The media product uses, develops, and challenges several conventions of real music videos. The opening was influenced by Jay-Z and Kanye West's "N****s in Paris" video to make a strong statement. Fashion and imagery drew from artists like Little Mix, Stooshe, and Janelle Monae to promote the new artists. Shots and editing were influenced by Kanye West's "All of the Lights" to match beats to colored backgrounds. Camera shots focused on the artists to promote them, as is a music video convention. The video also challenged conventions by dressing the female artists in unconventional clothing to avoid the "male gaze" and focus on lyrics over appearance.