Target Europe Targeting the Netherlands ¿cómo se debe abordar la presencia en buscadores en distintos países? Lennert de Rijk Madrid, 21 Mayo 2008

Who am I and who do I work for? Lennert de Rijk Dutch male working in Spain Managing Director & cofounder Onetomarket Spain Some clients: KLM, Infojobs, eMagister, Conrad, AMEX, Bookit, Clickseguros, Carrefour, AEGON, ING, Amadeus, Camper, Mango, .... I blog at blog.onetomarket.nl , blog.onetomarket.es , puntocom.nl and www.twinklemagazine.nl on marketing online and internet developments

Lennert de Rijk

Dutch male working in Spain

Managing Director & cofounder Onetomarket Spain

Some clients:

KLM, Infojobs, eMagister, Conrad, AMEX, Bookit, Clickseguros, Carrefour, AEGON, ING, Amadeus, Camper, Mango, ....

I blog at blog.onetomarket.nl , blog.onetomarket.es , puntocom.nl and www.twinklemagazine.nl on marketing online and internet developments

The Netherlands 83% of households connected to internet (76% broadband) 6.4 hours spend online / week Mobile broadband (3G) for € 10 / month

83% of households connected to internet (76% broadband)

6.4 hours spend online / week

Mobile broadband (3G) for € 10 / month

The Netherlands Global mindset, but agencies and initiatives mainly locally

Global mindset, but agencies and initiatives mainly locally

Facts & figures Source: Blauw Research

Facts & figures Source: Blauw Research Source: Blauw Research

Facts & figures Source: Blauw Research Source: Blauw Research

Facts & figures Source: Blauw Research

Facts & figures Source: Blauw Research

Online marketing per user and country

Facts & figures

Dutch classifieds website

Biggest Dutch web directory But use it in the right way

BIG opportunities

Basics Use .nl country specific domains Or use subdomains otherwise Get local links and make sure they provide real traffic as well Host locally Be as agressive as you need to be Adapt your strategy and be creative!

Use .nl country specific domains

Or use subdomains otherwise

Get local links and make sure they provide real traffic as well

Host locally

Be as agressive as you need to be

Adapt your strategy and be creative!

Important Dutch Home-Shopping Organization (Thuiswinkel.org) 750 members and 100 business partners represents more than 80% of the Dutch home-shopping market Home-Shopping guarantee supported by the Dutch Consumers’ Organization

Dutch Home-Shopping Organization (Thuiswinkel.org)

750 members and 100 business partners

represents more than 80% of the Dutch home-shopping market

Home-Shopping guarantee

supported by the Dutch Consumers’ Organization

Lessons Learned Get real native speakers. Like Argentina is not Spain The Netherlands are not Belgium or Germany

Get real native speakers.

Like Argentina is not Spain

The Netherlands are not Belgium or Germany

Lessons Learned The Netherlands & Belgium Same language? Yes? Same culture? No!

The Netherlands & Belgium

Same language? Yes?

Same culture? No!

Social Technographics ladder of participation

Creating the Buzz Google ( 93 % market share ) Social Media

Google

( 93 % market share )

Social Media

Key question: How to be loved by the Dutch

Key question: How to be loved by the Dutch

Social networks 80% of people using social networks talk about a brand or product on a forum or a social network

80% of people using social networks

talk about a

brand or product

on a forum or a social network

“ Social media is here to stay” Hyves: 4 million+ Dutch members, 2 billion page views NuJij.nl: 1 million members, +/- 4 million page views/month 74% of Dutch people have at least one Social Network profile 1/3 of internet users is skilled

Hyves: 4 million+ Dutch members, 2 billion page views

NuJij.nl: 1 million members, +/- 4 million page views/month

74% of Dutch people have at least one Social Network profile

1/3 of internet users is skilled

How to manage these activities? Ask local agencies for help

Ask local agencies for help

Thanks Thanks for your attention! If you need help with your market introduction: [email_address] twitter.com/derijk Tel: +34 934145039 / +34 915425544

Thanks for your attention!

If you need help with your market introduction:

[email_address]

twitter.com/derijk

Tel: +34 934145039 / +34 915425544