2. i
The Can
This is the first design for the
‘IRN BRU 32’ can which was
released years ago, it took off
in Scotland but didn't make
such a hit in England. They
used the same theme as they
do for the other bottles and
cans of irn bru although this
drink and the whole of irn bru
didn’t last long with
competition of energy drinks
such as monster, redbull and
relentless.
3.
Irn Bru is a small part of a big
company and is owned by A.G.Barr
who own a lot of the worlds biggest
drinks that are made such as
Rockstar, Oringina, Rubicon and other
big branded names that are well
known. This drink is especially well
though of in Scotland as this is where
the drink originally started in 1901. Its
sponsor lie within Scotland and are
within sports such as football and
rugby and so that’s why the main
audience for this drink lies with men as
they are the most likely to be watching
either of these sports and so will see
the adverts within breaks, they might
be sponsors of teams and would be on
the kits of the players also there could
be signs around the stadiums that the
games are recorded in.
Target audience
of Irn Bru
4. Irn-Bru Adverts
The adverts that irn bru and most
recently made stick to the original
colour theme of blue and orange
with this give a joke that seems to
have a crude meaning but really
doesn’t, with a consistent layout
with the image on the left and the
blue text on a orange background.
These sort of posters would fit best
on huge billboards or side of the
street and would be very
memorable as once you have read
it would make you laugh and would
remember it and wherever you see
these colours you would know
what the brand and what the
purpose behind it would be.
Making these memorable is key a
part of making posters and any
sort of advertisement and also
having it fit with the product your
selling is important because if you
were to see it the product would be
easily recognisable.
5. Packaging
The packaging that irn bru use is
very different from any other
packaging and so means it stands
out from all other drinks and is well
known as it has been around for a
number of years but has always
maintained the same house style
by using sharp
silvers, whites, blues and oranges
which all work well together which
gives it this look.
Even when they incorporated the
diet version to this energy drink
they were able to swap around
certain colours to allow for it to
look opposite but then also fit in
with all the other designs which is
made clear on the picture as they
just use silver a lot more.
The logo is a man in action, some
form of athlete which is in
reference for it to being an energy
drink as this is who it is made and
this is why it is plastered all over
each of the different drinks bottles.
6. Irn-Bru Adverts 2
These are two very different
ideas on posters for the same
product but the top pictures was
the poster made by ‘BARR’ for
iron brew but made 20 years
apart, with the old poster it was
more about selling the drink
showing what its uses
are, telling you what it does and
how good it is but over the time
this drink has been around
advertisement has changed in
the sense its not always about
having the drink as the main
point you just need for the
advert to be catchy and have a
slight relation to the item which
the others all do, its more about
making people laugh and have it
stick in their mind than telling
the potential customers it’s a
refreshing tonic beverage.
7. Comparison
between Irn-Bru
and Monster
The monster advert has the
same idea as irn bru to use
colours that all relate to the
product but that’s the only
shared part as the monster
advert is more about showing
what you can do and be when
you have had this drink, asking
‘what monster are
you’, everyone knows this brand
to be big sponsors of big
dangerous events of all sorts
and so they use the picture of a
dirt bike rider going across the
poster, whereas in this irn bru
advert they have two balloons
that tell you that ‘irn bru gets
you through’, the advert isn't as
interesting or compelling as the
monster advert as its simple and
not as interesting, even the
thought of the drink being green
makes it seem better than irn
bru.
8. Red Bull Advert
This advert uses imagery
instead of text other than to
tell you the drinks name and
the logo although even
without that you would of
known as the colours from the
can is enough to know the
brand, as they have always
used the same colours and so
everyone already knows that
its red bull. The image used
though is a man smashing
through glass with a can of
red bull, showing it makes you
hard stronger faster
even, making it more
appealing to buy as it makes
you so much better.
9. Relentless Advert
This advert has a different
approach to red bull as it uses
more text instead of just
imagery which can be good
but for a poster you tent to be
just walking past or going
past and so wouldn’t normally
get long enough to be able to
read all of the text that is on
this poster although the most
important parts which are the
name of the drink their tagline
which is always associated
with the drink and the image
of the drink are all easily
visible and so wouldn’t need
to read the rest of the poster
10. Lucozade Advert
This advert uses imagery a lot
more instead of using text as
it has been around for a while
so most people know the logo
and what their adverts tend to
include, like in this one it uses
the liquid of the drink to show
something working which it a
drill, on TV this would be
changing into all sorts of
different bits of equipment to
show that it helps you with
anything and it ‘gives you
your edge back’ as the line
under the bottle states, they
have the text in fine italics but
then the word edge is in the
same orange used throughout
the poster and is in bold to
add more affect to the text.
11. Nos Advert
The advert for ‘NOS energy
drink’ is showing the drink with
orange flames/smoke leaving
the bottle top but then the
nascar also has smoke from the
car. It has the name of the
driver who drinks this energy
drink and is sponsored by NOS
for nascar racing. The advert
doesn’t contain much else other
than the email address for the
drink and a few sponsor signs at
the bottom. With the web
address they have used the
same colours from the design
although use it in opposite ways
as it attracts more attention to
the word ‘NOS’ with it being
orange and the others with on a
black background.
12. Red Bull
Packaging
Since red bull has been around
they have always used the same
colours, the logo has always
been the same with two red
bulls and the yellow sun, but
then with the can was a dark
blue and silver although can did
change when the craze was to
have an energy drink but have it
sugar free and with this they
changed the dark blue to a light
baby blue. All the colours they
use all compliment each other
and with this makes it look
appealing to drink as each of the
colours are very vibrant and
sharp. They have even got a
small bull cut into the lid in
which you open the drink with
which is the same blue as the
can depending on if its sugar
free or not.
