FILM260 Flipbook Submission
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FILM260 Flipbook Submission

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Queen's University Film 260 Flipbook submission on virality.

Queen's University Film 260 Flipbook submission on virality.

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FILM260 Flipbook Submission FILM260 Flipbook Submission Presentation Transcript

  • VIRALITYImage  by  PiccoloNamek  
  • “When  Dawkins  coined  the  term  “meme”  in  1976,  he  was  wri@ng  about  ideas  that  are  passed  from  host  to  carrier  in  a  similar  manner  to  genes  -­‐-­‐  replica@ng,  muta@ng  and  occasionally  going  ex@nct.  In  recent  years,  the  term  has  come  to  refer  to  Internet  memes  -­‐-­‐  ideas  that  spread  through  popula@ons  via  the  Web.”  Image  by  Steve  Jurvetson  -­‐Steve  Kolowich  
  • Image  by  Stacya  “There  are  tens  of  thousands  of  memes  online,  embodying  near-­‐unimaginable  quan@@es  of  ingenious  @mewas@ng.  From  dancing  babies  to  flying  felines  shaped  like  pop  tarts,  they  sweep  from  sa@re  to  pop-­‐cultural  gags  with  more  layers  than  a  set  of  Russian  dolls.”   -­‐Tom  ChaQield  
  • “The  power  of  social  media  is  gravita@ng  very  quickly  to  the  people.”    -­‐Geoffrey  Colon  Image  by  Nicolas  Goulet  
  • Last  month  YouTube  hit  1  billion  monthly  users  -­‐  that  is  one  in  two  people  on  the  internet.    Image  by  pmagalhaes  
  • Image  by  NASA  Goddard  Space  Flight  Center  Nearly  2  billion  music  videos  are  viewed  on  YouTube  every  day.    
  • Image  by  akrabat  In  the  UK,  web  users  spend  203  million  hours  watching  YouTube  content  each  month,  and  with  each  session  las@ng  an  average  of  20  minutes…    
  • …which  is  predicted  to  rise  to  1.25  billion  a  month  by  February  2014.    Image  by  Jarek  Jarosz  
  • Image  by  russavia  “Virality  isnt  luck.  Its  not  magic.  And  its  not  random.  Theres  a  science  behind  why  people  talk  and  share.  A  recipe.  A  formula,  even.”   -­‐Jonah  Berger  
  • Image  by  rarvesen  “Its  like  a  babng  average  in  baseball.  No  one  hits  a  home  run  every  @me,  but  by  understanding  the  science  of  hibng  you  can  boost  your  average.”    -­‐Jonah  Berger  
  • Image  by  Ravenperch  During  the  week  of  February  17  the  Harlem  Shake  accounted  for  one  in  every  1,600  searches  in  the  UK  according  to  Experian  Hitwise,  surpassing  Gangnam  Style’s  highest  peak    in  search  traffic.  
  • Image  by  Vic  g  By  14  February,  their  were  over  40,000  Harlem  Shake  videos  posted  on  YouTube,  which  accumulated  175  million  views.    
  • Image  by  PhilieCheesie  Psy’s  video  “Gangnam  Style”  has  6  billion  views  of  the  main  video  .  
  • 16%  of  visits  to  video  sites  end  up  on  a  transac@onal  site  as  brands  increasingly  use  video  to  drive  traffic  to  their  web  pages.    Image  by  stuant63  
  • Image  by  dorsal  stream  The  majority  of  which  is  driven  by  YouTube,  which  is  the  third  most  popular  website  and  accounts  for  70%  of  the  visits  to  online  video  sites.  BUT…    
  • Image  by  RachelEllen  …  “it  doesnt  fully  majer  who  you  are  or  how  many  connec@ons  you  have,  but  what  youre  saying  rela@ve  to  the  exis@ng  conversa@on  is  what  really  majers  in  spreading  knowledge  online.”    -­‐Jared  Keller  
  • Image  by  427  “We  are  living  in  a  digital  world  that  ajaches  deep  value  to  the  capacity  to  share…  …and  to  laugh  together  at  almost  anything.”  -­‐Tom  ChaQield  
  • Image  by  Camdiluv  “We  are  today  the  conscious  agents  of  our  own  delight  and  distrac@on  in  a  way  never  previously  possible.  And  with  this    comes  a  new  sense  of  what  it    means  to  be  part  of  a    truly  global  human    collec@ve,    celebra@ng  and    rethinking  its    own  nature  every  day  –    comic  cats,    dancing  babies,    and    photoshopped    Pu@ns  included.”     -­‐Tom  ChaQield  
  • All  images  are  licensed  under  the  Crea@ve  Commons  Non-­‐Commercial  Share-­‐Alike  3.0  agreement  and  sourced  from  flickr.    CREDITSImage  by  ๓ậтëø    
  • SOURCESImage  by  -­‐RejiK    hjp://www.insidehighered.com/news/2012/02/16/campus  themed-­‐internet-­‐memesgo-­‐viral  hjp://www.bbc.com/future/story/20120222-­‐cats-­‐memes-­‐and  internet-­‐schemes  hjps://social.ogilvy.com/why-­‐the-­‐harlemshake-­‐is-­‐disrup@ve  innova@on-­‐to-­‐socialmedia-­‐campaign-­‐marke@ng/  hjp://qz.com/67991/you-­‐didnt-­‐make-­‐the-­‐harlem-­‐shake-­‐go-­‐viral  corpora@ons-­‐did/  hjp://www.huffingtonpost.com/jonah-­‐berger/virals-­‐secret  formula_b_3052685.html  hjp://www.marke@ngweek.co.uk/trends/gangnam-­‐style  marke@ng/4006173.ar@cle  hjp://www.theatlan@c.com/technology/archive/2012/04/  whaQuels-­‐the-­‐mos@nfluen@al-­‐tweets/255453/