Keep in mind that it isn’t enough for you to know that you are a credible source. (This isn’t about your confidence, experience, or expertise.) Your audience must know this. Ethos is your level of credibility as seen by your audience.
Rhetoric and public speaking
Rhetoric and Public SpeakingMs. Mercer Bancroft ElementaryMaterial from Six Minutes website by Andrew Dlugan http://goo.gl/SSMli
Rhetoric:Writing or speaking as a meansof communication or persuasion- Merriam-Webster Online
Rhetoric uses the three persuasive appeals1. Ethos2. Pathos3. Logos
So, what are ethos, pathos, and logos?• Ethos: credibility (or character) of the speaker• Pathos: emotional connection to the audience• Logos: logical argument
These are the three essentialqualities that a speech must have to make it effective.
Ethos• Does the audience respect the speaker?• Does the audience believe the speaker is of good character?• Does the audience believe the speaker is generally trustworthy?• Does the audience believe the speaker is an authority on this speech topic?
I’m a kid, what authority do I have?• Your reputation with peers;• Your reputation with adults;• Speaking with authority (voice, delivery, stance and physical gestures):• Using ideas from others who have credibility (giving them credit).
Quick WriteWhat strengths do you have that willcontribute to your ethos?
Pathos• Do the speakers words evoke feelings of … love? … sympathy? … fear?• Does the speakers characterization of a the other side evoke feelings of hate? contempt?
Emotional connection can be created in many ways by a speaker, perhaps mostnotably by stories. The goal of a story, anecdote, analogy,simile, and metaphor is to get an emotional response from the audience.
Quick WriteWhat is one of the stories from “I Have aDream”
Logos• Does the speakers message make sense?• Is the speakers message based on facts, statistics, and evidence?• Will the speakers call-to-action lead to what they say will happen?
Quick WriteWhich is most important? Ethos? Pathos?or Logos?