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Fundamental
                      Design Principles


http://flickr.com/photos/ryanricketts/2295726918/
Hi. I’m Nathan Smith. I work at




                 as a designer + front-end dev.

http://fellowshiptech.com/
dign quot;...
    An orderly method of
    arrangement to drive
    a particular purpose.
MAYA – Human Centered Design




                                     (video clip)
http://maya.com/practices/human-centered-design
WE ARE HARD-WIRED TO
 RESPOND TO TYPES OF
   UNIVERSAL STIMULI:
Hi!


http://flickr.com/photos/nathansmith/3265163619/
“Big-D” design is broad.
             Today, I will address...




http://flickr.com/photos/yakobusan/2363688612/
Shapes      Ratios
Symbols     Brands
Audience Workflow
Usability   Interface
But, if it’s not all about


JESUS
I’m wasting your time.
Man’s initiative vs. God’s command
Tower of
Babel
Structure + Dimensions of Tabernacle




http://templebuilders.com/Index_Tabernacle_of_Moses_2.php
Literal Symbol

http://flickr.com/photos/freefoto/2552357124/
Idealized

http://flickr.com/photos/paullew/2215265396/
Presbyterian   United
Church         Methodist
(USA)          Church
Open hearts.
                  Open minds.
                  Open doors.
http://umc.org/
THE MOST SOUGHT AFTER BRANDS HAVE BECOME RED




http://joinred.com/
Pyramids Endure



                Triangle = basic 2-dimensional shape.
                Used to point towards goal (skyward).


http://flickr.com/photos/liberato/185902386/
FATHER


Trinitarian theology
                               IS
places emphasis
on a triangular        NOT            NOT



                             GOD
relationship.
                       IS             IS

                                            SPIRIT
              SON             NOT
Arrows signify progression
                    of time + spatial direction.




http://flickr.com/photos/icampbellzoom/451536289/
Roman Arch
                          (has staying power)




http://flickr.com/photos/8177037@N06/684520414/
http://sonspring.com/
Arch + Dome
       implies authority
       and stateliness




http://flickr.com/photos/eob/70343169/
Triangles + Arches
                        Structurally Sound



http://smashingmagazine.com/2008/05/27/smashing-texture-contest-results/
Heck, just ask your
                       everyday honeybee



http://flickr.com/photos/justusthane/1252907196/
Also good for
     backgrounds




http://squidfingers.com/patterns/
Early Pictograms




http://flickr.com/photos/upyernoz/2149312640/
Modern Pictograms




http://en.wikipedia.org/wiki/Pictogram
Industrial
                             Revolution

http://flickr.com/photos/zou-san/2293618925/
Our craft is becoming a commodity
                and people in charge don't care
                about the quality of the markup, CSS
                or how nice our JavaScript is. What
                matters is how fast you can get it to
                market, how many people it reaches
                and how cheaply it can be built.

                – Christian Heilmann



http://thinkvitamin.com/dev/web-development-is-moving-on-are-you/
Luddites were a social
         movement of British textile
         artisans in the early nineteenth
         century who protested, often by
         destroying mechanized looms,
         against the changes produced
         by the Industrial Revolution,
         which they felt were leaving
         them without work.



http://en.wikipedia.org/wiki/Luddite
I’m convinced the people railing
               against CSS frameworks are just
               trying to drum up false job security.

               – Jeff Croft




http://jeffcroft.com/blog/2007/nov/17/whats-not-love-about-css-frameworks/
There’s a somewhat disturbing thing
                 going on with people advocating a
                 rebirth of table based web design.
                 Why? Probably because CSS
                 layouts are “hard.”

                 – Marco van Hylckama Vlieg




http://i-marco.nl/weblog/archive/2009/02/18/the_death_of_web_development_a
http://twitter.com/nathansmith/status/1212765549
Modularity




http://gun-parts.com/
Good designers
solve problems
Great designers
prevent them
“Good enough” stops short of great.




http://uiandus.com/2009/02/19/video/gems-of-unnoticed-problems/
Well Executed Typography
                 is Timeless




http://flickr.com/photos/mwichary/2140391908/
Never use these fonts


• Papyrus
• Comic Sans
1966
http://flickr.com/photos/ekusupo/114732870/
2007
http://helveticafilm.com/
Helvetica – Documentary on Typography




                           (video clip)
http://helveticafilm.com/
In Lives of the Artists, Giorgio
                                                 Vasari relates that when the
                                                 Pope sent a messenger to
                                                 Giotto di Bondone, asking
                                                 him to send a drawing to
                                                 demonstrate his skill, Giotto
                                                 drew, in red paint, a circle
                                                 so perfect that it seemed as
                                                 though it was drawn using a
                                                 compass and instructed the
                                                 messenger to give it to him.


http://en.wikipedia.org/wiki/Giotto_di_Bondone
Civilian



http://flickr.com/photos/bwjones/2064502024/
Military



http://flickr.com/photos/kamoda/61229055/
Most efficient ratio of
                                              surface-area to volume




http://flickr.com/photos/kingfal/3048352401/
Good for storage
                                           of mass quantities




http://flickr.com/photos/ride/2150067632/
Icons = 1x1 ratio.
    Many are circular.


Firefox   Safari   Chrome   IE 7
Fibonacci
      sequence




http://flickr.com/photos/lucapost/694780262/
FIBONACCI – GOLDEN RATIO




http://en.wikipedia.org/wiki/Golden_ratio
GOLDEN RATIO – BOOK LAYOUT




http://en.wikipedia.org/wiki/Golden_ratio
Rectangles = lingua franca of web
Rectangles = lingua franca of web
Rectangles = lingua franca of web
How do you eat an elephant?




http://flickr.com/photos/flametree/145019107/
(one bite at a time)


                                                                 lion
                  lion                             lion
                                                                          lion
                                                          lion
                                                                        lion


http://flickr.com/photos/24027284@N08/2277860703/
SELF-MANAGED TEAM – GREEK MYRMIDONS




      Μυρμιδόνες = elite + fearless + took initiative
http://imdb.com/title/tt0332452/
Comfort and prosperity have
      never enriched the world as
      much as adversity has.

      – Rev. Billy Graham




http://billygraham.org/mediaRelations/photographs.asp
Attitude, not aptitude, determines altitude.
                                                                 Zig Ziglar




                                               hover mode = 230 bps


http://flickr.com/photos/mommamia/2857914776/
My brother Wesley acted wisely –
the souls that were awakened under
his ministry he joined in class [study
groups], and thus preserved the
fruits of his labor. This I neglected,
and my people are a rope of sand.

– George Whitefield
“SCRUM WALL” at FELLOWSHIP TECH




http://flickr.com/photos/34694527@N06/3221379926/
If I had eight hours to chop
      down a tree, I'd spend six
      hours sharpening my axe.

      – Abraham Lincoln




http://flickr.com/photos/bigberto/2764464101/
Make everything as
         simple as possible,
         but not simpler.

         – Albert Einstein




http://en.wikipedia.org/wiki/Albert_Einstein
Conflicting brands + messages




http://flickr.com/photos/cennydd/3191424928/
http://flickr.com/photos/sensorydrive/3003498238/
Once the pedestrian
                                   begins walking, there
                                   is no safety indicator.
                                   When you’re halfway
                                   across the road, you
                                   have no idea whether
                                   or not it is safe.

                                   – Jeremy Keith

http://adactio.com/journal/1154/
Documentation
  is no substitute
  for good design




http://adactio.com/journal/1154/
Must unlearn what you have learned.
Let choirs sing well or not at all.
Otherwise we merely confirm the majority
in their conviction that the world of
business, which does with such efficiency
so much that never really needed doing, is
the real, the adult, and the practical world;
and that all this culture and religion (horrid
words both) are essentially marginal,
amateurish, and rather effeminate activities.
                                 C.S. Lewis
fivesimplesteps.co.uk   principlesofbeautifulwebdesign.com
960.gs – Helpful tools are available :)
Those who code XHTML + CSS as
                well as they design will always
                have an edge over those who only
                design... You’re able to foresee
                potential layout and coding issues
                while the comp is still in Photoshop
                or Fireworks or even Illustrator.
                – Cameron Moll



http://cameronmoll.com/archives/000036.html
The artisan is not dead!
         Modern-day craftsmen are in high demand.

31three.com                  SquaredEye.com
Objectified – Documentary on Industrial Design




                            (video clip)
http://objectifiedfilm.com/
Design is Anticipatory
• Don’t wait for problems. Solve ahead of time.

• Know your audience, adapt your workflow.

• Communicate function via aesthetic form.

• Learn to convey more, by saying less.

• Don’t lose sight of the primary focus.
That’s all. Keep in touch!


                                             twitter.com/nathansmith
                                           slideshare.net/nathansmith




http://flickr.com/photos/mrjoro/89187454/

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