1. Lean startup
- the Italian way -
Nicola Junior Vitto
Blomming
Programmers in Padua - April 27, 2012 - Padova
@njvitto - @blomming
nicola@blomming.com
lunedì 30 aprile 12

2. What’s a startup?
A startup is first of all an experiment, it is a human
institution designed to deliver a new product or
service under conditions of extreme uncertainty
At its heart, a startup is a catalyst that transforms
ideas into product.
(From Lessons Learned blog By Eric Ries)
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3. Ideas
How important are ideas?
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4. Team
Team is the key
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5. Passion
It’s very difficult to succeed without passion
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6. Market research
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7. Market: B2C
B2C
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8. Market: B2B
B2B
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9. Market: B2B2C
B2B2C
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10. Business Plan
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11. Prototype
Or as a developer, you will probably start
prototyping your software
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12. Questions
How do you choose features?
How much wait before launching the product?
What’s your development process?
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13. Go Ahead
Having a good idea,
a proved and experienced team,
market research and a good plan...
...and/or a prototype
...last missing thing is...
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14. Money
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15. VC Funding
Venture Capitals or Angel Investors
can give you money based on your plan
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16. And then?
(Classic) Product Development
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17. Development: Waterfall model
Waterfall
Problem: known Solution: known
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18. Wait a minute
...but we said...
...the Italian way!
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19. Bootstrapper
You should be a bootstrapper.
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20. Searching for Money
Do you have a plan a/o prototype
and a (good?) idea?
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21. Searching for Money
No money for ideas
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22. A classic full-featured product
Yes...it can be well organized,
but not all features are required to your lean startup.
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23. Minimum Viable Product
MVP: A product with the
fewest number of features
needed to achieve a
specific objective, for
which users are willing to
‘pay’ in some form of a
scarce resource.
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24. Intermediate MVPs
Final MVPs test the business model
Intermediate MVPs test high risk
components of the business model.
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25. Business Models (examples)
Free/Adv Freemium
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26. Business Models (WTF)
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???

27. What’s wrong?
9/10 Startups fail
66% of successful
changed plans
58 ideas = 1 success
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28. What’s the problem?
Lack of customers
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29. What’s the problem?
Build a product no one wants
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30. What about Business Plans?
No business plan
survives
the first customer contact
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31. What about Business Plans?
Plans are for a known future
not for a startup context
So, plans fail in startups
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32. Assumptions on Product Development
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33. Business Models
It’s all about business models
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34. What’s a Lean Startup?
Lean startup is a rigorous process
for iterating from Plan A
to a plan that works.
(by Ash Maurya)
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35. Lean is not cheap
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36. Lean startup is...
Open Source software
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37. Lean startup is...
Open Source software
Cloud computing architectures
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38. Lean startup is...
Open Source software
Cloud computing architectures
Agile methodologies
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39. XP
Agile (XP)
“Product owner” or
“in-house” customer
Problem: known Solution: unknown
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40. “Problem” in startups
...but in startups problem is unknown
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41. “Problem” in startups
What can help me?
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42. Customer Development
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43. Four Steps to the Epiphany
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44. Business Plans
While the death of the business plan as a
method to engage investors is a welcome
development, it doesn’t eliminate the need to
think through your business – a process aided
by, ironically, the writing of a business plan.
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45. Get out of the building (by Steve Blank)
Your business assumptions can be wrong
Go out and speak with your customers
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46. Don’t broadcast
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47. Talk with your customers
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48. Business Models
We said:
“It’s all about business models”
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49. Many different business models
The same technology, product or service
can have many different business models
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50. Sketch out your Business models
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51. Iterate on guesses (set of hypotesis)
Iterate fast and often to find your business model
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52. Customer Development: pivoting
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53. Business Models Canvas
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54. OODA Loop
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55. AARRR Metrics
By Dave McClure
More on: http://500hats.typepad.com/
Initial hypotesis must be precise to be measured
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56. Product/Market fit
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57. Customer Development: scaling
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58. What’s a Lean Startup?
Problem:
unknown
Solution:
unknown
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59. Scalable (lean) startup
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60. Scalable startup
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61. Early Adopters
The MVP is for your first customers:
they are called Innovators and Early adopters.
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62. Experience
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63. Entrepreneurship
...Entrepreneurs recognize they are going to have
to follow their own internal compass and embrace
the uncertainty as part of the journey.
- Steve Blank -
more info on http://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/
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64. Courage
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65. Find the right people
Your partners and your team
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66. Focus focus focus
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67. Be frugal
Do you REALLY NEED that new: phone, car,
shoes, to go out for dinner or beers every day,
etc.???
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68. Blog-Magazine: LikePicasso
A blog as a Customer Development tool
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69. On your Blomming pages
Creating
a Shop
on Blomming
you can
immediately
sell...
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70. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
you can
immediately
sell...
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71. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
sell...
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72. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
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73. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
On other sites
and mobile
API devices
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74. The Lean Startup
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75. Running Lean
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76. Business Models
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77. Useful on how to pitch investors
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78. Work only from 9 to 5
Is it possible?
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79. An alternative?
Lifestyle business
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80. Italian Lean Startup Meetup
http://www.meetup.com/Lean-Startup-Bologna-Meetup
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81. How to start a Startup?
http://www.venture-lab.org/
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82. Thanks
Blomming.com
Company.Blomming.com
Magazine.Blomming.com
Help.Blomming.com
Twitter.com/Blomming
Facebook.com/Blomming
Personal blog: njvitto.com
nicola@blomming.com
On FB & Twitter as: njvitto
lunedì 30 aprile 12