Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)
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I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014). Going through personal story of my career, I described a collaborative design process that leads to the creation of great products. UX design process described in my talks is used every day by UXPin - The UX Design App (http://uxpin.com). Thanks!
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Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)
- 1. THE DESIGN PROCESS & The Value of Collaboration MARCIN TREDER, CEO OF UXPIN, @marcintreder @uxpin
- 3. + thanks
- 4. UX Designer WHO’S THAT?! Philosopher & Psychologist Founder & CEO UXPin @marcintreder
- 5. WARNING One shameless slide of self-promotion ahead
- 6. GOOGLE DOCS UX DESIGNfor Design Process in a Cloud! www.uxpin.com
- 7. GDANSK, POLAND MOUNTAIN VIEW&
- 9. PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/ & A little bit of science
- 11. JANUARY, 2009, GDANSK, POLAND It all started…
- 12. ENGINEER-DRIVEN ORGANIZATION Author: Michal Jaskolski from Startup to IPO
- 13. http://www.flickr.com/photos/46679858@N08/5147520629 THE ONLY DESIGNER IN THE VILLAGE
- 17. REJECTION FIGHT MORE REJECTION Ego multiplier* *
- 18. BAD PRODUCT
- 19. COLLABORATIVE DESIGN PROCESS The very first steps…
- 20. MAY, 2011, GDANSK, POLAND
- 21. TIME TO WORK TOGETHER http://www.flickr.com/photos/30781609@N03/5355919491/
- 25. DESIGN WORKSHOPS
- 26. VICTORY IS OURS
- 27. RESULT?
- 28. XX% CONVERSION RATE GROWTH
- 29. 5 PEOPLE UX DESIGN TEAM
- 30. &
- 31. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
- 32. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
- 33. MAKE THE PROCESS RIGHT or STARVE http://www.flickr.com/photos/99047728@N00/3715424202/
- 34. THE PROCESS
- 35. NEATLY ORGANIZED LIFE …good for Alcatraz prisoners only?
- 36. The ability to collaborate, manage the increasing complexity of design problems, to design "in context" to their target audiences (…) transforms designers from "makers of things" to "design strategists". “ /David Holston The Strategic Designer: Tools and techniques for managing the design process
- 38. DESIGN = SOLVING PROBLEMS
- 39. If you can't describe what you are doing as a process, you don't know what you're doing. “ /W. E. Deming
- 40. GET YOURSELF ORGANIZED https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/ & transparent
- 41. 2. DOCUMENT1. THINK 3. BUILD 4. SHIP Repeat until goals are met. DESIGN PROCESS AT UXPIN
- 42. 1. THINK
- 43. GET ALL THESE IDEAS ALIGNED http://www.flickr.com/photos/73491156@N00/467858863/
- 44. THE ALL MIGHTY C-P-S HYPOTHESIS
- 46. CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA CUSTOMER
- 47. USABILITY TESTINGCS DATA CUST DEV PROBLEM Silverback 2.0
- 48. USABILITY TESTINGBENCHMARK DESIGN TRENDS SOLUTION ui-patterns.com pinterest.com patterntap.com STYLE GUIDES
- 49. FREE EBOOKS uxpin.com/knowledge.html full of design patterns
- 50. FEED YOUR TEAM & STAKEHOLDERS C-P-S is tasty! http://www.flickr.com/photos/16698683@N00/8602670593/
- 51. COMPANY WIDE DESIGN SESSIONS Sketching sessions based on Qualitative & Quantitative data
- 52. 2. DOCUMENT
- 53. FLEXIBLE FIDELITY & STYLE
- 54. FLEXIBLE FIDELITY & STYLE
- 55. FIND VISUAL LANGUAGE for each project
- 56. 3. BUILD
- 57. WE LIKE UNICORNS
- 58. DESIGNERS - ACTIVE MAKERS
- 59. DON’T WAVE GOODBYE until objectives are met http://www.flickr.com/photos/66633717@N02/9070147074/
- 60. 4. SHIP
- 61. Q&A IS THE RESPONSIBILITY OF THE COMPANY http://www.flickr.com/photos/41346951@N05/12636730123/
- 62. TEST THE DAMN THING http://www.flickr.com/photos/41346951@N05/12636730123/ http://www.flickr.com/photos/33091263@N04/3731298055/
- 63. ITERATE&
- 64. COLLABORATION
- 66. DECEMBER 17, 1903, NORTH CAROLINA
- 67. WRIGHT BROTHERS
- 68. …nearly everything that was done in our lives has been the result of conversations, suggestions and discussions between us. “ /Wilbur Wright
- 69. MAY, 1926, OXFORD, ENGLAND
- 70. The Lord of the Rings and The Chronicles of Narnia were not solo works, authored by lone geniuses; they unfold in a collaborative circle" “ /Keith Sawyer
- 71. NO COLLABORATION, NO LORD OF THE RINGS?
- 72. http://www.flickr.com/photos/48600090482@N01/22584430/ GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
- 73. Rigorous creation of collaborative environment decreases the error rate by 75%, increases productivity by 10% and makes products much more innovative. “ /HBR, On Collaboration
- 75. 1. EMBRACE YOUR ROLE
- 76. YOU’RE PART OF THE PRODUCT TEAM http://www.flickr.com/photos/73491156@N00/2750626364/
- 77. Being contributor means no relinquishing control, but finding it through the power of collaboration “ /Dan Brown
- 78. DESIGN BY COMMITTEE DIES HERE http://www.flickr.com/photos/29487767@N02/3435382547/
- 79. 2. PLAY BY THE BOOK
- 81. 3. ACCEPT THE CONFLICT
- 84. 4. FOLLOW THE PROCESS
- 85. WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
- 86. BUT WHEN WE DO…
- 87. INNOVATION
- 88. INNOVATION
- 89. 3 GREAT BOOKS
- 91. MARCIN@UXPIN.COM @MARCINTREDER 2 MONTH OF UXPIN for FREE Code: Cascade14 at UXPin.com/Promo.html