Institutional aspects

1. Institutional Aspects
There are many institutional aspects presented in film trailers this helps
entice the audience to watch the movie for example their favourite actor or
actress might be starring in the movie this automatically becomes a key
concept on why the person goes to watch the movie.
In the begin of the trailer of The Equalizer they show the big the company’s
that where part of the production of the movie big names such as Sony ,
Columbia pictures and escape artist . These companies have created big
blockbuster movies such as Fury , skyfall , 22 jump street , captain Phillips ,
and grown ups . This also encourages the public to watch the movie as the
companies are well established and constantly bring out great movies.
Towards the end of the trailer in bold writing it states the date release and
shows us as the audience a hashtag saying #TheEqualizer also a Facebook
page. There using social media platform to reach out to their target audience
as social media is used by many. They can also visit the sites to see any
reviews, comments and feedback from the movie. In some cases they might
have prizes up for grabs for example a VIP screening etc. They also state
Denzel Washington name as he is well known actor and award winner of
many prestigious awards such as golden globe , academy award etc. The film
also has a soundtrack with great artists such as Eminem, Sia, Zack Hemsey
and the heavy. This also encourages fans of the artist to go watch the movie.
The film is rated 15 but it includes the following there might be strong bloody
violence, sex references, strong language. This is great as it is pre warns the
audience so they don’t feel offended when watching the movie. This great as
the audience needs to know all this information before watching the movie.
Inter – titles – Intertitles are when text explaining the narrative appears in
between scenes, they are used to get an idea of the narrative of the movie.
This catches the audience’s attention when watching the movie. They also
use companies, directors and actors name in the trailer as they are well
known.
These are the Institutional logos.