Smx Madrid - Onetomarket - Target Europe - 2008

Target Europe Targeting the Netherlands ¿cómo se debe abordar la presencia en buscadores en distintos países? Lennert de Rijk Madrid, 21 Mayo 2008

Who am I and who do I work for?
Lennert de Rijk
Dutch male working in Spain
Managing Director & cofounder Onetomarket Spain
Some clients:
KLM, Infojobs, eMagister, Conrad, AMEX, Bookit, Clickseguros, Carrefour, AEGON, ING, Amadeus, Camper, Mango, ....
I blog at blog.onetomarket.nl , blog.onetomarket.es , puntocom.nl and www.twinklemagazine.nl on marketing online and internet developments

The Netherlands
83% of households connected to internet (76% broadband)
6.4 hours spend online / week
Mobile broadband (3G) for € 10 / month

The Netherlands
Global mindset, but agencies and initiatives mainly locally

Facts & figures Source: Blauw Research

Facts & figures Source: Blauw Research Source: Blauw Research

Facts & figures Source: Blauw Research

Online marketing per user and country

Facts & figures

Dutch classifieds website

Biggest Dutch web directory But use it in the right way

BIG opportunities

Basics
Use .nl country specific domains
Or use subdomains otherwise
Get local links and make sure they provide real traffic as well
Host locally
Be as agressive as you need to be
Adapt your strategy and be creative!

Important
Dutch Home-Shopping Organization (Thuiswinkel.org)
750 members and 100 business partners
represents more than 80% of the Dutch home-shopping market
Home-Shopping guarantee
supported by the Dutch Consumers’ Organization

Lessons Learned
Get real native speakers.
Like Argentina is not Spain
The Netherlands are not Belgium or Germany

Lessons Learned
The Netherlands & Belgium
Same language? Yes?
Same culture? No!

Social Technographics ladder of participation

Creating the Buzz
Google
( 93 % market share )
Social Media

Key question: How to be loved by the Dutch

Social networks
80% of people using social networks
talk about a
brand or product
on a forum or a social network

“ Social media is here to stay”
Hyves: 4 million+ Dutch members, 2 billion page views
NuJij.nl: 1 million members, +/- 4 million page views/month
74% of Dutch people have at least one Social Network profile
1/3 of internet users is skilled

How to manage these activities?
Ask local agencies for help

Thanks
Thanks for your attention!
If you need help with your market introduction:
[email_address]
twitter.com/derijk
Tel: +34 934145039 / +34 915425544

Smx Madrid - Onetomarket - Target Europe - 2008

by Onetomarket: Arnhem, Barcelona, Berlin & Madrid on May 28, 2008

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Smx Madrid - Onetomarket - Target Europe - 2008 — Presentation Transcript