On October 23rd, 2014, we updated our
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“When Dawkins coined the term “meme” in 1976, he was wri@ng about ideas that are passed from host to carrier in a similar manner to genes -‐-‐ replica@ng, muta@ng and occasionally going ex@nct. In recent years, the term has come to refer to Internet memes -‐-‐ ideas that spread through popula@ons via the Web.” Image by Steve Jurvetson -‐Steve Kolowich
Image by Stacya “There are tens of thousands of memes online, embodying near-‐unimaginable quan@@es of ingenious @mewas@ng. From dancing babies to ﬂying felines shaped like pop tarts, they sweep from sa@re to pop-‐cultural gags with more layers than a set of Russian dolls.” -‐Tom ChaQield
“The power of social media is gravita@ng very quickly to the people.” -‐Geoﬀrey Colon Image by Nicolas Goulet
Last month YouTube hit 1 billion monthly users -‐ that is one in two people on the internet. Image by pmagalhaes
Image by NASA Goddard Space Flight Center Nearly 2 billion music videos are viewed on YouTube every day.
Image by akrabat In the UK, web users spend 203 million hours watching YouTube content each month, and with each session las@ng an average of 20 minutes…
…which is predicted to rise to 1.25 billion a month by February 2014. Image by Jarek Jarosz
Image by russavia “Virality isnt luck. Its not magic. And its not random. Theres a science behind why people talk and share. A recipe. A formula, even.” -‐Jonah Berger
Image by rarvesen “Its like a babng average in baseball. No one hits a home run every @me, but by understanding the science of hibng you can boost your average.” -‐Jonah Berger
Image by Ravenperch During the week of February 17 the Harlem Shake accounted for one in every 1,600 searches in the UK according to Experian Hitwise, surpassing Gangnam Style’s highest peak in search traﬃc.
Image by Vic g By 14 February, their were over 40,000 Harlem Shake videos posted on YouTube, which accumulated 175 million views.
Image by PhilieCheesie Psy’s video “Gangnam Style” has 6 billion views of the main video .
16% of visits to video sites end up on a transac@onal site as brands increasingly use video to drive traﬃc to their web pages. Image by stuant63
Image by dorsal stream The majority of which is driven by YouTube, which is the third most popular website and accounts for 70% of the visits to online video sites. BUT…
Image by RachelEllen … “it doesnt fully majer who you are or how many connec@ons you have, but what youre saying rela@ve to the exis@ng conversa@on is what really majers in spreading knowledge online.” -‐Jared Keller
Image by 427 “We are living in a digital world that ajaches deep value to the capacity to share… …and to laugh together at almost anything.” -‐Tom ChaQield
Image by Camdiluv “We are today the conscious agents of our own delight and distrac@on in a way never previously possible. And with this comes a new sense of what it means to be part of a truly global human collec@ve, celebra@ng and rethinking its own nature every day – comic cats, dancing babies, and photoshopped Pu@ns included.” -‐Tom ChaQield
All images are licensed under the Crea@ve Commons Non-‐Commercial Share-‐Alike 3.0 agreement and sourced from ﬂickr. CREDITSImage by ๓ậтëø