A look at how trends have changed in the QSR industry

1. Shifting Trends in QSRs
May 2011

2. Promotions
have
shifted from
the static . . .
- in store contests
- loyalty programs
- punch cards
- cut out coupons

3. . . . To the
dynamic,
online, social,
and interactive
- Facebook
- Twitter
- You Tube
- Google
- Groupon
- Living Social
- Mobile Apps
- Foursquare

4. For example . . .
Arby’s Chicken
Salad Taste-Off
lives on
Facebook,
and is
expanded via:
- Arbys.com
- Twitter #tasteoff
- You Tube
- Foursquare

5. The Arby’s
promotion even
continues into
advertising
with
Google
Adwords

6. Celebrity
endorsements
have evolved
from using . . .
Stars to talk
about your
product

7. . . . To utilizing
in-house chefs
as
brand
ambassadors
and the
gateway to
transparency

8. What trends have changed in QSR
promotions?
• The consumer Relationship
• The definition of Value
• The brand Experience

9. The Relationship
(from)
One-Way/Monologue

10. The Relationship
(to)
Customer Participation & Engagement

11. My Taco Johns

12. My Taco Johns

13. Kogi

14. Defining Value
(from)
Value: low price point items to draw
people in

15. Defining Value
(to)
Values: something extra that people are
willing to “invest” in

16. Naked Pizza
“The idea behind Naked
Pizza is simple: build a great
tasting pizza that actually
contributes positively to
human health”

17. Chick-fil-A & KFC

18. Rate Tate’s Chicken

19. The Experience
(from)
Getting people in the front door

20. The Experience
(to)
Extending the brand experience
beyond the four walls

21. Dairy Queen Blizzard Truck

22. Qdoba Mini Street Tacos

23. Key Takeaways
• It’s all about the customer relationship –
social, personal, and interactive
• People want more than just a good price,
they want a great experience
• Brands are making the shift from the store
front to anywhere and everywhere