2. Learning how to compare
and contrast other’s ideas
can help you to be critical
and reflective on the kind
of information you will feed
yourself
3. One way to evaluate other’s opinions
is by identifying the persuasive
strategies used by the writer or
speaker. Knowing these strategies not
only helps you formulate strong
claims, but also helps you identify the
weak ones.
4. Persuasive Techniques
Ethos, Pathos and Logos are the
three elements of persuasion
identified by Aristotle a famous
philosopher. By appealing to these
three elements, a speaker or writer
will increase his or her chances of
persuading an audience
5. Ethos – It is an appeal to the
writers credibility, ethics,
morals and character
Logos – it is an
appeal to logic
and reason
Pathos – It is
an appeal to
the emotion of
the audience
6. LOGOS
When you evaluate an appeal to
Logos, you consider an argument
based on facts, evidence, and
reason. Using Logos means
appealing to the readers sense of
what is logical.
7. Example
“As a doctor i am qualified to
tell you that this course of
treatment will likely generate
the best results considering
all the symptoms, conditions,
and options”
8. ETHOS
When you evaluate an appeal to
Ethos, you examine how successfully
the writer or speaker appeal to the
audience sense of ethical behavior.
The written or speaker presents
himself or herself to the audience as
credible trustworthy honest and
ethical.
9. Example
“More than one hundred peer
reviewed studies have been
conducted over the past decade
and none of them suggests that
this is an effective treatment for
hairloss”
10. PATHOS
And Lastly, Pathos is making an
appeal to emotion. Making
people feel that they have a
connection with the topic at
hand evokes certain emotions,
beliefs, and values.
11. Example
“there no price that can replace
piece of minds our advanced
security system will protect the
well being of your family that
you can step soundly at night”
12. Now that you know how to
evaluate claim, it is important
that you understand the
grammatical markers that you
may use in contrasting and
comparing these claims:
14. The following words or short phrases are
used to compare two items or ideas:
Like
Likewise
Same as
As well as
Also
Similar to
Both
Resemble
15. Example
Time, like money is a limited
resources. You cannot buy everything
you want, likewise you do not have
enough time to do everything you want
to do. Our time is the same as our
money. It is limited, Also time is a
resource when work needs to be done.
16. The following words or short phrases are
used to contrast two items or ideas:
Unlike
As opposed to
Whereas
Incontrast to
Different from on the contrary
On the other hand
However
Although
17. Example
Unlike, time or money, desire is an
limited resource. Think about it in
contrast whereas. There is never
enough time to do everything you want
your desire will always some up with
something new and exciting.
