An analysis of The Wolf of Wall Street Website

1. Website Analysis
Oli Tapping

2. If you visit the website you are firstly
greeted with an advertisement
Links to buy the film “Pop up”
Clear, simple navigation

3. Yellow and black
theme through
out
Director Movie Title
Main
Image/Hom
e page
Interactive Review
quote
Links to social
media sites –
target audience

4. Simple design Main character
feature
Title /social network
links on every pageEasy Navigation
Representation
of main
character

5. Overview of plot Scene Image
Easy Navigation
Appeals to target
Audience
Yellow and
black theme
remains

6. Interactive menu Feature on each actor
Leonardo Dicaprio (main actor)
has a front page feature Large images, catch
viewers attention. Makes
text more easy to read

7. Scrolling menu of
reviews
Major critics such as
Rolling Stone
Yellow and black theme
still used within text
Easy Navigation

8. Rated R (America)
Producer – Red
Granite
Distributor -
Paramount
Scene images
Easy Navigation
Legal stuff
Link to
Google +

9. Written Analysis
• Upon entering the Wolf Of Wall Street website, you are greeted with a pop up advertisement,
offering links to buy the film on Blu Ray or DVD. The website has a colour scheme of yellow and
black, which is the same as the DVD cover. This remain throughout every page on the website
giving it a sleek, easy on the eye design. The website has a stylish mise en scene and has notable
features such as changing images as you scroll , a drop down menu and also moving text as you
scroll. There is no automatic sound on the website but there are links to trailers and ‘gifs’. An
attractive feature of the Wolf Of Wall Street website is the way the text is very minimal and not
overwhelming. There are small paragraphs accompanied by large images in the background making
it pleasurable to read, this may be a feature that matches the target audience. The genre of The
Wolf Of Wall Street is comedy and this is adult humor as the movie contains bad language, explicit
scenes and heavy drug use throughout. The website does not strongly reflect the genre of comedy
and it alternatively focuses on the main character Jordan Belfort. This can be seen by several quotes
from the character and large background images of Jordan Belfort. The scrolling features within the
website have perhaps been inspired by the scrolling stock exchange boards in Wall Street. The
website is very interactive and move accordingly to the user scrolling down the page, this is
especially effective on the ‘Reviews’ and ‘cast’ pages. The target market of The Wolf Of Wall Street
is people between the ages of 18 and 30 and more specifically males. The website appeals greatly
to its target audience as it is very modern and focuses on simplicity and ease of use rather then a
cluster of information. The Website is also very easy on the eye as it is dominated by images from
the film. The website gives its viewers a firm idea of what the film is about and offers more then
just the basic plot. Another way the website appeals to the target audience is its easy links to
Twitter and Facebook, sites used mainly by this audiences age range. The film is rated R in America
and this placed at the foot of the website along with the production company – Red Granite, the
distributor – Paramount and links to the legal information.