Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015

2,084 views

Published on

Nando Rodriguez, Head of Employer Branding & Candidate Experience for Horizon Media presents at the 2015 TMA Conference: How to Communicate Your Employer Brand Authentically Through Social Media. Reach out on twitter @NandoRecruit for more info

Published in: Career
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015

  1. 1. Communicate Your Employer Brand Authentically Through Social Media
  2. 2. Nando Rodriguez Horizon Media Head of Employer Branding & Candidate Experience nrodriguez@horizonmedia.com @NandoRecruit
  3. 3. 1. who are you?
  4. 4. 80% of active & passive job seekers say they will not follow a company on social media if posts are irrelevant, uninviting, or solely self-serving.
  5. 5. Job seekers are looking for specific content tailored as they research the possibility of working at companies. (Videos, Blogs, Tweets, Facebook Updates, Instagram Posts, etc.)
  6. 6. 2. where should you be?
  7. 7. Create engagement & excitement as opposed to frustrating them.
  8. 8. 3. building super brand ambassadors
  9. 9. Create the tool kit for brand ambassadors to easily share our career-focused content on their social media platforms in order to engage and attract talent, ultimately amplifying our employer brand.
  10. 10. In the 6 months, ONLY 3 PEOPLE posted that that they got hired at Horizon
  11. 11. Create SUPER FAN EMPLOYEES to “like,” comment & share the content that resonates with them to the outside world.
  12. 12. SOURCE: BLUEBERRY DOES THE POST TOUCH ON: People/Culture What’s it like to work inside our company? Equality, Respect, Cohesiveness Employer Reputation Products, Ethical, Prestige, Innovation Remuneration & Advancement Career Prospects, Advancements, Benefits & Perks, Work Programs, Referral Campaigns Job Characteristics What do I do, Variety, Challenge Misc Happy Friday, #WednesdayWisedom 5 relevant post types across all platforms:
  13. 13. social content types TEXT Articles, editorials, and think pieces written and curated by Horizon Media’s Recruiting Team. Career Site, LinkedIn, Outside Blogs ,Snapchat IMAGES Vibrant, insightful imagery inviting candidates to learn about Horizon as a workplace. Instagram, Twitter, Facebook, Snapchat VIDEO Company Info, Employee spotlights, Interview tips and more. Leadership Series, “Same Page” Youtube, Instagram, Twitter, Facebook, LinkedIn, Snapchat MISC Spontaneous reasons to post, share, and engage Instagram, Twitter, Snapchat
  14. 14. Info graphic
  15. 15. employee inspiration series
  16. 16. national “weird” holidays
  17. 17. holidays
  18. 18. fun
  19. 19. snapchat
  20. 20. internal events prime for brand ambassador sharing & growth
  21. 21. internal events prime for brand ambassador sharing & growth
  22. 22. internal events prime for brand ambassador sharing & growth
  23. 23. employee referral campaigns
  24. 24. employee spotlight
  25. 25. Measurement/Roi
  26. 26. 1. followers 2. engagement (tweets, likes, comments, snaps views, etc) 3. brand awareness 4. employee referrals 5. employee engagement 6. hires
  27. 27. thank you

×