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The document discusses customer lifetime value (CLV) marketing and its importance. CLV measures the total profit generated by a customer over the entire duration of their relationship with a company. It is important because it indicates how much a company should spend to acquire customers and how much each customer is worth. Calculating CLV can be difficult due to uncertainties in customer relationships and a lack of data. Key components used to calculate CLV include retention rates, revenue, costs, and the customer lifecycle. Strategies like customer relationship management can help companies improve customer retention and lifetime value.

BusinessTechnology
1 of 36
Customer Lifetime Value Marketing Muhammad Nawaz Khan&Gul
Customer Lifetime Value Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LTV Marketing ,[object Object],[object Object]
Importance ,[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object],[object Object]
The Components of CLV ,[object Object],[object Object],[object Object]
Customer Life Cycles ,[object Object],[object Object],[object Object]
Another Challenge to Calculate LTV ,[object Object],[object Object],[object Object],[object Object]
[object Object]
1)Discount rate ,[object Object]
2)Churn rate ,[object Object]
3)Retention cost ,[object Object]
4)Periodic Revenue ,[object Object],[object Object]
Customer Retention ,[object Object],[object Object],[object Object],[object Object]
Reasons for customer Switching ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Customer Retention ,[object Object],[object Object]
[object Object]
[object Object],[object Object]
What is CRM ? The process includes collecting customer data, analyzing this data to make decisions which helps to make new customers and satisfy the existing ones.
Evolution ,[object Object],[object Object],[object Object],[object Object]
LTV & CRM ,[object Object]
LTV & CRM ,[object Object]
Measuring the effect of new CRM strategies and tactics on L TV ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Thank You

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Gul

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  • 30. What is CRM ? The process includes collecting customer data, analyzing this data to make decisions which helps to make new customers and satisfy the existing ones.
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  • 35.