IMA 2012 Pledge your support for mobile

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The document discusses plans for a workshop about simplifying mobile pledge experiences for public radio stations. The agenda includes introductions, discussing current pledge experiences, designing simplified experiences, reviewing work and action plans. The goal is to make the pledge process easier on mobile devices by reducing steps and fields, adding sharing options, and exploring new funding models like in-app purchases and text-to-donate. Participants will work in groups and present their ideas to get feedback on next steps like testing new designs.

Business Technology

IMA 2012: Pledge your support for mobile
Files from today: http://db.tt/9LjVlUv8

http://www.ﬂickr.com/photos/99173376@N00/268022096/

Matt MacDonald Devin Chalmers
@neocMatt @qwzybug
matt@prx.org devin@doormouse.org

Marine Boudeau Dan Saltzman
@marineboudeau @ﬁveseveneighty
mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com

Pledging can feel like this

http://www.ﬂickr.com/photos/
32438639@N07/5637108666/

Today we’ll try to make it like this

http://www.ﬂickr.com/photos/
16377238@N00/1434832775/

Introductions
5 min

http://www.ﬂickr.com/photos/46944516@N00/3717536433/

Discuss current pledge experiences
45 min

http://www.ﬂickr.com/photos/46944516@N00/3717536433/

Get our hands dirty
40 minutes

http://www.ﬂickr.com/photos/40418474@N00/3939008630/

Simplify current pledge experiences

http://www.ﬂickr.com/photos/37280358@N04/5015600940/

Imagine something new
kiwiberry a kiwi and strawberry genetic engineering experiment

http://www.ﬂickr.com/photos/85388692@N00/417052960/

Take a break
10 minutes

http://www.ﬂickr.com/photos/14336961@N07/2475956824/

Review work and action plans
45 minutes

http://www.ﬂickr.com/photos/8064937@N05/3457696479/

A donation!

http://www.ﬂickr.com/photos/
23322134@N02/3043760419/

It took 5 minutes

http://www.ﬂickr.com/photos/64941795@N00/515393926/

How many people walk away?

http://www.ﬂickr.com/photos/
24450277@N06/3811734996/

Launching WNYC Mobile Pledge
Process, Objectives & Challenges

• Breaking up the ﬂow (3 step process)
• Removing unnecessary ﬁelds
• Reducing # of gifts
• Sharing/Social (FB, Twitter, etc)
• JQuery mobile

Opportunities/Next
• Leverage impulse giving and mobile convenience
• Users LOOOOVE public media
• Simplifying the process (duh - no but really)
• Experimenting with in-context giving
• Implementing tracking: A/B testing, track form completion

And...

The current pledge journey

http://www.ﬂickr.com/photos/62223880@N00/2692420732/

Examples of pledge forms

http://www.ﬂickr.com/photos/62223880@N00/2692420732/

Unfamiliar inspiration examples

http://www.ﬂickr.com/photos/24256351@N04/4150412283/

“Over-the-top” funding
www.kickstarter.com

Humble Indie Bundle
www.humblebundle.com

Ad-hoc donation management
www.barackobama.com / www.squareup.com

Time to work

http://www.ﬂickr.com/photos/24256351@N04/4150412283/

Show and discuss our work

http://www.ﬂickr.com/photos/92822489@N00/3116187454/

Next Steps

http://www.ﬂickr.com/photos/11628077@N00/2900297524/

1. Record your mobile pledge experience

http://www.ﬂickr.com/photos/88448902@N00/448512720/

3. Trim required ﬁelds

http://www.ﬂickr.com/photos/60849961@N00/525761992/

4. Create a process tailored for mobile

http://www.ﬂickr.com/photos/15441441@N00/3256329577/

5. Push organizational assumptions

http://www.ﬂickr.com/photos/28284386@N02/2880756271/

http://www.ﬂickr.com/photos/45581782@N00/2086641/

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IMA 2012 Pledge your support for mobile

1. IMA 2012: Pledge your support for mobile Files from today: http://db.tt/9LjVlUv8 http://www.ﬂickr.com/photos/99173376@N00/268022096/

2. Matt MacDonald Devin Chalmers @neocMatt @qwzybug matt@prx.org devin@doormouse.org Marine Boudeau Dan Saltzman @marineboudeau @ﬁveseveneighty mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com

3. Pledging can feel like this http://www.ﬂickr.com/photos/ 32438639@N07/5637108666/

4. Today we’ll try to make it like this http://www.ﬂickr.com/photos/ 16377238@N00/1434832775/

5. Introductions 5 min http://www.ﬂickr.com/photos/46944516@N00/3717536433/

6. Discuss current pledge experiences 45 min http://www.ﬂickr.com/photos/46944516@N00/3717536433/

7. Get our hands dirty 40 minutes http://www.ﬂickr.com/photos/40418474@N00/3939008630/

8. Simplify current pledge experiences http://www.ﬂickr.com/photos/37280358@N04/5015600940/

9. Imagine something new kiwiberry a kiwi and strawberry genetic engineering experiment http://www.ﬂickr.com/photos/85388692@N00/417052960/

10. Take a break 10 minutes http://www.ﬂickr.com/photos/14336961@N07/2475956824/

11. Review work and action plans 45 minutes http://www.ﬂickr.com/photos/8064937@N05/3457696479/

12.

13. 5 minutes 22 seconds

14. A donation! http://www.ﬂickr.com/photos/ 23322134@N02/3043760419/

15. It took 5 minutes http://www.ﬂickr.com/photos/64941795@N00/515393926/

16. How many people walk away? http://www.ﬂickr.com/photos/ 24450277@N06/3811734996/

17. WNYC pledge UX

18. Launching WNYC Mobile Pledge Process, Objectives & Challenges • Breaking up the ﬂow (3 step process) • Removing unnecessary ﬁelds • Reducing # of gifts • Sharing/Social (FB, Twitter, etc) • JQuery mobile

19.

20. “There must be a better way”

21. Opportunities/Next • Leverage impulse giving and mobile convenience • Users LOOOOVE public media • Simplifying the process (duh - no but really) • Experimenting with in-context giving • Implementing tracking: A/B testing, track form completion And...

22. The current pledge journey http://www.ﬂickr.com/photos/62223880@N00/2692420732/

23. “I'm thinking of giving up”

24. Examples of pledge forms http://www.ﬂickr.com/photos/62223880@N00/2692420732/

25.

26.

27.

28.

29. Unfamiliar inspiration examples http://www.ﬂickr.com/photos/24256351@N04/4150412283/

30. $$$ Engagement

31. Users $$$ Engagement

32. Users $$$ $ / User Engagement

33. Bill Me Later

34. Bill Me Later www.billmelater.com

35. In-App Purchase iOS

36. In-App Purchase iOS

37. In-App Purchase iOS

38. In-App Purchase iOS

39. Text-to-Donate Everyone, Anywhere

40. “Over-the-top” funding www.kickstarter.com

41. Humble Indie Bundle www.humblebundle.com

42. Goal pledges www.gopdebatewatch.com

43. Free Rice www.freerice.com

44. Viral discounting www.dropbox.com

45. Viral discounting www.livingsocial.com

46. Ad-hoc donation management www.barackobama.com / www.squareup.com

47. Smorgasbord www.kcrw.com

48. Time to work http://www.ﬂickr.com/photos/24256351@N04/4150412283/

49. Show and discuss our work http://www.ﬂickr.com/photos/92822489@N00/3116187454/

50. Next Steps http://www.ﬂickr.com/photos/11628077@N00/2900297524/

51. 1. Record your mobile pledge experience http://www.ﬂickr.com/photos/88448902@N00/448512720/

52. 2. Review pledge visitor ﬂow analytics

53. 3. Trim required ﬁelds http://www.ﬂickr.com/photos/60849961@N00/525761992/

54. 4. Create a process tailored for mobile http://www.ﬂickr.com/photos/15441441@N00/3256329577/

55. 5. Push organizational assumptions http://www.ﬂickr.com/photos/28284386@N02/2880756271/

56. http://www.ﬂickr.com/photos/45581782@N00/2086641/

Editor's Notes

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More and more, financial transactions are taking place on the web & mobile\n\nTwenty years, still innovating on modes of interaction socially and economically\n\nIntersection of these where pubmedia stands to gain\n\nMobile fits into people's lives in a uniquely personal way, and are growing to fill our lives in a way that traditional computers, even with the web, never really did.\n\nLook at innovations in online economic transactions\n\n-> Ladder of engagement: guide from small to large actions of support\nBuilding social and economic ties\n
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Big red button\n\n\n
Big red button\n\n\n
Big red button\n\n\n
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Tiered reward levels\n\nspecific, atomic goals: Ze Frank will visit your town\n\nproject shaped and changed by the nature of the funds it receives\n
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IMA 2012 Pledge your support for mobile

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Editor's Notes