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Shifting Trends In QSRs

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A look at how trends have changed in the QSR industry

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Shifting Trends In QSRs

  1. 1. Shifting Trends in QSRs May 2011
  2. 2. Promotionshaveshifted fromthe static . . .- in store contests- loyalty programs- punch cards- cut out coupons
  3. 3. . . . To thedynamic,online, social,and interactive- Facebook- Twitter- You Tube- Google- Groupon- Living Social- Mobile Apps- Foursquare
  4. 4. For example . . .Arby’s ChickenSalad Taste-Offlives onFacebook,and isexpanded via:- Arbys.com- Twitter #tasteoff- You Tube- Foursquare
  5. 5. The Arby’spromotion evencontinues intoadvertisingwithGoogleAdwords
  6. 6. Celebrityendorsementshave evolvedfrom using . . .Stars to talkabout yourproduct
  7. 7. . . . To utilizingin-house chefsasbrandambassadorsand thegateway totransparency
  8. 8. What trends have changed in QSR promotions?• The consumer Relationship• The definition of Value• The brand Experience
  9. 9. The Relationship(from) One-Way/Monologue
  10. 10. The Relationship(to) Customer Participation & Engagement
  11. 11. My Taco Johns
  12. 12. My Taco Johns
  13. 13. Kogi
  14. 14. Defining Value(from) Value: low price point items to draw people in
  15. 15. Defining Value(to) Values: something extra that people are willing to “invest” in
  16. 16. Naked Pizza “The idea behind NakedPizza is simple: build a great tasting pizza that actually contributes positively to human health”
  17. 17. Chick-fil-A & KFC
  18. 18. Rate Tate’s Chicken
  19. 19. The Experience(from) Getting people in the front door
  20. 20. The Experience(to) Extending the brand experience beyond the four walls
  21. 21. Dairy Queen Blizzard Truck
  22. 22. Qdoba Mini Street Tacos
  23. 23. Key Takeaways• It’s all about the customer relationship – social, personal, and interactive• People want more than just a good price, they want a great experience• Brands are making the shift from the store front to anywhere and everywhere

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