The document discusses the key components of rhetoric - logos, pathos, and ethos. Logos refers to logical argumentation using techniques like citing expert opinions, cause-and-effect reasoning, and statistics. Pathos involves persuasive techniques that appeal to emotions. Ethos establishes the speaker's credibility through qualities like trustworthiness, expertise, and special knowledge. The classical structure of Greek oratory is also outlined, with sections to introduce the topic, present facts and arguments, address counterarguments, and conclude compellingly.