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Imagine if you knew how your employees valued each of your employer brand attributes? Then imagine knowing who they rate your delivery and communication of each value? That's the power of our new Employer Brand Attribute Action Matrix. It allows you to see how well aligned your employer brand is to your current, and future, employees. A stronger employer brand increases engagement, reduces turnover, cuts cost-per-hire and shortens time-to-fill, just to name a few benefits.