What is web psychology?
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What is web psychology?

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In this introductory talk, Nathalie Nahai discusses the new science of Web Psychology and how you can use it to design persuasive online environments including your website, marketing and content.

In this introductory talk, Nathalie Nahai discusses the new science of Web Psychology and how you can use it to design persuasive online environments including your website, marketing and content.

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What is web psychology? What is web psychology? Presentation Transcript

  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. WEB PSYCHOLOGY THE SCIENCE OF ONLINE PERSUASION
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  INTRO 2  WHAT IS WEB PSYCHOLOGY? 3  CASE STUDY 4  KEY TAKEAWAYS 5  Q & A THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  INTRO 2  WHAT IS WEB PSYCHOLOGY? 3  CASE STUDY 4  KEY TAKEAWAYS 5  Q & A THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  INTRO 2  WHAT IS WEB PSYCHOLOGY? 3  CASE STUDY 4  KEY TAKEAWAYS 5  Q & A THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  INTRO 2  WHAT IS WEB PSYCHOLOGY? 3  CASE STUDY 4  KEY TAKEAWAYS 5  Q & A THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  INTRO 2  WHAT IS WEB PSYCHOLOGY? 3  CASE STUDY 4  KEY TAKEAWAYS 5  Q & A THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. FIRST… AN INTRODUCTION
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST WEBS OF INFLUENCE THE PSYCHOLOGY OF ONLINE PERSUASION Pearson, 2012 UK | EU | USA | KOREA | JAPAN | CHINA @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. CONTACT TWITTER: @TheWebPsych WEBSITE: THEWEBPSYCHOLOGIST.COM EMAIL: HELLO@THEWEBPSYCHOLOGIST.COM THE WEB PSYCHOLOGISTTHE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 2 WHAT IS WEB PSYCHOLOGY?
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. WEB PSYCHOLOGY [ ]I coined the term ‘Web Psychology’ in 2011 and defined it as… THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. WEB PSYCHOLOGY The empirical study of how online environments influence our attitudes and behaviours “ ”THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. HOW IT HELPS YOU [ ] THE WEB PSYCHOLOGIST Web Psychology is a psychological toolkit that will help you design more persuasive websites, apps, and user experiences @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. WEBPSYCHOLOGY HCI neuro- aesthetics user experience social psychology cognitive psychology neuroscience cross-cultural psychology behavioural economics THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. IT’S ABOUT CONTEXT PSYCHOLOGY INDIVIDUAL CULTURAL THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 3 SECRETS TO ONLINE SUCCESS THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  KNOW WHO YOU’RE TARGETING THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. KNOW WHO YOU’RE TARGETING
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. CASE STUDY Q WHO ARE THESE WEBSITES TARGETING? AND HOW CAN YOU TELL? [ ] THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. COMMUNICATE PERSUASIVELY
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. CASE STUDY Q HOW ARE THESE WEBSITES COMMUNICATING THEIR MESSAGE? [ ] THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. SELL WITH INTEGRITY
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. CASE STUDY Q WHAT PERSUASION TECHNIQUES ARE THESE WEBSITES USING? [ ] THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 3 CASE STUDY
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. LEARNING PEOPLE CHALLENGES 1  SOME eLEARNING COMPANIES RIP PEOPLE OFF 2  WE NEED TO POSITION OURSELVES DIFFERENTLY THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. LEARNING PEOPLE CHALLENGES 1  SOME eLEARNING COMPANIES RIP PEOPLE OFF 2  WE NEED TO POSITION OURSELVES DIFFERENTLY GOALS 1  WEBSITE MUST REPRESENT OUR ETHICAL BELIEFS / PRACTICES 2  AIM TO ATTRACT MORE CLIENTS AND INCREASE CONVERSIONS THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. ORIGINAL WEBSITE THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 41  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. PERCEPTUAL PATH ATTENTION HOTSPOTS THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. OPTIMISED WEBSITE THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 44  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. PERCEPTUAL PATH ATTENTION HOTSPOTS THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. WHAT DID THEY CHANGE? THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 47  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 48  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 49  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 50  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 51  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 52  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 53  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 54  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 55  LESSON 1 YOUR WEBSITE #WEBPSYCH
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. THE RESULT? THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 5.25% BEFORE THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 5.25% 19.23% BEFORE AFTER THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 5.25% 19.23% BEFORE AFTER 366% CONVERSION BOOST! THE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 4 KEY TAKEAWAYS
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. KEY TAKEAWAYS TO SUCCEED ONLINE, YOU HAVE TO UNDERSTAND AND LEVERAGE THE HIDDEN PSYCHOLOGY OF YOUR USERS: THE WEB PSYCHOLOGISTTHE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. KEY TAKEAWAYS TO SUCCEED ONLINE, YOU HAVE TO UNDERSTAND AND LEVERAGE THE HIDDEN PSYCHOLOGY OF YOUR USERS: 1  KNOW WHO YOU’RE TARGETING THE WEB PSYCHOLOGISTTHE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. KEY TAKEAWAYS TO SUCCEED ONLINE, YOU HAVE TO UNDERSTAND AND LEVERAGE THE HIDDEN PSYCHOLOGY OF YOUR USERS: 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY THE WEB PSYCHOLOGISTTHE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. KEY TAKEAWAYS TO SUCCEED ONLINE, YOU HAVE TO UNDERSTAND AND LEVERAGE THE HIDDEN PSYCHOLOGY OF YOUR USERS: 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY THE WEB PSYCHOLOGISTTHE WEB PSYCHOLOGIST @TheWebPsych
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. REFERENCES THE WEB PSYCHOLOGIST 1  IGN (2014): http://uk.ign.com/ 2  Elite Daily (2014): http://elitedaily.com/ 3  Nasty Gal (2014): http://www.nastygal.com/ 4  Marie Forleo (2013): http://www.marieforleo.com/ 5  Beta Brand (2014): http://www.betabrand.com/ 6  Achica (2013). http://www.achica.com 7  Hootsuite (2013): https://hootsuite.com/plans 8  Learning People (2013): http://www.learningpeople.co.uk/
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. 5 Q & A
  • All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution. If you want to know more try the FREE mini-course THANK YOU!