The document discusses plans for a workshop about simplifying mobile pledge experiences for public radio stations. The agenda includes introductions, discussing current pledge experiences, designing simplified experiences, reviewing work and action plans. The goal is to make the pledge process easier on mobile devices by reducing steps and fields, adding sharing options, and exploring new funding models like in-app purchases and text-to-donate. Participants will work in groups and present their ideas to get feedback on next steps like testing new designs.

1. IMA 2012: Pledge your support for mobile
Files from today: http://db.tt/9LjVlUv8
http://www.flickr.com/photos/99173376@N00/268022096/

2. Matt MacDonald Devin Chalmers
@neocMatt @qwzybug
matt@prx.org devin@doormouse.org
Marine Boudeau Dan Saltzman
@marineboudeau @fiveseveneighty
mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com

3. Pledging can feel like this
http://www.flickr.com/photos/
32438639@N07/5637108666/

4. Today we’ll try to make it like this
http://www.flickr.com/photos/
16377238@N00/1434832775/

5. Introductions
5 min
http://www.flickr.com/photos/46944516@N00/3717536433/

6. Discuss current pledge experiences
45 min
http://www.flickr.com/photos/46944516@N00/3717536433/

7. Get our hands dirty
40 minutes
http://www.flickr.com/photos/40418474@N00/3939008630/

8. Simplify current pledge experiences
http://www.flickr.com/photos/37280358@N04/5015600940/

9. Imagine something new
kiwiberry a kiwi and strawberry genetic engineering experiment
http://www.flickr.com/photos/85388692@N00/417052960/

10. Take a break
10 minutes
http://www.flickr.com/photos/14336961@N07/2475956824/

11. Review work and action plans
45 minutes
http://www.flickr.com/photos/8064937@N05/3457696479/

13. 5 minutes
22 seconds

14. A donation!
http://www.flickr.com/photos/
23322134@N02/3043760419/

15. It took 5 minutes
http://www.flickr.com/photos/64941795@N00/515393926/

16. How many people walk away?
http://www.flickr.com/photos/
24450277@N06/3811734996/

17. WNYC pledge UX

18. Launching WNYC Mobile Pledge
Process, Objectives & Challenges
• Breaking up the flow (3 step process)
• Removing unnecessary fields
• Reducing # of gifts
• Sharing/Social (FB, Twitter, etc)
• JQuery mobile

20. “There must be a better way”

21. Opportunities/Next
• Leverage impulse giving and mobile convenience
• Users LOOOOVE public media
• Simplifying the process (duh - no but really)
• Experimenting with in-context giving
• Implementing tracking: A/B testing, track form completion
And...

22. The current pledge journey
http://www.flickr.com/photos/62223880@N00/2692420732/

23. “I'm thinking of giving up”

24. Examples of pledge forms
http://www.flickr.com/photos/62223880@N00/2692420732/

29. Unfamiliar inspiration examples
http://www.flickr.com/photos/24256351@N04/4150412283/

30. $$$
Engagement

31. Users
$$$
Engagement

32. Users
$$$
$ / User
Engagement

33. Bill Me Later

34. Bill Me Later
www.billmelater.com

35. In-App Purchase
iOS

36. In-App Purchase
iOS

37. In-App Purchase
iOS

38. In-App Purchase
iOS

39. Text-to-Donate
Everyone, Anywhere

40. “Over-the-top” funding
www.kickstarter.com

41. Humble Indie Bundle
www.humblebundle.com

42. Goal pledges
www.gopdebatewatch.com

43. Free Rice
www.freerice.com

44. Viral discounting
www.dropbox.com

45. Viral discounting
www.livingsocial.com

46. Ad-hoc donation management
www.barackobama.com / www.squareup.com

47. Smorgasbord
www.kcrw.com

48. Time to work
http://www.flickr.com/photos/24256351@N04/4150412283/

49. Show and discuss our work
http://www.flickr.com/photos/92822489@N00/3116187454/

50. Next Steps
http://www.flickr.com/photos/11628077@N00/2900297524/

51. 1. Record your mobile pledge experience
http://www.flickr.com/photos/88448902@N00/448512720/

52. 2. Review pledge visitor flow analytics

53. 3. Trim required fields
http://www.flickr.com/photos/60849961@N00/525761992/

54. 4. Create a process tailored for mobile
http://www.flickr.com/photos/15441441@N00/3256329577/

55. 5. Push organizational assumptions
http://www.flickr.com/photos/28284386@N02/2880756271/

56. http://www.flickr.com/photos/45581782@N00/2086641/