This document provides guidance for students on completing an evaluation for their Advanced Portfolio in Media course. It outlines four questions to be answered in the evaluation and notes that the evaluation is worth 20% of the unit grade. Students are advised to give each question sufficient time and detail. The assessment criteria are also provided, including understanding of forms and conventions, audience feedback, and use of new media technologies. For question 1, students are instructed to compare shots from their media products to professional works, discussing cinematography, editing, mise-en-scene and sound using media terminology. Examples of student responses are provided, and students are given one week to complete their response to question 1.

1. Advanced Portfolio in Media
Evaluation Intro & Question 1

2. Overview of Evaluation
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Question 1
In what ways do your media products use, develop or challenge forms and conventions of real media
products?
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Question 2
How effective is the combination of your main task (trailer) and ancillary tasks (poster & magazine cover)?
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Question 3
What have you learnt from your audience feedback?
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Question 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
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Further details on how to answer these questions will appear in separate posts.
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Remember: the evaluation is worth 20% of the unit. That's the same as your research and planning combined.
It's also twice as much as your poster, or your magazine cover. It's also half the value of your trailer. And
finally, 20 marks represents 2 grades.
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Remember too that this is an Advanced Level unit: your answer should be more advanced and more detailed,
with greater understanding than your AS Evaluation.
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Do not neglect your evaluations. Do not give superficial or brief answers. Do not skip any question.
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Give each question the time it deserves. Make a positive difference to your grade.

3. Assessment Criteria
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Assessment Criteria for the Evaluations - what you are assessed on
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understanding of the forms and conventions used in the productions
(Question1)
understanding of the combination of main product and ancillary texts
(Question 2)
understanding of the significance of audience feedback (Question 3)
understanding of the role and use of new media in various stages of the
production (Question 4)
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and in all questions:
skill in the use of digital technology or ICT in the evaluation.
skill in choice of form in which to present the evaluation.
ability to communicate.

4. Question 1.
Question 1:In what ways do your media products use, develop or challenge forms and
conventions of real media products?
In order to answer this question you must be creative and also provide critical and technical
depth.
You Should compare specific shots of your trailer to that of professional texts and discuss how
you've used the genre's repertoire, themes and specific aspects of the cinematography, editing,
mise-en-scene and sound.
You should do the same for your ancillary tasks - again cropping out sections of your work for
detailed comparison.
Remember you should be using appropriate media terminology!
How should I present my work?
Ideally this should be a directors commentary with your work featuring on screen whilst a voice
over discusses it. Moreover, you should appear yourself with the work in the top right hand
corner of the screen. You should include images of your work and professional work as you
discuss it in critical depth.

5. Student Examples
http://www.youtube.com/watch?
v=07gAg2Fm7pA
http://www.youtube.com/watch?v=-rSi-uK3-Zc

6. Time Frame
You have 1 week ( 9 hours ) to complete a
response to evaluation question 1.

7. Time Frame
You have 1 week ( 9 hours ) to complete a
response to evaluation question 1.