To ensure that engagement and recruitment messages are indeed relevant, inspiring and actionable, an employer brand needs to be developed from one primary source: the experiences of your employees. What is an employer brand? An employer brand is the brand promise and the brand attributes expressed in what talent experiences, thinks, feels and shares about your organization as a place to work. In short, your employer brand is your story of what it’s like to work at your organization. A strong employer brand will: Increase employee engagement, Improve talent acquisition and retention performance, and Cut the cost of talent.