1. 1
Baidu
Understandingthescaleof
theChineseopportunity
SriSharma,ManagingDirector& Founder
@srisharma @netmediaplanet

2. 2
Leading search and display specialist
driving a step change in performance
Best Use of MobileGrand Prix Award Innovation in PPC Best Use of Mobile

3. 3
China’sInternetPopulationSurgesto564million
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
-
100
200
300
400
500
600
2005 2006 2007 2008 2009 2010 2011 2012
Internet Users Growth Rate
564million
at the end of 2012
China Total Online Population
Online penetration growth to
52.1% by 2016
10.5%
2006
42.1%
2012
52.1%
2016
Data Source: CNNIC Report, Jan 2013
Unit: million

4. 4
ChinaMobileOnlineUsersReach420million
24.0%
39.5%
60.8%
66.2%
69.3%
74.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
-
50
100
150
200
250
300
350
400
450
2007 2008 2009 2010 2011 2012
Mobile Online Users % of Online Population
74.5%
of online users
• Desktop PC access dropped from 73.4% in 2011 to 70.6% in 2012
• Laptop usage dipped slightly, to 45.9%
Data Source: CNNIC Report, Jan 2013
China Mobile Online PopulationUnit: million

5. 5
SearchandOnlinecommerceisgrowingfast
Search Users increased 11% to 451
million
Online Shopper increased 25% to
242 million
407.30 451.00
79.38%
79.96%
79.00%
79.50%
80.00%
80.50%
380.00
390.00
400.00
410.00
420.00
430.00
440.00
450.00
460.00
Y2011 Y2012
Search Users % of Total
193.93 242.00
37.80%
42.91%
35.00%
36.00%
37.00%
38.00%
39.00%
40.00%
41.00%
42.00%
43.00%
44.00%
-
50.00
100.00
150.00
200.00
250.00
300.00
Y2011 Y2012
Online Shopping Users % of Total
Unit: Million Unit: Million
Major Search Engines
Baidu, Google, Sogou, Soso.
Data Source: CNNIC Report, Jan 2013

6. 6
ChinaSearchEngineLandscape
83%
7.4%
500 million
users 10 times daily
searches per user 5 billion
search queries
Data Source: China Search Engine Report by iResearch, Q1, 2012

7. 7
Charm Communications Inc. (NASDAQ: CHRM) founded in 1995 and headquartered in Beijing
with subsidiaries in Shanghai, Tianjing, Guangzhou, Chongqing, Hangzhou and Wuhan. Charm
have 800+ employees and achieve CNY 5.6 Billion revenue in 2011.
No.1 China Marketing Communication Group
17 years 818 employees 5.6 billion

8. 8
NetMediaPlanet&CharmClickPartnership
 CharmClick, the exclusive Authorized Reseller of Baidu in Europe, since
Sep 1, 2012
 Net Media Planet , partnered with Charmclick, is the exclusive UK/Ireland
Baidu Service Provider
 Partnership designed to support UK & IE enter the China market on Baidu
Enabling UK and Ireland brands to grow business in China

9. 9
Leading search and display specialist
driving a step change in performance
Best Use of MobileGrand Prix Award Innovation in PPC Best Use of Mobile