Mobile Ecosystem Turkey

1,297 views

Published on

Mobile internet penetration , mobile advertising, mobile opt-in market and mobile social media penetration of Turkey. The presentation is about mobile ecosystem of Turkey.

Published in: Marketing, Business, Technology

Mobile Ecosystem Turkey

  1. 1. Mobile internet penetration advertising opt-in market social media penetration Turkey January 2014
  2. 2. Mobile internet penetration of Turkey Mobile internet subscribers 25.492.162 10.252.370 4.907.380 2011 2012 2013 %37 of GSM subscribers of Turkey connect internet via mobile. Source: BTK
  3. 3. Mobile Ad Spending – Turkey Mobile Advertising - Turkey (mio TL) 2011 2012 2013 30 25 20 19 11 6 mobile display mobile opt-in 2011: Mobile opt-in 3 times of mobile display 2013: Now, 1.5 times. Source: iab (estimated)
  4. 4. Mobile Ecosystem of Turkey  Mobile Display Companies  Mobilike  Wonk (Turkcell)  Movez  Mobia (Vodafone)  Avea  Tabletmedya  Adnboost  Mobile Opt-in Companies  Turkcell  Vodafone (Mobia)  Avea  Paro Turkcell is the leading company of mobile ecosystem.
  5. 5. Mobile Mediums of Turkey  All major desktop mediums are on mobile with their apps or sites.  Also the mobile focused applications on app-stores are very important part of the eco-system. Mobile Applications Havaalanı Turkcell Dergilik Kelime Avı Sinemakurdu Tablet Magazines Dipnot and etc..
  6. 6. Mobile impressions of Turkey Mobile display market of Turkey 2011 2012 2013 3.000.000.000 2.000.000.000 1.000.000.000 impressions 2011: mobile focused apps & major media apps 2012: mobile focused apps, major media apps, mobile sites 2013: mobile focused apps, newspaper apps, mobile sites, tablets Source: mobile ad sales houses
  7. 7. Most popular ‘mobile’ mediums of Turkey   News  Ntvmsnbc  Hürriyet  Habertürk  Haberler.com  Mynet  Cnn Türk  Social  ekşisözlük  Zaytung  Games  Kelime Avı  Bilgi Yarışı Sports  Ntvspor  sporx  Maçkolik  Lig TV  Fanatik  Video  Tvyo  fizy  Acunn  Star TV  Dailymotion  Tablet  Turkcell Dergilik  Dipnot  LOG  Zete  Brandlife  dMags  Others  Havaalanı  Sinemakurdu  Seslisözlük  Sahibinden
  8. 8. Mobile opt-in market of Turkey Distrubiton of mobile opt-in member 12.000.000 7.000.000 5.000.000 avea 5.500.000 paro vodafone turkcell Paro is a CRM company who collects data by loyalty programs.
  9. 9. With mobile opt-in?  Brands can reach operators’ subscribers by targeting their  Location (Dynamic or Static)  Soico-economic segments  Mobile behavior  Internet behavior  Handset capabilities  Roaming  Demographic  Interests  Operator’s segments  other cross queries  And can send SMS, MMS, video, mobile links, IVR calls.
  10. 10. Turkey is social & mobile Social Medium Mobile Member Total Member Percentage % Facebook 18 mio 32.2 mio 56% Twitter 5.6 mio 9.6 mio 59% Instagram 3.3 mio 3.3 mio 100% Foursquare 2 mio 2 mio 100%
  11. 11. Regards İbrahim Mert ibrahimm@ping.com.tr

×