Generation F

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Concept by Beata Staszynska and Onno Hansen developed within the framework of the Polish national E-LAB dt project. Based on the report Outcomes 2010-2015: http://www.slideshare.net/onnohansen/outcomes-20102015.

The project is cofinanced by the Polish Minister of Culture and National Heritage.

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Generation F

  1. 1. GENERATION F “Generation Fragmentation” Concept by Beata Staszynska and Onno Hansen
  2. 2. Selected sources
  3. 3. Sources (2) - Report https://ezzev.files.wordpress.com/2016/02/ outcomes-v21.pdf
  4. 4. Fragmentation circle
  5. 5. Fragmentation amplifiers • Media: Incidents and sound bites • Social media: No-context information, short messages and trolling • Politics: Rise of populism and polarization • Parent and education: Scarce quality time and fear to be an authority • Age peers: Echo rooms
  6. 6. How Generation F selects information • Social evidence, cognitive bias • Short attention spans • No filter for negative information • No dreaming, rather realism • No learning experience
  7. 7. Generation F wants to communicate • Preference for asynchronous communication • By means of technology • Want: – Privacy – Affirmation, be important, be understood – Security
  8. 8. How Generation F views adults • Do not understand online communication • Do not understand new technologies • Do not want and have no time to communicate – just interfere • Calculate, lie • Check, spy • Are moralistic • Use different ‘frames’
  9. 9. How to approach Generation F? • Online contact – Asynchronous, casual • Positive empathy – Interactive didactics, prophylactics • Constructive confrontation – Putting sure identity labels in perspective • Empowering citizens’ skills – Conduct a dialogue, negotiate, attain common understanding, solve conflicts, react to new situations, lifelong learning – Be able to deal with ‘Others’ and new situations
  10. 10. Effect on Generation F • Less isolation • More trust • More resilience • Less us/them thinking • Longer concentration spans • Less fatigue • More critical and logical thinking • More ‘flow’
  11. 11. Contact – Onno Hansen E: onno.hansen@gmail.com Twitter: @onnoh M: +31 6 27037165 LinkedIn: www.linkedin.com/in/onnohansen Blog: identifeye.wordpress.com

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