This document discusses how to authentically communicate an employer brand through social media. It notes that job seekers want career-focused content like videos, blogs, and tweets that provide information on company culture, reputation, career opportunities, and job characteristics. The document recommends creating engaging content in areas like employee spotlights, national holidays, internal events, and employee attraction campaigns. It also stresses measuring the impact on metrics like social media followers, talent response rates, time to hire, brand awareness, applicant quality, offer acceptance rates, employee retention, and brand ambassadors. The goal is to create "super fans" and brand advocates who will amplify the employer brand through sharing content on their own social media platforms.
4. 80% of active & passive job seekers say they will
not follow a company on social media if posts are
irrelevant, uninviting, or solely self-serving.
5. Job seekers are looking for specific
content tailored as they research
the possibility of working at
companies.
(Videos, Blogs, Tweets, Facebook
Updates, Instagram Posts, etc.)
10. Create the tool kit for your brand
advocates to easily share your career-
focused content on their social media
platforms in order to engage and attract
talent, ultimately amplifying your
employer brand.
11. In the 6 months,
ONLY 3 PEOPLE
posted that that they got
hired at Horizon Media
12. Create SUPER FANS to “like,” comment & share the
content that resonates with them to the outside world.
13. SOURCE: BLUEBERRY
DOES THE POST TOUCH ON:
People/Culture What’s it like to work inside our
company? Equality, Respect,
Cohesiveness
Employer
Reputation
Products, Ethical, Prestige, Innovation
Remuneration &
Advancement
Career Prospects, Advancements,
Benefits & Perks, Work Programs,
Referral Campaigns
Job Characteristics What do I do, Variety, Challenge
Misc Happy Friday, #WednesdayWisedom
5 relevant post types across
all platforms:
Before you start you want to figure out a few things:
Your tone, your brand, your visuals
This will help in connecting with your audience.
Many companies don’t have an EVP – employee value proposition –
So take it easy….take it from a mission statement….take it from your culture while you establish one
Are you funny, witty, sarcastic, bold, neutral?
Why does it matter?
80% of talent gets frustrated that job seeker info in NOT EASLIY found
On a company’s website or social channels.
KEEP IN MIND
We all digest info different – we have to address those needs in various content platforms.
resources is the name of the game.
There are so many platforms – but you have to be realistic
if you can only be on 1 platform but you’re going to kick butt…embrace it.
Don’t be shamed that other companies have a team of designers and social media crews working round the clock…
All you have is A and she’s about to R in 3 months.
NO snapchat.
Where ever you go….ideally, you wan it to be a hub of career content info about your culture & company.
Create content that is true to brand – that’s why step 1 is vital because you don’t want to put the wrong message out there.
In dating it’s called the bait and switch.
On a job it’s called….I’m quitting.
Having our own career based channels with content DESIGNED for sharing will
Will raise employee pride & influence and the message will be…I’m PROUD TO WORK HERE.
Tracking & because of self selecting is fishy – but here are the things that I track.
But it’s about brand awareness –
SnapchatInstagramTweetFacebookHashtagsEngagement
Tracking & because of self selecting is fishy – but here are the things that I track.
But it’s about brand awareness –
SnapchatInstagramTweetFacebookHashtagsEngagement