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Adma Digital Marketing Pres Sep 08 Breeze
- 5. li ke
p le ing
p eo ibut
n tr
co
- 8. “understand & consider
the person who'll experience
your design
while you design”
Christina Wodtke - regarding User centred Design & Usability
- 14. text ads,
faces,
body parts
Neilsen Aug 2007
http://www.useit.com/alertbox/banner-blindness.html
- 16. “insanity is doing the same thing
over and over again and
expecting different results”
Einstein
- 36. data
B
search
survey A
read websites
L
focus groups
A
ask ?s N
conversations C
test
E
observe
- 37. insight reliability
validity causality
method
confidence
sample