Smart data comes from smart people. About SvD:s Interest rate map and crowdsourcing journalism. A presentation for the #smartDEN conference in London October 15 2013.

1. SMART DATA COMES
FROM SMART PEOPLE
Ola Henriksson, 2013-10-15

2. Agenda – #smartDEN Autumn 2013
•
•
•
•
Inside the newsroom
Data from outside the newsroom
Key findings
What’s next?
OLA HENRIKSSON
editorial project manager
ola.henriksson@svd.se
Twitter: @oholah

3. Svenska Dagbladet in brief
• Established 1884
• News on the net since 1995
• Part of Schibsted Media Group (since
1998)
• Reach:
–
–
–
–
SvD.se: 1,5M uv/w
mobil.svd.se: 0,6M uv/w
newspaper reach: 403 000 daily
daily circulation 174 400 (subscribed, home delivery)
• Richly awarded:
– 2010: Swedish Newspaper of the Year
– 2011: Swedish Digital Media of the Year
– 2012: Swedish Grand Prize for Journalism,
Innovation of the year (The Interest Rate Map)

4. Schibsted: From print to digital
Online Classifieds
Media Houses
Online
Growth
Media
We aim to be the global number
1 in Online Classifieds.
Seizing the digital growth
opportunity in core markets.
Quality journalism and digital platforms
allow us to reach more readers than
ever before in our history.

5. Smart people inside the newsroom
• Old tools not enough
– but specialists knowledge extremely
important
• Get used to big data sets
– don´t be afraid of advanced Excel
– master open source tools (Google
Drive, Twitter, Storify, Google Fusion
Tables, Tableau, Google Maps API
etc)
• Digital Academy
– starts with internal review
– two levels offered

6. Data from outside the newsroom
Showcase:
The Interest Rate Map
svd.se/rantekartan
”Do you pay more for your home loan than your neighbour?”

7. How to disclose hidden secrets?
Start April 1st. A modest appeal
to readers to fill out a Google
form with their rates.
Fantastic response! 10 000 entries in the first week.
Hectic race to get the geotagging in place.

8. Massive coverage in SvD...
…both in the paper and online.
Traffic record the week before Easter!

9. Strong reactions from the authorities
…and head of central bank Ingves
The map was praised
by the Minister of
finance Anders Borg
and his colleagues
It was mentioned during the
presentation of a big report
by Swedish SEC ”Finansinspektionen”.

10. Some figures
• 45 000 entries
• ca 600 new each
month
• new functions added
• other newsroom
copied the concept
• became a platform for
other SvD-projects
• received five Swedish
media awards

11. Findings that makes us smarter
•
•
•
•
•
•
Without relation no interaction
What´s in it for me?
Don´t make isolated islands
Engage your readers - always part of the agenda
People are people
Fail fast – scale fast
Torsdag 6 december 2012
Sedan 1884 Pris mån–tor 20 kr fre–sön 30 kr o
GÖRAN ERIKSSON Både Reinfeldt och
Löfven måste knäcka SD-koden M
ANALYS, Nyheter sid 18–19
Många fick vänta länge, ofta förgäves, på bussar och tåg när snön vräkte ner över Stockholm i går.
FOTO: KARIN GRIP
Pendlarkaos
PROBLEMEN FORTSÄTTER Snöovädret slog
till med full kraft mot Sverige i går. I östra Götaland och
Svealand med upp till tre decimeter snö. Stockholmsområdet drabbades hårt. Bussar och pendeltåg stod
still, nästan allt flyg på Arlanda ställdes in. Flera
skolor stängdes och eleverna skickades hem. Både
SL eller SJ uppger att problemen med inställda och
försenade avgångar fortsätter i dag. Nyheter sid 6–13
FÖRSENAD I DAG? Mitt i snökaoset har SvD premiär för ditt nya digitala
verktyg: Väntekartan. Tillsammans med er läsare granskar vi kollektivtrafiken. Rapportera in din försening direkt: 5 svd.se/vantekartan
SPORT
Zlatan krisande
PSG:s enda hopp
SvD i Paris, sid 34–35

12. What’s next?
• Implicit conversation –
contribute without knowing it
– traffic info
– web visitor info
• Enablers
– mobile revolution
– small size devices (gps,
camcorder)
– big data

13. Tack! (Thank You)
ola.henriksson@svd.se
twitter.com/oholah