Net Media Planet - Going Global event - Baidu and the Chinese Opportunity May 2013

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Net Media Planet - Going Global event - Baidu and the Chinese Opportunity May 2013

  1. 1. 1BaiduUnderstandingthescaleoftheChineseopportunitySriSharma,ManagingDirector& Founder@srisharma @netmediaplanet
  2. 2. 2Leading search and display specialistdriving a step change in performanceBest Use of MobileGrand Prix Award Innovation in PPC Best Use of Mobile
  3. 3. 3China’sInternetPopulationSurgesto564million0.0%10.0%20.0%30.0%40.0%50.0%60.0%-1002003004005006002005 2006 2007 2008 2009 2010 2011 2012Internet Users Growth Rate564millionat the end of 2012China Total Online PopulationOnline penetration growth to52.1% by 201610.5%200642.1%201252.1%2016Data Source: CNNIC Report, Jan 2013Unit: million
  4. 4. 4ChinaMobileOnlineUsersReach420million24.0%39.5%60.8%66.2%69.3%74.5%0%10%20%30%40%50%60%70%80%-501001502002503003504004502007 2008 2009 2010 2011 2012Mobile Online Users % of Online Population74.5%of online users• Desktop PC access dropped from 73.4% in 2011 to 70.6% in 2012• Laptop usage dipped slightly, to 45.9%Data Source: CNNIC Report, Jan 2013China Mobile Online PopulationUnit: million
  5. 5. 5SearchandOnlinecommerceisgrowingfastSearch Users increased 11% to 451millionOnline Shopper increased 25% to242 million407.30 451.0079.38%79.96%79.00%79.50%80.00%80.50%380.00390.00400.00410.00420.00430.00440.00450.00460.00Y2011 Y2012Search Users % of Total193.93 242.0037.80%42.91%35.00%36.00%37.00%38.00%39.00%40.00%41.00%42.00%43.00%44.00%-50.00100.00150.00200.00250.00300.00Y2011 Y2012Online Shopping Users % of TotalUnit: Million Unit: MillionMajor Search EnginesBaidu, Google, Sogou, Soso.Data Source: CNNIC Report, Jan 2013
  6. 6. 6ChinaSearchEngineLandscape83%7.4%500 millionusers 10 times dailysearches per user 5 billionsearch queriesData Source: China Search Engine Report by iResearch, Q1, 2012
  7. 7. 7Charm Communications Inc. (NASDAQ: CHRM) founded in 1995 and headquartered in Beijingwith subsidiaries in Shanghai, Tianjing, Guangzhou, Chongqing, Hangzhou and Wuhan. Charmhave 800+ employees and achieve CNY 5.6 Billion revenue in 2011.No.1 China Marketing Communication Group17 years 818 employees 5.6 billion
  8. 8. 8NetMediaPlanet&CharmClickPartnership CharmClick, the exclusive Authorized Reseller of Baidu in Europe, sinceSep 1, 2012 Net Media Planet , partnered with Charmclick, is the exclusive UK/IrelandBaidu Service Provider Partnership designed to support UK & IE enter the China market on BaiduEnabling UK and Ireland brands to grow business in China
  9. 9. 9Leading search and display specialistdriving a step change in performanceBest Use of MobileGrand Prix Award Innovation in PPC Best Use of Mobile

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