SlideShare presentation for Content marketing

3. Internet users who have made a purchase via mobile phone in 4th quarter 2012
Percentage of internet users
Mobile commerce penetration in Asia Pacific countries 2012
Asia Pacific
Source: eMarketer; GlobalWebIndex, emarketer.com
in %
17,00
22,00
23,00
23,00
24,00
26,00
26,00
37,00
55,00
15,00
0,00 10,00 20,00 30,00 40,00 50,00 60,00
Philippines
Australia
Japan
Thailand
Malaysia
Vietnam
Indonesia
India
South Korea
China

4. Number of social network users in Indonesia from 2011 to 2014 (in millions)
Number of users in millions
Source : eMarketer, emarketer.com
Number of social network users in Indonesia 2011-2014
Indonesia
34,40
55,10
67,10
79,20
0,00
10,00
20,00
30,00
40,00
50,00
60,00
70,00
80,00
90,00
2011 2012 2013* 2014*

5. B2B Demand Generation Benchmark Survey for 2012
Source : Forbes

9. Online Video Marketing
• Publish
• Optimize
• Promote
• Analyze

10. What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
• Anything…

11. Where to Publish?

12. Video Content Trade-Off
• Informative
–Interviews
–Webinars
–Demos
–Tutorials
Entertaining
• Music videos
• Spoof / comedy
• Drama
• Web Series

13. Video Content Tips
• Short is sweet
• Focus on first 10 seconds
• Uniqueness content

14. Online Video Marketing
• Publish
• Optimize
• Promote
• Analyze

15. Video Optimization Trade-Off
• Search (SEO)
–Descriptive
–Straight- forward
–Relevant keywords Social / Viral
• Enticing
• Fun
• Mysterious

16. SEO for YouTube
• Title & Description
• Tags
• Popularity / Views
• Inbound Links / Embeds
• Ratings & Comments

17. Online Video Marketing
• Publish
• Optimize
• Promote
• Analyze

18. Promote Everywhere

19. What is Viral?
• Stalled: Never break 1
million views
• Embraced: Around 4
million views
• Break out: Long time,
ultimately 10+ million
views – Rare
• Data from Visible Measures
(http://www.visiblemeasures.com/news-and-
events/blog/bid/8920/The-Anatomy-of-a-Viral-
Video-Ad-Campaign-in-Today-s-Advertising-Age)
For B2B, people
often considers it a
success if you get
just 10,000 views on
YouTube.

20. Online Video Marketing
• Publish
• Optimize
• Promote
• Analyze

21. YouTube Insights
Where did my views come from?