Concept by Beata Staszynska and Onno Hansen developed within the framework of the Polish national E-LAB dt project. Based on the report Outcomes 2010-2015: http://www.slideshare.net/onnohansen/outcomes-20102015.
The project is cofinanced by the Polish Minister of Culture and National Heritage.
5. Fragmentation amplifiers
• Media: Incidents and sound bites
• Social media: No-context information,
short messages and trolling
• Politics: Rise of populism and
polarization
• Parent and education: Scarce quality
time and fear to be an authority
• Age peers: Echo rooms
6. How Generation F selects
information
• Social evidence, cognitive bias
• Short attention spans
• No filter for negative information
• No dreaming, rather realism
• No learning experience
7. Generation F wants to
communicate
• Preference for asynchronous communication
• By means of technology
• Want:
– Privacy
– Affirmation, be important, be understood
– Security
8. How Generation F views adults
• Do not understand online communication
• Do not understand new technologies
• Do not want and have no time to
communicate – just interfere
• Calculate, lie
• Check, spy
• Are moralistic
• Use different ‘frames’
9. How to approach Generation F?
• Online contact
– Asynchronous, casual
• Positive empathy
– Interactive didactics, prophylactics
• Constructive confrontation
– Putting sure identity labels in perspective
• Empowering citizens’ skills
– Conduct a dialogue, negotiate, attain common understanding, solve
conflicts, react to new situations, lifelong learning
– Be able to deal with ‘Others’ and new situations
10. Effect on Generation F
• Less isolation
• More trust
• More resilience
• Less us/them thinking
• Longer concentration spans
• Less fatigue
• More critical and logical thinking
• More ‘flow’