A
53%

savings in year 2
From Lulu to CreateSpace

  price for year 3 will drop $1+
Calculator

http://opencontent.org/calculator/
USOE Stewardship

  statewide strategy
     winter 2012
Grades 6-12 = 278,000

     language arts
         math
        science
Cost of Traditional Books Over Cycle   $61,875,000


Cost of Open Books Over Cycle          $28,875,000


Potential Savings Over Entire Cycle    $33,000,000


Potential Savings Per Year (at 53%)     $4,714,286
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<3>
Some Related Items

  not just UT, of course
WA HB 2337

“provide professional development
   programs that offer support,
guidance, and instruction regarding
 the creation, use, and continuous
improvement of open courseware”
Postsecondary Students

 Pay $35 instead of $150+ per book
300,000 students have saved $39M+
Postsecondary Students

 Pay $35 instead of $150 per book
300,000 students have saved $39M+
Project Kaleidoscope (NGLC)

    Preliminary research results
“How would you rate the quality
 of the texts used for this course?”

Answer               Response   %
WORSE than…          4          3%
About the SAME AS…   67         56%
BETTER than…         49         41%
“How do you feel about the online
   format of the texts used…?”

Answer                  Response   %
I like it MORE than …   65         52%
I have no preference    38         31%
I like it LESS than…    21         17%
“Imagine a future course you are
   required to take. If two different
       sections were offered…”

Answer                               Response %
I would enroll in the section with   17       13%
TRADITIONAL PUBLISHED TEXTS
I would enroll in the section with   93      74%
TEXTS LIKE THOSE OFFERED IN
THIS COURSE
I would have no preference           16      13%
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<4>
What Does It All Mean?

    future implications
Transition to Digital

Chairman Genachowski and Secretary Duncan

     how do open textbooks support?
Digital

diagnostic and adaptive
     (interactive)
Open

           free
full local control (4Rs)
What If?

what would a digital + open
     future look like?
</4>
Thank You

http://davidwiley.org/
    @opencontent

The $5 Textbook

Editor's Notes

  • #12 CC By Photo by David Wiley
  • #14 CC licensedphoto http://www.flickr.com/photos/62693815@N03/6277209256/